Posted on : 02-01-2011 | By : stargaterich | In : Internet_Marketing
Nowadays customer expectations are getting higher and higher. We live in an instant gratification world. We want solution to our problem fast. The Internet provide the means for people to find answers and solutions to their needs and desire in the shortest possible time.
Even though customers wants to get their hands on the product or service they need in the shortest possible time, it is important to note that they are spoil for choices given the plenty of websites offering all sort of products and services.
It rare for a customer to purchase any product from a website within their 1st visit. After all, there are so many competing websites offering similar solutions to a customer needs thus it is not surprising that it will take a lot of selling efforts on your part to convince the customer as to why they ought to purchase your product over competitors.
Research indicates that it takes at least 7th or more times for you to approach and touch base with a customer before they start to consider if they should purchase any product from you. The general and standard approach to cling a successful sale is what is define as email marketing.
In a nutshell, what you do is that you try to offer a freebie in exchange for a customer email contact. Once you obtain a prospect contact email address, you can then follow up with the him or her by sending regular follow emails on updated and quality information pertaining to the product or service.
Most Internet marketers leverage on the power of auto responder to manage their email list and email marketing campaign. By far and large email marketing is still one of the most economical and most effective ways to reach out to prospects and customers.
It is a mistake to think that email marketing is outdated or no longer effective given the popularity of social networking sites such as Facebook and etc. Everyone has at least one email account and unlike Facebook which is ban in certain countries such as China, email accounts are usually accessible in most countries and to both mobile network devices such as smart phones as well as computers.
One of the main advantage of email marketing software is that it allows you to personalize the email for respective customers. For instance, you can address the customer by name, schedule the communication, organize the contacts, create multiple campaigns and ensure the emails are permission based and conform to the CAN-SPAM law.
Some people argue to the fact that email marketing service is no longer as effective as it used to be given the amount of spam emails and as a result increasing trend of emails being deleted or blocked by email filtering and anti spam systems.
There are ways to improve email delivery and open rate which does not cost a cent. Email marketing software and services offer by reputable companies such as Aweber and GetResponse can increase your online business significantly without costing you bomb so to speak.
In summary, do not underestimate the power of email marketing. It is not just a form of communication channel that you need to focus on ; moreover it should part of your overall strategy marketing plan as well.