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The Importance Of Market Research

Posted on : 11-05-2010 | By : stargaterich | In : Internet_Marketing

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Have you ever wonder why over 95% of all Internet Marketers failed and abandoned their online business within the 1st 2 years of start up? For the remaining 2% of those who persevered and succeed, it seems that making money has never being more easier. Many people commit the big mistake of overlooking the importance of market research.

Suffice to say, many of those who tried and failed started on the wrong footing when it comes to starting online business. Most people spend weeks or perhaps even months setting up online business, the big problem though is they failed to target the right market market segment, product offerings and keywords. As a result of first mistake made, their subsequent efforts and time were simply wasted.

Internet marketing starts with MARKET RESEARCH. As a matter of fact, anyone who skip this step is already setting themselves up for failure. Finding a market is not hard. Finding the right market is where the challenge lies in. So how do you do that….

Firstly you need to ask yourself what market niche you wish to target. It is not enough for you to know just what market you wish to focus on. It is like trying to set up a store to sell everything pertaining to cars. Could you imagine just how difficult and capital intensive it is to set up a shop that sells everything which a car driver probably needs.

On the other hand let’s say you wish to set up a shop to sell car accessories pertaining to mirrors. You would then be able to sell many different variety of  mirrors such as rear, front,  side and blind spot mirrors.  You leverage your strength on car mirror knowledge and expertees to supply the broadest range of car mirrors.

Before you think about how to set up a website, find a market niche you want to target. The critical point over here is niche. What is a niche? A niche is a smaller segment of a larger market. A niche allows you to focus on a specific market where there is not as much competition as the larger broader market. This give you a better fighting chance to gain a foothold.

Here is an example of segmenting a market:
Broad market description   – Hair shampoo
Type of shampoo category – Hair loss
Type of hair loss – Oily scalp
Type of oily scalp brand – Bawang Shampoo


By narrowing down the type of product or service which you wish to target , you essentially reduce the size of the competition and increase your chances of  winning from the big guys in the Internet.  Big companies usually do not spend all their advertisement and marketing budgets equally on all products and services they sell in the Internet.

The Internet has make the online business landscape level playing field for individual small time marketers and giant corporations. You stand a great chance to compete successfully and craft a huge pie of profits provided you start your online business on the right footing and that is my friend, proper market research.

Once you have done the necessary market research and  have identified the niche to target, the next step is to focus on website buidling and site  promotion.  Site promotion involve niche marketing. We will cover some of these topics on subsequent postings.

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Affiliate Mistakes That You Need to Avoid At All Costs

Posted on : 11-05-2010 | By : Jamie Lee | In : Internet_Marketing

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Affiliate marketing can be a very profitable and rewarding venture. Plus, the process of affiliate marketing is easy, because you don’t have to create your own products. On the other hand, sometimes affiliate marketers look at the business and try to perform their duties in a way that isn’t conducive to success. No matter how hard they try, there are plenty of affiliate marketers who just go about their business the wrong way and end up regretting it.


Everyone makes mistakes, and they are all-too-common learning experiences, but mistakes in affiliate marketing mean losses both in income and time. There are even times that mistakes can set the stage for no one to make a purchase. If you find that you are failing to make money with affiliate marketing, you need to know you are not the only one. This article was written to help you understand some of the most common mistakes make by affiliates. This will make it easier for you to avoid them and for you to successfully build affiliate campaigns.

The first mistake is attempting too single-minded to create sales. With affiliate marketing, one of the main things that you must keep in mind and be careful about is hard selling the product you’re promoting. When you’re promoting a product, you should try to create a certain bond with the prospect and take the whole selling process differently. You absolutely have to avoid looking like a salesman, which can put off most customers; try to act as a friend. It really helps when you yourself really like the product that you’re promoting, as you can more adequately demonstrate just how much that product can help them as much as it’s helped you. Being genuine will help your current sales, and ultimately insure you future sales as well.

Allowing Yourself to Become Stale You always want to keep your option open. This means that you should always be watching for new products being released in your market. Staying informed of the latest events in affiliate marketing will keep you current on things of which you should be aware. Not only will this be beneficial to you, if you put updates on your site, you will be able to let your customers know of any changes or new products. This will increase your credibility and help to form a strong customer base. Further, this effort is an ideal method of remaining in front of your competition, something which is very important to your success.

