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Google AdSense – In A Nutshell

Posted on : 11-01-2010 | By : stargaterich | In : Internet_Marketing

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There are many ways to monetize your blog. One of the easiest and fastest way albeit not the most lucrative way to earn money through blogging is by implementing Google Adsense. What is AdSense?

In a nutshell AdSense is an interesting advertising concept that was initiated by Google many years ago. No doubt there are many new online business advertising models or strategies being conceptualize and implemented as of late. AdSense continues to be a a favourite advertising method and one of the easiest way in terms of blog monetization.

AdSense is one of Google’s main advertising program. It presents monetization opportunity to the website owners by allowing Google to post either text or image advertisements on their websites. The advertisement placed on the website is context sensitive in the sense that the advertistment is selected based on the topics and contents of the webpage or blog displaying it. Google has indicated plans to enhance AdSense by targeting ads based on the user surfing behavior. This is term behavioral advertising.

The entry requirement for Website owners to participate in AdSense is pretty straightforward and easy. Website owners need to enroll to the AdSense program through Google’s AdSense website. Google AdSense program requires you (the website owner & who is also designated the publisher) to include a piece of code (usually a programming script) on your website.

You have the full flexibility to include the AdSense code anywhere in the html code of your website i.e. depending on where you want to position the advertisements (however, there are certain rules that you must strictly follow while pasting this scripting code in other to conform to Google AdSense terms and conditions!).

The piece of AdSense code generated determines the structure of advertisements and content (and this is what helps Google in floating the advertisements on your website). You can choose different setting of advertisement and types such as banner, buttons, square, mixture of text and images and etc.

When people visit your website they are able to see these advertisements. Your earnings are based on how many Google Ads are displayed on your website and also based on how many times visitors to your website actually click on one of those Ads. The Google AdSense system calculates your revenue on per-click (CPC) and per-thousand-Ads-displayed (CPM) basis. The latter is also known as impressions.

For people who want to advertise their products and services through the Google AdSense system, it’s just a matter of signing up through Google Adwords program and letting Google know how much they want to spend towards advertising through Google AdSense. I was extremely confused and could not really differentiate between Google Adwords and Google AdSense when I first started online business.

Well, in a nutshell Google Adwords is targeted at advertisers who wish to have their ads placed on websites, blogs and search engine results listings while Google AdSense is targeted at publishers (web site owners and blog owners) who allows Google to place advertisement on their sites. As advertisers you need to bid for keywords and pay Google while as publishers you get paid when someone click on the Ads.

These businesses can specify the limit and Google AdSense system will accordingly serve their Ads so as to ensure that the specified limit is not crossed. Google AdSense increases the visibility of their business/ services and also increases traffic going to their website; hence fulfilling their purpose of advertising.

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