Posted on : 23-06-2010 | By : George Mcdonald | In : Internet_Marketing
Building backlinks is crucial to the success of a website. To make money online means your website needs to get traffic. Building backlinks is one of the most important factors. Backlinks help your website to get listed in search engines and the more you have the better your ranking position will be. The higher your position in search engines the more traffic your site will receive. Of course there are other ways to get traffic to a website but building backlinks is an essential element for it.
Submitting your site to directories is a useful way of building backlinks. Web directories are like an Internet phonebook. Much like a physical directory a web directory will show services / information or products for sale. If you own a business, you want your company listed in each directory to gain potential customers.
In each directory, physical or online, you can choose a category for your company to appear under. For example, if you own a plumbing business, you want your ad to be placed in the section listing plumbing services. Web directories offer a category for your site to be placed under, so if you own a football merchandise website, you can place your site in the category of sport.
Also with a web directory, you can choose certain keywords, known as tags. These tags are useful for when someone is looking within a directory for a service or product. For example, you own a plumbing business in the United Kingdom. You can put a label that says, plumbing services in the UK. When a person performs a search for plumbing services in the UK, your site will appear in search results.
Other benefits of directory submission are one way backlinks. One way backlinks is just as it sounds, its one way. This means that there is no need to offer a link in return to the site, they just link to you. There are several web directories around and most of the directories are free and do not require reciprocal links (link to their website). Currently, thousands of directories over the Internet offer listings for free.
Although it is relatively quick and easy for a person to add the listing information and press submit, doing that for thousands of directories can be quite a daunting task. Lets face it, time is money and most of us do not have hours / days to submit our websites, even if the benefits are very rewarding.
So, lets face it, time is money. Weve all heard the saying, but its true, you built a website today, you want people to visit tomorrow. Well one way to save time and money is to pay someone to do the work for you. This means a small amount of your budget set-up for a second company to go to each directory and submit the information for you. Meaning that you have hundreds / thousands of backlinks in pointing to your website without any effort. The best thing about using another company to do the work for you is the experience of the company in its field. Most companies that offer a directory submission services know their market, to know their customers wants / needs and especially to know the best places to submit your site information.
The way all sites, not just web directories are listed in order of priority is something called PageRank. One site is marked from zero to ten; zero is the lowest and ten the highest. A Manual Directory Submission Service can give your site a chance to be placed in high ranking web directories, giving you many backlinks from ranked sites. Most search engines see your site as being important to them if you have high page rank backlinks. In turn, they rank you higher, meaning more traffic and more sales.