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Efficient Ways To Improve SERP – Backlinks

Posted on : 14-08-2010 | By : stargaterich | In : Internet_Marketing

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The more websites linking to yours, the higher the ranking you will have. Backlinks are critical factor to ranking high in Goggle. Getting quality back links is important if you wish improve your website SERP (Search Engine Result Page).

What is SERP? It is the search engines listing of results displayed in relation to a query using one or more keywords that a user has entered. The pages of results that you will see are the SERPs. Search engine results can generates huge amounts of quality, targeted traffic that can obviously result in huge profits for your online business.

It is important to get your website rank on top two of the SERP because generally people would not bother to go way pass beyond the 1st two pages of the result query. If you want your website to do well, then it is important to position your website as high as possible in the SERP.

Getting backlinks from high PR (page ranking) websites to yours is a clear indication to search engines that your website is popular and a vote of confidence. There are many ways to acquire backlinks.

The more incoming web links (backlinks) you have with your keyword in it’s title (also called as anchor text), the better you will rank on the Search Engines for that keyword.

Backlinks can be categorized into different types depending on the link building strategies and link relationship. The link types are:
1)1 way link
2)2 way link (aka reciprocal link)
3)3 way link

1 way link
Search engines loves one way links. One way link is a link that points from one web page to another person’s website and not vice versa. It is a one directional link. For instance, website ‘B’ may contain a link that points to website ‘A’. Website ‘A’ do not contain any link that points to website ‘B’.

2 way link (aka reciprocal link)
A 2 way link usually involves agreement between web masters to exchange links. For instance, website ‘A’ contain a link that points to website B. Website ‘B’ contain a link that points to website ‘A’. Two way link is also known as reciprocal link.

One way link is usually treated more valuable compare two way link because search engines take into consideration the possibility of agreement between web masters to exchange links. Reciprocal links can still be important if they are from high ranking pages.

3 way link
3 way links are variants of one way links. 3 way linking is considered a triangular one way link between three sites. Site A links to site B and site B links to site C, then site C links to site A.

Multiple one way links leaves no footprint for the search engines to quickly detect and devalue such arrangements. It is still possible for Goggle to detect these by checking the domain registry for ownership of the websites. Chances are though Goggle will not go to such extreme measure unless such 3 way links are generating insurmountable amount of huge
backlinks.

The risk associated with 3 way linking is that you might not have control over the 3rd link and where its coming from in particular if you don’t own or control the 3rd website.  Thus if the 3rd
link is blacklisted or ban by search engines than your main website might get affected too.

The key advantage of 3 way links is that if you own multiple websites or the other websites are trusted and authoritative sites, you can increase the rankings for all of them. For instance, You can link social media sites such as Squidoo page to a Hub page which in turn points to your main website.

Free Service To Generate Backlinks
There are many companies that offers automatic link building services. You have to be careful to ensure you don’t end up with those that implements link building techniques that may ran afoul with the search engines.

Receivelinks offers free link building services. You may wish to give it a try but do so with discretion. Nothing is foolproof so you could start with websites that generates less income and gradually move up to build up your more important sites using this service.

Summary
There are many ways to increase your website page ranking. SEO algorithm may change from time to time but its very likely that the number of backlinks will continue to remain a critical factor which count as votes to website popularity.

1 or 3 way linking from high ranking websites will definitely help to increase your website SERPs. It is important to explore other SERP improvement strategies so as to increase your site ranking. Notably you should pay attention and focus to target optimal keywords and optimize your website for both on-site factors as well as off-site factors.

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