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Internet Marketing Myths Exposed – Why Over 90% Failed

Posted on : 22-03-2013 | By : Goh YauKuang | In : Internet_Marketing

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Here’s a good advice on Internet Marketing myths, courtesy of Rich Schefren. He answered some of the most important and pertinent questions in regards to the impact of wrong mindset and misinformation on the success of your online business.

Instead of doing local business marketing with people  that are in close proximity with you, nowadays you now have the ability and opportunity to promote and market your products or service to the world. Consumers and customers thousands of miles away can connect and conduct business transactions with you  in 24 hours round the clock.

Rich Schefren rightfully pointed out that customers  of today are just a push button keyboard away from reaching you. Most customers expect quick turnaround time to address their concerns or needs in regards to the product they purchase from you.

Regardless of whether you operate a one man home based online business or if you have a team, the key point is that there are many aspect of the day to day business operation that requires attention.  Many are mislead into thinking that they just need to invest in a one time business investment deal , set up the system once and then let it run on autopilot.

If you are one of those looking for a quick fix magic pill to solve your financial woes through Internet Marketing , you are better off working in a regular job.  If you treat it as hobby then do expect mediocre results.  If you are the impatience type and lack perseverance please don’t waste your time on e-commerce.

If you dislike selling or marketing this sort of stuff then it is not for you either. If  all you care is how much money you can make without giving a thought as to what value your product or service brings to the customer then again you should not waste your time in e-marketing.

Instead of thinking how much money you plan to make each day and how to achieve it , you should instead ask yourself how you can improve the life of others through your product offerings.  As the saying goes, ‘you get what you want by helping others ‘ so start to change your mindset by looking at business from customer perspectives.

One interesting question that he touched upon is whether it is possible to earn a profitable income by  just working for  up to two hours a day.  Rich hit the sweet spot when he said that one should not differentiate work from leisure activity. As the saying goes, do what you like and passionate about, you never have to work a single day.

The key take away message from this video clip is that Internet marketing is not different from any other offline brick and mortar business. You need to treat it seriously and unless you focus your time and efforts to manage and run it well , you are likely to fail in the long run.

Success Blue Print Formula

One more important thing is that there is no such thing as a one shoe fits all size successful blue print formula so to speak. What works for Rich might not work for you. You have to figure out what works best for you given your key strength, interest, desires,  goals and etc.

That doesn’t mean you can’t follow or adopt the strategy or tactics used by successful marketers. You need to work smart. You begin by following a blueprint formula recommended  from  a good mentor or coach.  Use it as a starting point, a reference to jump start your business  and then you modify and adapt it to suit your needs.

Summary

Internet marketing myths abounds , thanks to the ever increasing unscrupulous so called ‘Gurus’ out there eager to scam and prey on novice marketers. The days of building a website and then waiting for cash to roll in are over.

At times, even experienced online entrepreneurs are mislead into chasing after ‘tactics’ to bring in more bucks for less work done. If you are type who is not interested to work hard nor work smart then you should forget about making money online.

If you are willing and be committed to working hard then your chances of success is barely two percent.  If you are willing to work hard and work smart then you a cut above the rest.

Bottom line, there are no secrets to online business success. Do not be misled by those who offer quick fix one push button solution to instant success.

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