Failure to Track Conversions It is vital that an affiliate knows what product is converting and what is not. If you are not going to track your conversions, you are leaving a lot of money on the table. This is especially true if you use PPC to promote your affiliate products. By keeping track of conversions, you will be able to turn losses into profits. When you see a product is not converting (turning into sale), you can do some research to find out why. If you find it is that the sales page is not convincing enough, you can move onto another product. It is a big mistake to stay with a product that is failing to convert. You need to be quick on your feet.

Instead of splitting your attention among a bunch of substandard products, why not go for an affiliate product that guarantees you a commission of at least 50%, and then pour all your energy into properly promoting it? The best approach is to go steadily instead of rushing; this will ensure that you earn more money over the long term.

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Free Internet Marketing Tips

Posted on : 09-05-2010 | By : stargaterich | In : Internet_Marketing

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Click here to download a free report on Internet Marketing tips courtesy by Ewen Chia. He’s the real deal and he knows what it takes for people like you and me to become successful with online business.

The report contains valuable information and if you follow what he says and more importantly take necessary actions, there is no reason why you cannot make a reasonable income from Internet marketing.

There is no silver bullet or a one shoe fit all size Internet marketing model so to speak. You have to choose one Internet marketing techniques that suits your product or service and implement it at the soonest oppportunity.

You will slowly gain confidence, experience and ability to further fine tune the Internet Marketing techniques along the way. The key thing to remember is not to reinvent the wheel or commit mistakes that others had made unnecessary. After all, you don’t need to jump into a pond to figure out if there is water in it.

If there is one Internet Marketing Guru or mentor that I strongly recommend, it must be Ewen Chia. He knows what it takes for you to succeed in any online business. So go and grab your free report on Internet Marketing tips now!.

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Best Free Web Authoring Tools

Posted on : 08-05-2010 | By : stargaterich | In : Internet_Marketing, Tools

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There are many web page design tools that you can find from the Internet. Some of these tools are feature rich and very powerful but rather costly. Adobe Dreamweaver is one of the best web development application and commercial content management system (CMS). This tool is highly recommended by professional web-masters and for those who do a lot of Internet scripting.

I don’t remember when was the last time I ever bought any commercial HTML and web application development tools. That does not imply I don’t spend or invest in Internet Marketing tools. I do spend quite a bit on those software tools that will help to reduce time and efforts to get things done.

On the other hand there are also many free web application development tools that are equally powerful and comparable to those of commercial products. For instance, ‘Kompozer’ is one of the best free web authoring tools. It is feature rich and you can basically use it to quickly develop and publish web page using the powerful WYSIWYG (What You See Is What You Get) feature. I would rate this as one of the must have free web authoring tools if you deal with online business.

Another free HTML editor that I have used and strongly recommend is ‘CofeeCup’ Free HTML Editor. There is a free as well as the paid version. Even though the free version lack some of the functionalities of the full commercial version, nevertheless it is still pretty handy. One of the most interesting features of this editor is that it is context sensitive and automatically list down possible HTML syntax associated with current HTML syntax that you type in the editor.

These two free web authoring tools are very easy to learn and you will find it pretty useful to get not just basic but even advance things done. So go ahead to install and make full of these great tools. It is good to have software tool for those who deals with Internet Marketing.

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Great Tips To Build Links

Posted on : 06-05-2010 | By : stargaterich | In : Internet_Marketing

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There are a variety of techniques and strategies to make money online. Internet marketing technology continue to evolve and it offers a plethora of new strategies that Internet marketers could leverage to increase their online business profits.

There are also those tried and tested classic ways that you should always try to keep going when it comes to marketing your site. Link building can really help you get where you want and fast.

You can try a lot of different strategies to build links but it may really just boil down to what works best for you and your site. You may want to try out a few different ideas and see what works the best for you and your site.

1) Work On Your site: Before you can expect others to start linking to your site, you should have a site worth linking to. Sure we all want to make money on the Internet the easy way but this doesn’t really happen when you are first starting off. You need to have great content, a good design which others will like. This really is not too much to ask when it comes to sites. If you are having trouble finding good topics and good content, then you are going to have a problem later on. Try to start out strong with your site and keep it going.

