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Digital Versus Physical Products – Which Is Better For Affiliates

Posted on : 09-11-2011 | By : stargaterich | In : Internet_Marketing

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The wonderful thing about the Internet is that you can make money by promoting both digital as well as physical products online. Which of these is better for affiliate marketers? Should you focus your Internet marketing efforts on selling ClickBank products or Amazon products presumably if you have time for on only one of them to focus on?

Which of these affiliate network partners (Amazon & ClickBank ) give you better return of investment for the time and effort you need to put into promoting the products? To the experience affiliate marketers, both are equally well established good online source of income to tap into. As a general guideline, promote a product that you like, something that you have knowledge and experience regardless of whether it is digital information or physical item.


ClickBank deals with digital information products or services mainly in the form of digital content that can be delivered to the customer entirely through online. There is no postage and parcel stamps fees to dealt with. Customer usually can immediately download the product or service that they have purchase. Amazon on the other hand offers a wider range of affiliate products, encompassing both physical as well as lesser range of digital products such as eBook, software and online services.

The affiliate commission rate for promoting digital information products such as an eBook is usually much higher compare to a physical item which pay out as low as 6% of the product selling price. It is not unusual for advertisers to offer affiliate commission rate of up to 75% for information products versus 8% for physical items. Many super affiliates and Internet Marketing Gurus make tons of money selling ClickBank products. Thus why would anyone want promote physical products since the commission is far lower compare to marketing digital content?

There are couple reasons people still continue to make money with Amazon. Firstly there are many physical higher price point items that will bring you more commission even though the commission is not high.

For instance, there are many high-end physical items in Amazon that sells for over one thousand dollars or more. Let’s say a massage chair cost two thousand dollars and the commission for it is 10%. You make 200 dollars commission per sale. Digital contents on the other hand usually sells for far less say on the average of 47 dollars. That work out to be 37 dollars per sale for commission rate of 75%.

There are many high cost physical items you can promote from Amazon. Items and goods that you can touch and feel is generally perceived as higher in value and people are usually more willing to invest their money to purchase it. This is one of the main reason why people are willing to pay more for digital content that are delivered in hard copy form such as DVD or hard/soft binding book.

The conversion rate (earnings per click) for promoting physical products are usually much higher compare to software or service products. It is not unusual for experienced marketers to make a successful Amazon product sale for every six to eight pay per clicks (PPC). Good chances are that if you implement the right techniques and strategy, you can realistically achieve very good conversion rate.

Your chances of profiting from Clickbank is good if you promote hot selling products, digital contents that are new or just being released recently (less than 3 months) to the market where there are lots of hypes and anticipations. It is not unusual for the demand and popularity of most software products to decline rapidly within a year or so. The popularity of physical products usually last longer compare to digital information items such as software utilities.

Unlike software products which usually becomes obsolete due to fast paced change of the Internet marketing technology, the value of physical goods are more lasting so to speak. For instance, an effective eczema itch relieve cream will continue to be a good product that will continue to be well sought after and in high demand so long as the product is available in the market for as long as there are eczema sufferers.

In summary, there is no doubt that the Internet provides tremendous opportunity for affiliate marketers, both the advertisers and publishers to create wealth. Ultimately the choice is yours, you couldn’t go wrong with either of these two major affiliate programs namely ClickBank or Amazon, it is a matter of personal preferences and with the right strategy and technique you can be successful promoting both digital as well as physical goods.

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