Posted on : 11-05-2010 | By : Jamie Lee | In : Internet_Marketing
Affiliate marketing can be a very profitable and rewarding venture. Plus, the process of affiliate marketing is easy, because you don’t have to create your own products. On the other hand, sometimes affiliate marketers look at the business and try to perform their duties in a way that isn’t conducive to success. No matter how hard they try, there are plenty of affiliate marketers who just go about their business the wrong way and end up regretting it.
Everyone makes mistakes, and they are all-too-common learning experiences, but mistakes in affiliate marketing mean losses both in income and time. There are even times that mistakes can set the stage for no one to make a purchase. If you find that you are failing to make money with affiliate marketing, you need to know you are not the only one. This article was written to help you understand some of the most common mistakes make by affiliates. This will make it easier for you to avoid them and for you to successfully build affiliate campaigns.
The first mistake is attempting too single-minded to create sales. With affiliate marketing, one of the main things that you must keep in mind and be careful about is hard selling the product you’re promoting. When you’re promoting a product, you should try to create a certain bond with the prospect and take the whole selling process differently. You absolutely have to avoid looking like a salesman, which can put off most customers; try to act as a friend. It really helps when you yourself really like the product that you’re promoting, as you can more adequately demonstrate just how much that product can help them as much as it’s helped you. Being genuine will help your current sales, and ultimately insure you future sales as well.
Allowing Yourself to Become Stale You always want to keep your option open. This means that you should always be watching for new products being released in your market. Staying informed of the latest events in affiliate marketing will keep you current on things of which you should be aware. Not only will this be beneficial to you, if you put updates on your site, you will be able to let your customers know of any changes or new products. This will increase your credibility and help to form a strong customer base. Further, this effort is an ideal method of remaining in front of your competition, something which is very important to your success.
Failure to Track Conversions It is vital that an affiliate knows what product is converting and what is not. If you are not going to track your conversions, you are leaving a lot of money on the table. This is especially true if you use PPC to promote your affiliate products. By keeping track of conversions, you will be able to turn losses into profits. When you see a product is not converting (turning into sale), you can do some research to find out why. If you find it is that the sales page is not convincing enough, you can move onto another product. It is a big mistake to stay with a product that is failing to convert. You need to be quick on your feet.
Instead of splitting your attention among a bunch of substandard products, why not go for an affiliate product that guarantees you a commission of at least 50%, and then pour all your energy into properly promoting it? The best approach is to go steadily instead of rushing; this will ensure that you earn more money over the long term.