Posted on : 03-02-2010 | By : stargaterich | In : Internet_Marketing
One of the most important aspect of online business is that of pertaining to getting adequate volume of visitor traffic to your website or blog. Traffic is the life line of Internet Marketing and online business.
No traffic means no customer and no customer means no business period.
There are many ways to increase traffic volume to your website. One of the ways to do this is by ensuring your website contains good keyword phrase that could help you to rank high by the search engines. Even though content is king, nevertheless it is equally important for you optimize your content for both human readership as well as the search engine spiders.
What is a keyword? In a nutshell a keyword is a word that is going to be put in your content posting at least twice or more, not just once as that would make every word a keyword. When a search engine spider sees that you have a word repeated multiple times in an article, it will determine that your page may be useful to users that search for such a keyword.
The rule of thumb that is recommended is that the content must foremost be of good quality and written for the benefit of the reader. All other factors are secondary because without good content, no one would be interested to spend time on your website.
Once you have the finalized the necessary content to publish, the next thing that you need to do is to optimized the content with keyword phrases which enables search engine bots, also knowns as search engine spiders to recognize the keywords. Doing so would increase the chances of your web page being listed and displayed by the search engine when someone searches for that particular keywords.
Always ensure the article content has appropriate keyword density. What is keyword density? Well, it refers to how many times the keyword is placed in your article. Most use a percentage to determine how many times they will put a keyword in an article. For instance, if you have a 500 word article and want to achieve a keyword density of 5%, then you will need to have the keyword in your article exactly 25 times.
There are tons of resources and guides recommending that touch on keyword density and the logic behind it which you can easily find from the Internet, however, in the end you will have to determine which density is more profitable for your articles. Each web-master has their own density that they like to achieve based on past results.
There are certain precautionary measures that you ought to take with regards to optimizing contents for search engine. Foremost do not over optimize the article . This is also knowns as keyword stuffing. Automated keyword stuffing software are used by some some people who wish to pursue short cut ways to increase their search engine page ranking. Keywords stuffing may result in your webpage being penalized by search engines and in some cases blacklisted and ban completely.
Keyword research might seems to be a daunting task for those who are not familiar or new to the field of search engine optimization and content optimization. Once you get the hang of it, keyword research becomes second to none in terms simplicity and you can easily generate hundred of relevant keywords for your article content in short amount of time.
There are many free keyword research tools in the Internet which can help you to speed up keyword research and analysis for your product or service. For instance, Wordtracker free keyword suggestion tool at http://freekeywords.wordtracker.com/ provides not only number of searches for any given keyword, in addition to that it also display other related keywords.
Last but not least, another useful and intereseting free SEO keyword tool that I used quite frequently is Traffic Travis. You can download this great software at www.traffictravis.com
That’s all for now, till then looking forward to your Internet Marketing success