Posted on : 11-11-2010 | By : stargaterich | In : Internet_Marketing, Tools
Tags: URL shortening
In a nutshell, you can simply treat the Uniform Resource Locator, abbreviated URL as the web page address of Internet resources, address of a ftp site and etc. For instance, the URL for this blog that is powered by WordPress is http://wwww.myhomebiznet.com.
URL shortening involves the implementation of mechanism to substitute a long URL with a shorten web page address. For instance, you may have a blog that is located at http://www.myhomebiznet.com/stage/stage1/stage2/mylongURLBlogaddress. It would be quite cumbersome to type this long URL into your browser. You would want to shorten the URL to say http://www.myhomebiznet.com/myshortURLBlogaddress.
A long URL is bad from Internet marketing and online business perspectives. Nobody likes to remember a long web page address. Furthermore, a long URL is prone to misspelling and typo mistakes. Social media network platform such as Twitter has limitation in terms of number of characters you can input.
URL shorterner is quite handly in this case as it translate a long ugly looking URL into its shorter and neater looking counterpart. Furthemore, URL shortening can also be used to address what is called affiliate id hijack. You can easily spot if any URL contains affiliate id and you can subsitute that affiliate id with that of your own so that you can further discount when your purchased the product.
Do check out the following http://en.wikipedia.org/wiki/URL_shortening if you wish to know more indepth of URL shortening and the benefits. In between, Google has recently introducted a free URL shorterning service. You can check it out at http://goo.gl/.
URL shortening is often confuse with URL redirection. Both mechanism are completely different even though they both can realize the same objective in terms of reducing the length of your web page address URL redirection can also be used as a means to redirect your URL to another location.