2) Another Idea Instead Of a Site: If just haven’t got success with your site you may want to consider a blog. Having a blog is sometimes a whole lot easier but to maintain and manage the blog and is a lot easier to search also. Also, a lot of other bloggers will find it easier to link to your blog instead of a site a lot of times.

3) Constant blogging: If you are worried about getting a lot of people to link to your site, you may want to try by posting a lot of content and quickly. Once a month is not the time frame you should be looking. But in your hurry to post a lot of content, you need to also make sure that the content is good quality. People don’t link to lousy blogs.

4) RSS feed: Another great idea is to publish an RSS feed on your blog. This is a news feed that your readers can subscribe to and that way they can see when you have published new content on your site without going to check. This is a great way to keep your readers up to date on the latest and greatest on your blog.

These are just a few things for you to consider when you are trying to build links and make money with the Internet. There are many more ideas that you can try out when you are trying to build links to your site, but you just have to work hard and see how far that will get you.

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Customer Service Basics for Internet Marketers

Posted on : 05-05-2010 | By : Mike Johnson | In : Internet_Marketing

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Many people look into internet marketing because, for the most part, it is a mostly automated business model. The thinking is that all you need to do is set up a website where you offer items or services for sale, use marketing methods like links to get people there, and then watch as those people buy your products and services without you having to lift a finger.


This view would make it seem like there is not much recurring effort that needs to be put in. This could be the reason a lot of these internet marketers are doing a less than acceptable job at customer service. The truth is that customer service is just as valuable to an online business as it is to an offline business. Follow these simple customer service tips and see your clients and customers returning time and again to purchase from you.

After all, it is more likely and easier for you to sell new product to existing customers who are extremely satisfied with your customer service versus trying to sell to new prospects or leads. Furthermore, a satisfied customer is more likely to recommend others to buy from you thus expanding your online business.

When you get contact information from your buyers, make sure to get their physical address as well so that you can send them a thoughtful handwritten note thanking them. That is of course provided the buyer is comfortable to provide their physical delivery address to you. This is going to work better for you if you don’t have a very large business yet.

However, when you are operating a small business these are the things that will get you noticed. Sending a handwritten thank you note for choosing you will often convince your customers to return to you when they are in need of your specific type of service again. And really, a quick little note should only take you a couple of minutes to write. Think of it this way, when you spend that little time on the note, you could be promising your business future sales.

Remember your customer’s feedback and implement it. If you are physically able to do so, spend the time answering every email that comes in whether it is positive or negative. Sometimes the best feedback you receive will be the negative variety because it will allow you to see how to improve what you offer.

You can simply draft an email that says “Thank you for letting us know what you think of our product” and then you should address a few of the comments or concerns they expressed in their mail; doing this will ingratiate you to even the most disenfranchised of your customers. What’s more, they will be more likely to buy from you in the future because they will know that you see them as people and not just as PayPal deposits.

Offer your clients and customers information for free every once in a while. Send out some newsletters about things that are happening with your product or ones that contain interesting information instead of only sending them sales pitches all the time.

If they think that you will only send them promotional material, they will be much more likely to blanket delete all of your mails without having read them. If, however, you offer up some information for free every once in a while, your e-mails will be better received.

You will become even more popular if you send out an e-mail that highlights projects other people are working on. This will demonstrate that you care not only about your bottom line, but also about the other members of your niche and your clients will be happy with this.

Offline businesses aren’t the only ones that need to pay attention to customer service. If you do not continually provide excellent customer service, you will find you client base eroding and you will not see many return customers. Good customer service is often what makes or breaks a business-even online. Are you doing everything you can to create and keep happy customers?

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The Power Of Article Marketing

Posted on : 29-04-2010 | By : stargaterich | In : Internet_Marketing

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It can be quite frustrating to try to get traffic to your website. Comparatively speaking it is easier for you to setup an e-commerce website as opposed to driving traffic to it.

Some people reported that article marketing is no longer as effective as it used to be. Some claimed that article marketing is over saturated. Regardless, it is still one of the most time tested ways to generate traffic to your website. Do not underestimate the power of article marketing.

