Posted on : 03-08-2010 | By : Tom Goodwin | In : Internet_Marketing
If you are involved in internet marketing, back-links is an an often discussed topic. If you are new to internet marketing, however, you may not fully grasp what they are and how you get them.
If your web business will use paid advertising such as AdWords, AdBrite or Yahoo’s paid ads, then back links are something that you do not need to worry about. You only need to focus on keywords when dealing with paid search traffic.
On the other hand if you rely on free search traffic (aka organic search traffic) then it is of primary important that you get good quality back-links to boost your search engine page ranking.
So, let’s assume that you are going to be relying on decent organic rankings in Google (they are the free ones) and you need to get your site high up on Page 1 of Google – preferably #1 – but you don’t understand this SEO business or using back-links and your new web business can’t yet afford someone doing this mysterious art for you.
A back-link is a link that is on one page on the internet, and that links to another page on the internet. In essence, it is the one site “voting” for the other site.
The three major search engines are Google, Yahoo and Bing. Yahoo and Bing do not rely on back-links as much when ranking websites, but since Google encompasses the vast majority of search engine traffic, Google is where all the action should be at.
Anchor text is an important factor when it comes to getting good back-links. If you want to rank for “blue rabbit”, when you can, you want the back-link to include the anchor text “blue rabbit.” In addition, the more links you can get from authority sites the better, as Google counts these “votes” more when the incoming links are from more authority sites.
Your next question should therefore be, how can I get these back-links for my new Siamese fighting fish site? Back in the prehistoric age of the Internet, you would approach other webmasters and politely ask for a link on their website and in return you would offer one on your site to theirs.
If you want to rank in Google for somewhat competitive keywords these days,you may need well in excess of 1000 back-links, or more. That just isn’t feasible if you are simply going around asking for webmasters to
link back to your site. You need something that gives you more back-link traction.
There are some other factors to consider such as whether the links are do-follow or no-follow, the Page Rank of the site where the back-link comes from and having back-links from a big variety of sites.
Quality of back-links
Back-links from authorative, trusted and high page ranking websites (for e.g. ezinearticles.com ) gets more vote from Goggle versus back-links from unknown low page ranking websites. A single back-link from such authorative website is worth more than a hundred back-links from irrelevant low page ranking sites.
Relevancy in back-links
The extent of the relevancy of a back-link site’s topics to your site influence how Goggle determine your search engine page ranking position (SERP). A back-link from the same niche or market count as a vote to the relevancy. Thus you should strive to get back-links from authoritative relevant sites.
Quantity of back-links
There is a school of thoughts that it does not matter where your back-links comes from, the more the better so to speak. On the other hand there are also those who feels that Goggle will not reward you based on number of back-links but rather based on the quality and relevancy of the back-links. As a matter of fact your page ranking might even suffer if it comes from banned websites and link farms.
Main Index Page Versus Sub Pages Ranking
One interesting topic that is not often discussed is should you focus on getting back-links to your website main page such as the index page (home page) or should you focus on gettng back-links to the sub pages as well? Well, the truth of the matter is that it all depends on the content layout of your website.
You should avoid diluting your high page ranking main website index page to none SEO optimized sub pages. You should try to balance the back-links throughout your website without hurting the back-link juice to your high PR pages.
One easy way to achieve this balance is by creating a sitemap page where you list all the pages on the site using text links that best describe the pages. This will enable Goggle to crawl and index all the pages more quickly and thus expedite your SERP via back-links.