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Customer Service Basics for Internet Marketers

Posted on : 05-05-2010 | By : Mike Johnson | In : Internet_Marketing

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Many people look into internet marketing because, for the most part, it is a mostly automated business model. The thinking is that all you need to do is set up a website where you offer items or services for sale, use marketing methods like links to get people there, and then watch as those people buy your products and services without you having to lift a finger.


This view would make it seem like there is not much recurring effort that needs to be put in. This could be the reason a lot of these internet marketers are doing a less than acceptable job at customer service. The truth is that customer service is just as valuable to an online business as it is to an offline business. Follow these simple customer service tips and see your clients and customers returning time and again to purchase from you.

After all, it is more likely and easier for you to sell new product to existing customers who are extremely satisfied with your customer service versus trying to sell to new prospects or leads. Furthermore, a satisfied customer is more likely to recommend others to buy from you thus expanding your online business.

When you get contact information from your buyers, make sure to get their physical address as well so that you can send them a thoughtful handwritten note thanking them. That is of course provided the buyer is comfortable to provide their physical delivery address to you. This is going to work better for you if you don’t have a very large business yet.

However, when you are operating a small business these are the things that will get you noticed. Sending a handwritten thank you note for choosing you will often convince your customers to return to you when they are in need of your specific type of service again. And really, a quick little note should only take you a couple of minutes to write. Think of it this way, when you spend that little time on the note, you could be promising your business future sales.

Remember your customer’s feedback and implement it. If you are physically able to do so, spend the time answering every email that comes in whether it is positive or negative. Sometimes the best feedback you receive will be the negative variety because it will allow you to see how to improve what you offer.

You can simply draft an email that says “Thank you for letting us know what you think of our product” and then you should address a few of the comments or concerns they expressed in their mail; doing this will ingratiate you to even the most disenfranchised of your customers. What’s more, they will be more likely to buy from you in the future because they will know that you see them as people and not just as PayPal deposits.

Offer your clients and customers information for free every once in a while. Send out some newsletters about things that are happening with your product or ones that contain interesting information instead of only sending them sales pitches all the time.

If they think that you will only send them promotional material, they will be much more likely to blanket delete all of your mails without having read them. If, however, you offer up some information for free every once in a while, your e-mails will be better received.

You will become even more popular if you send out an e-mail that highlights projects other people are working on. This will demonstrate that you care not only about your bottom line, but also about the other members of your niche and your clients will be happy with this.

Offline businesses aren’t the only ones that need to pay attention to customer service. If you do not continually provide excellent customer service, you will find you client base eroding and you will not see many return customers. Good customer service is often what makes or breaks a business-even online. Are you doing everything you can to create and keep happy customers?

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