Writing and submitting articles to article directories and blog networks will help increase targeted traffics to your website. Submitting articles to article directories gives the marketer credibility; increase targeted traffic from the article sites and instant links that boost search engine rankings.

The long-term residual benefits from improved search engine rankings and the articles being used by publishers on other sites. Every article written and submitted produces tangible results as well as additional profits for years to come. The formula is a simple one – the more quality articles you write, and the more directories you submit them to, the more opportunity for you to make money from the Internet.


What does targeted traffic mean? In a nutshell, it refers to people who have interest in your niche product or service. People go to article directories to search for information that will help address their problems and needs. After reading your article they desire to know more so they visit your website through the contact information found in the author’s resource box.

It is easier to achieve a successful sale with a person that already has a strong interest or need for the product or service. What is the odd of trying to sell an icebox to an Eskimo staying in the artic? Well, your guess is as good as mine.

Many Internet marketers made the mistake of trying too hard to sell to just about everyone. There is no point in getting high traffic to your website if it does not translate to actual sales For instance, many people do window shopping and most of these people are not likely to buy anything when they visit your shop.

Instead you should focus on getting leads and prospects that shows interest in your product or service. What better way to accomplish that through the means of submitting articles and by doing so reaping the benefits of increased potential prospects visiting your website after they read your articles.

In summary, article marketing is a great way to get free advertising for your business. If you want to build a powerful Internet marketing business one of the best ways for you to achieve this is through article marketing! Article marketing can create astounding results in a small amount of time because of the powerful things that it does!

Many companies have been successfully implementing only article marketing strategies, showing just how effective these strategies can be. There are techniques you need to know such as how to pick the perfect title for your article, keyword research, keyword phrase selection, writing persuasive and hypnotic. Do it right from the beginning and you can guarantee yourself less work in the future!

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Some Advantages Of Internet Advertising

Posted on : 28-04-2010 | By : Tom Norman | In : Internet_Marketing

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If you are looking to set up an online shop or any sort of online presence on the Internet in order to sell something or set up a business, you should be fully aware that Internet advertising is going to be absolutely crucial to your success.

Without decent advertising, there is absolutely no doubt that your business will fail. How are you going to be able to make sales and attract custom if people simply do not know about your online presence. Advertising is there to ensure that you are getting the message across to the public in exactly the way that you want, and as such is crucial.

There are many different types of techniques that you can employ when it comes to advertising online. As the Internet has grown and more and more companies have begun to spring up, different advertising techniques have evolved. As such, you will have an enormous pool to choose from in order to suit your specific needs for your company.

But what exactly are the main advantages of using the different sorts of techniques? Well, the first is simply the fact that you are going to be able to reach an enormous global audience. The Internet is visited by millions upon millions of people each and every day and your adverts will be accessible by everyone. Of course, and there is a great deal of competition online, but if you conduct some decent advertising you will be able to get some great exposure.


One of the primary advantages of using the Internet in order to advertise is the cost involved. There are many different ways in which you can advertise your website, such as using print, radio, or television. However, these are a lot more expensive than using the Internet, and depending on the size of your budget, you can get far more cost-effective advertising online.

In addition, you are also able to do very specific and targeted advertising online. If there is a specific segment of the market or a specific group of people that you are wanting to advertise to, this is entirely possible using different Internet marketing techniques. By doing this you will be able to ensure that you are not wasting all of your time and effort in advertising for those who are not going to be interested in purchasing a council services.

Last of all, it is possible to track your adverts and their success online. Therefore if your adverts are performing poorly, you can make adjustments to them in order to improve them.

Internet advertising is a brilliant way to get exposure for your website. Millionpixeldriver.com provides a brilliant internet advertising service, they even provide a free option, so why not check them out? Grab a totally unique version of this article from the Uber Article Directory

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Boost Your Blog Traffic With Article Marketing

Posted on : 26-04-2010 | By : stargaterich | In : Internet_Marketing

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One way of promoting your website and product can be achieved for free. As an additional bonus, this “free” method can boost your sites and sales, doubling and even tripling your income. If you are looking for ways to boost your web traffic, one of the most effective link building strategies is article marketing. You’re probably thinking, ‘this isn’t anything you haven’t heard before’. Well, although you may have heard this you are probably wondering how to do it correctly.

