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Using Pinterest To Generate Business Leads

Posted on : 18-10-2012 | By : Goh YauKuang | In : Internet_Marketing

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As the saying goes, a picture is worth a thousand words. What better way to express your thoughts, emotions, mood, desire, hobby and interest via pictures. For those who are not familiar with social networking, PInterest is a social networking and bookmarking site that permits theme-based pictures to be share among users.

What makes PInterest unique it its bulletin style ‘pinboard’ layout where pictures are display across a page for viewing and sharing. Photos and pictures from other sites can be posted on your pin-board so that visitors can view favorite photos submitted by your or others. [pinit]

Another great thing about it is that when you click on a photo, it will take you to a website when you can read more about the story pertaining to what is pinned.

If a photo catches your eye and fascinate you, sharing is really easy. All you need to do is hover your mouse over the photo , click on the ‘Repin’ button and the picture will be displayed on your own PInterest page for others to view.

Drive Traffic To Your Lead Capture Page

There are well over 23 million unique visitors to PInterest alone this year, immense opportunity for you to tap and divert this traffic your lead capture page.

Use interesting photo to showcase your product or customer using your product. Choose a photo that shows the benefit of your work or those that  inspires and improve people’s life. Include a link for call to action for the images you pinned.

On top of that you can also post a video clip in your pinboard.  This is a very powerful way to promote your business brand and your products.  You can quickly turn YouTube video into a lead generation tool as well an affiliate marketing tool.

Do not fret if you do not know how to create video.  As a matter of fact you don’t even need to create your own video. Choose a video in YouTube that is relevant to your market niche. Go to http://www.linkedtube.com/ or http://www.viewbix.com to create any URL link from YouTube video and put that URL to your pinboard.

SEO tips

You can easily make your content to become more search engine friendly by including hash-tag,  pretty much the same way you do for Twitter. Choose the appropriate keywords that reflects your products or services.  You can drive massive traffic to your squeeze page very quickly using this technique.

Pinterest Alternatives

Pinterest  community theme based photo bookmarking and  sharing service  prove to be extremely  popular and well received by the public so much so other social media platforms such as Facebook and Twitter has begun to provide similar feature.

Facebook has recently launched the trial of a new feature termed ‘Facebook-collection‘. In a nutshell it provides user the ability to bookmark and tag photos much the same way as what Pinterest does. Likewise, Twitter has also modified and enhance user profile to include video and photo sharing as well.


Pinterest is one of the  fastest social bookmarking site in history to hit more than twenty million unique monthly visitor. There is no doubt you can generate huge amount of traffic and build leads for both your online as well as offline business using this bookmarking service.

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