One of the most useful services that Google provides is Google Alert. It is surprising that there are still many people who aren’t aware of the benefits of this great service, in particular the extend of which this service could help you in your online marketing business.

Google Alert is a free content monitoring service that allows you to get up to date information on keywords or topics of your interest. You can configure the frequency of update from once a day, once a week or even as it happens. You can also specify the type of source to monitor, for instance such as blogs, news, video, discussion, forum and etc.

The system crawls web news, forum, blog and etc for keywords that you select. You can rely on this on this service to keep yourself updated on latest daily happenings pertaining to your niche market.

Let’s cite an example, for instance, you have a website or blog that deals with detoxification and you wish to know the latest trend, new information and related topics being discussed. You can also make of this service as a market research tool, for instance to monitor or gauge online competitors that deals with the similar business as that of yours.

All it takes on your part is just couple of minutes to create a new alert for the relevant keywords and that’s pretty much to it. You will be alerted through email as Google Alert finds matching keywords or terms

The great thing about this service is that it is so easy to use. You can create a new alert, remove the alert or even manage the alert in terms of changing the frequency of alert.

If you have not start to use Google Alert then its time to do so. Google Alert facilitates some of the tedious tasks that you would otherwise have to do such as manual search via search engines. You can learn more about this great service by signing up at Google Alert