Article marketing is still one of the easiest ways to promote your website in order to generate traffic and increase your earnings. How does this work? Write articles relating to your website or blog and submit them to “free content” submission sites. All it takes is just some time to prepare the required article and it can increase your website traffic, sales and of course, your income.

How can article writing boost traffic and income?

The article on the free content site contains a link to your own website. Readers, after reading your articles, may choose to click on the link and pay you an unexpected visit. Having them on the free content sites is also making these articles available to other webmasters who may wish to publish that article on their site.

If they do, your article will include a link back to your site. And anyone who reads the article on that site can still click on the link to visit your site.

As the list of your published articles grow larger, and more and more of them are appearing on different websites, the total number of links to your site increases also. Major search engines are placing a lot of significance on incoming links to websites so they can determine the importance of a certain site.

The more incoming links the website has, the more importance search engines attaches to it. This will then increase your website’s placement in the search results.

If your site is into promoting a product or service, the links that your articles have achieved will mean more potential customers for you. Even if visitors only browse through, you never know if they might be in need of what you are offering in the future.

There are also those who already have specific things they need on their mind but cannot decide yet between the many choices online. Chances are, they may stumble upon one of your articles, gets interested by the contents you wrote, go to your site and became enticed by your promotions. See how easy that is?

The articles you submit to article directories will help build your online status, but they can only do so much. One much overlooked article marketing secrets is the quality of the article you submit. Make sure it is interesting enough for people to follow the link to your website. Once at your website, make sure your website intriguing enough for the visitor to refer it to a friend. This is the cycle that begins with submitting a great article.

Search engines do not just index the websites, they also index published articles. They also index any article that is written about your own website’s topic. So once someone searches for that same topic, the list of results will have your site or may even show the articles that you have written.

And to think, no effort on your part was used to bring them to your site. Just your published articles and the search engines. It is no wonder why many webmasters are suddenly reviving their old writing styles and taking time to write more articles about their site than doing other means of promotion.

Getting their site known is easier if they have articles increasing their links and traffic and making it accessible for visitors searching the internet. Since many people are now taking their buying needs online, having your site on the search engines through your articles is one way of letting them know about you and your business.

The good thing with articles is that you can write about things that people would want to know about. This can be achieved in the lightest mood but professional manner, with a little not-so-obvious sales pitch added.

If you think about it, only a few minutes of your time is spent on writing one article and submitting to free content site. In the shortest span of time also, those are distributed to more sites than you can think of. Even before you know what is happening, you are getting more visitors than you previously had.


If you think you are wasting your time writing these articles, fast forward to the time when you will see them printed and wide-spread on the internet. Not to mention the sudden attention and interest that people are giving your website and your products or services.

Try writing some articles and you will be assured of the sudden surge in site traffic, link popularity and interest. Before you know it, you will be doubling and even tripling your earnings.

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Social Bookmarking – Terms & Conditions

Posted on : 25-04-2010 | By : stargaterich | In : Internet_Marketing

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One important thing that you need to take note with regards to using social bookmarking services is that the content or information submitted may or may not become the property of these sites. Always read the terms and conditions of each book marking site carefully to ensure you know the consequences of doing so.

When in doubt do not submit or publish information deem sensitive or which may be use by others.
After all, social bookmark primary objective is that of enabling others to share and distribute your contents so the best you could do is make sure you don’t publish any sensitive information which is detrimental to your online business.

Submitting your blog posting to social bookmarking sites can help to increase traffic and back links to your site. As per my previous post on social bookmark, sites such as socialmatic provides free tools and services which automates the submission of your content to 15 social bookmarking sites, all with with a single click of a mouse button.

If you are using Word Press as your blogging platform than you have plenty of choices with regards to using social bookmarking. Do check out www.socialmarker.com/plugin to get a free Word Press plug-in that allows you to access bookmarking services directly from your blog. I am unable to comment on the plug-in as I have not try it out. Feel free to share and input your feedback on this free plugin.

The Word Press theme that I used namely Atomic Blogging Theme comes with a plugin that more or less does as what www.socialmarker.com/plugin do. The only difference is that Atomic Blogging plug-in invokes socialmatic service each time a new post is published.

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