Posted on : 07-01-2011 | By : stargaterich | In : Internet_Marketing
One of the most common email marketing mistake that many Internet marketers make (and don’t be surprise that even the big Gurus are doing it ) is sending marketing emails with the title or subject line ‘ Your Clickbank cheque is ready for collection’. Well, the email title or header certainly looks interesting and eye catchy but you know what? When you open and read the email you realize it contains nothing more than sales pitch in that if you buy so and so product you will surely make money from Clickbank.!
Another form of marketing email that is very annoying and inethical are those that comes along the line notably with the title such as ‘your email has been confirmed’. Well, it seems to work initially in the sense that people will open the email out of curiosity since they don’t recall opt in to such email but when they open and read the email it contains nothing but sales pitch!.
You don’t need to resort using such blatant and misleading email marketing technique in the hope that it will help to increase your marketing email open rate. No doubt email title is very important however you don’t need to go to the extend of using misleading subject line. On the contrary, such irresponsible method will more likely backfire on you. It does not pay to do so because people will remember you for sending such annoying emails and may even report you for spamming.
Email marketing mistake involving the use of misleading title or subject line can cost you a lot more than you think. After all, bad news spreads like wildfire so to speak. You can do 9 great things and just one mistake and you know what? People will tend to remember you for that one particular mistake which you make instead of the 9 good things that you have accomplished. Yes, email marketing is a very powerful, time-tested marketing strategy to increase your sales but you must not abuse it by trying to trick readers to open the email with false email titles and other inethical means.