Posted on : 16-02-2011 | By : stargaterich | In : Internet_Marketing
Tags: quality content, search engine optimization, SEO, SERP
||One of the most important aspect of online business is traffic. You need to get as much possible targeted traffic to your site. Targeted traffic basically refers to people who are interested in what you have to offer in your site. These are visitors that you can potentially convert to buyers.
There are many SEO techniques that you can employ to improve your search engine ranking position or SERP. The most effective and time tested strategy is by improving your site’s content. As the saying goes, content is king. You need to optimize your site’s content to make it relevant and value added to people. In other words, not just any content but quality content.
So what is quality content? How do you define quality content? It simply means content that satisfy visitor’s needs and pertains to and answer the question at hand.
It implies useful content, is informative and it is accurate. It must also be grammatically correct , punctuated properly and it reads well. More importantly, it must be original, do not beat around the bush so to speak, lean, mean and its on the point.
Besides, quality content also denotes content that is relevant to the topic at hand and authoritative. In most cases, the content must not be overtly promotional or commercial in nature. The information must serves a useful and practical purpose.
It is content that is self serving with the primarily objective of informing the reader and provide answers to important questions without leaving too many more questions unanswered. Quality content distinguishes your site from competing sites.
No one in their right mind would want to spend time to visit any website or blog that is cluttered and fill with everything sans content. Most peoople use search engine to look for relevant results. The objective and goal of major search engines is to provide searchers with sitest that best answer their user’s queries. Search engines don’t want to serve up sites that leave their users irritated and still asking the same questions.
If you are a serious online business owner, you must ensure your site serve quality contents to visitors. Quality blog postings and web page contents will draw more traffic and helps you to build lists and prospects that you can convert into loyal customers.
In summary, if you are able to get the visitor to agree that they have learned something important from your site then you know for sure you have great content. On the other hand if the visitor tells you he or she is not sure why they bother to visit your site then you also know for sure your site is lacking in content