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Backlinks – Deep linking

Posted on : 07-08-2010 | By : stargaterich | In : Internet_Marketing


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Building quality backlinks is one of the most important aspects of SEO Search Engine Optimization. A website that has many high quality inbound links (also term as back-links ) will certainly fare better in terms of page ranking compare to those that has fewer or no backlinks.

There are two types of backlinks, on page  internal inbound and external backlinks. On page internal inbound links are easy to achieved. You just need to create links for sub pages or interiors within your website.  The sub pages are indexed and link to other relevant pages. Spreading links throughout your website pages is also known as deep linking.

Traffic to your website is dependent on 2 major factors namely links from internal website and links from external site.

As a matter of fact the whole of Internet is pretty much about links. We navigate from site to site via links. Deep linking improves your website relevant score from search engine perspectives.

Deep links are one of the most effective off page factors aside from anchor text relevance.

Take for instance wikipedia a high search engine page ranking (SERP) and authoritative site. There are links on almost all the sub pages. Having links pointing throughout your website (not just the main page) has the added benefit of allowing user to feel the sense of continuity in navigating to required information of interest with a single click without having to return to the main index page.

Deep linking through spreading of links around all sub pages helps to signal to the search engines that your site is well organized and has good content throughout. Search engines are very smart nowadays and deep linking gives a vote of confidence that the inbound links or backlinks from other sites are not
being increased unnaturally via link farms and other SEO black hat methods.

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