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Google API Spring Cleaning – Google Reader Take Down

Posted on : 18-03-2013 | By : stargaterich | In : Internet_Marketing

Tags: , , ,


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Google has announced the intention to close down Google Reader by  July.  It is not surprising that some of the company older API’s (application programming interface ) and feed services to come under scrutiny and targeted for removal in the next upcoming search engine API spring cleaning.

No specific reason given even though many believe it has got something to do with poor return of investment. Google claimed the steep decline in the number of users for this API makes it unattractive and inefficient for the company to deploy resource to support such service.

Click here to find out more about past Google API service revocation.

Who Are Impacted By It

There are two types of users impacted by it namely 1) those who push their feeds or content for Google Reader to pick up and distribute for instance Press Release  which gets pick up by Google News, and 2) consumers who relies on this RSS subscription service to locate and pull relevant data for sharing using Google RSS Reader.

The average Joe or Jane will not feel any impact but for some others, particularly content curation to deliver organized relevant articles and information to blogs and business websites are greatly affected.

Thankfully Google is mindful of the difficulties and inconveniences the cessation of this API will have on some users, it has come out with some pretty neat suggestion.

Do check out the following resource on how to back up and import your data from Google Reader so that you can later export it to other RSS  readers where applicable.

Alternative To Google Reader 

Here is a list of alternative RSS Readers that you can leverage on.  The good news is that most of them are free.

  • Feedly (It is a web based service with addons for  Chrome and the rest of the major browsers. On top of that it also support mobile Android and iPhone. The main attraction and advantage with Feedly is that you can sign in using your Google Account and it will automatically sync up your Google Read account data resulting in cool smooth transition.
  • Pulse (Another web based service that allows you to access and organize contents from social networks, blogs, magazines and etc.  Similar to Feedly, Pulse also allows you to import RSS Feeds from Google Reader.
  • Bloglines


There are many other readers that you can explore. some of which probably does more and better compare to Google Reader. The key take away message is that you can’t put all your eggs in one basket so to speak.  Adapt quickly and make sure you don’t  get caught up by ongoing API spring cleaning.

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Comments (1)

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