Posted on : 04-07-2010 | By : Bart O'Shea | In : Internet_Marketing
Wanting to grow your business rapidly through the acquisition of lots of customers requires that you have a clear strategy in place. One of the best marketing tools that you would need is lead capture page software.
Every business, especially those who predominantly operate online, needs a lead capture system. Referred to as a squeeze page by some people, it is of utmost importance since it helps you to make sure that all your online marketing efforts are carried out effectively.
The objective of any lead page or squeeze page is not for you to make any sale even though you may consider doing that but rather to get the prospects to consent giving you their email contacts so that you grow your list.
Lead capture pages allows you to showcase the benefits of your products and services as well as enabling you to add to your prospect list quickly. Therefore, having one that enables you to convert your prospects into paying clients rapidly is of vital importance. As the saying goes,the money is the list, list which contains prospects which become your customer and buys from you.
Usually, the best lead capture pages are specifically designed in order to get the attention of your prospects. They are also simple yet effective since they are able to stimulate the curiosity of your well-targeted prospects and, at the same time, enable you to gather their personal details. Provide good free information in exchange for prospect email contact.
This makes it possible for you to contact them and to convince them to buy from you. Doing all of this is easy if you have lead capture software in place.The automated capture, routing, and management of your hot prospects is an assurance that lead capture page software will be able to give you. These features allow you achieve optimum success.
However, to make sure they are able to do this, you need to adjust them according to your needs. You would most probably want to have your best leads dealt with by your best sales people, and this is an assurance that lead capture page software will be able to give you.
The best lead capture page software allows you to conduct the capture, management, and routing of your prospects in a simple and effortless manner. They allow you to attain a much higher rate of conversion as compared to just doing all these things manually. They also allow you to make sure that all prospects are attended to in a timely manner. Your sales people will also be able to track all the changes so that everybody is on the same page.
All marketers should consider lead capture page software as their best friend. Due to their abilities in organizing data, helping you keep track of leads, and even in some cases allowing you to automatically sell leads, they can be worth their weight in gold.
Online-based businesses need lead capture page software. Businesses, large and small alike, will be able to grow exponentially since organizing all your sales team’s needs are made easier through them. If you are a beginner to Internet Marketing you may wonder what sort of lead capture page you should come out with it.
The simplest way is to utilize a lead capture page software to help automate the entire process. There are quite a number of free lead capture page tools you can use for instance the Instant Squeeze Page Generator. I have not use it but you may wish to give it a try and see if it suits your needs.
You can also make use of lead capture page templates which you can easily get for free, modify it using free Web tool such as the Kompozer.
So the next question is what is the best way to drive laser targeted traffic to your lead capture page? There are couple of methods you may consider. Firstly, you can make use of paid advertising traffic such as using PPC (Pay Per Click) via Google Adwords to drive traffic (direct prospects) to your squeeze page. You can also make use of free traffic such as article marketing through article and e-zine directories, web social media such as Facebook, MSN Space , Squidoo and etc to direct traffic to your landing page.
In summary, growing your prospect list quickly as well as ensuring that leads are routed to your best sales people are just some of the things that will make you realize that lead capture page software is exactly what you need. Lead capture page software is one of the most important Internet Marketing tools that you ought to have and deploy in your online business