Posted on : 02-06-2012 | By : stargaterich | In : Internet_Marketing
One of the easiest ways to monetize a blog or a website is by selling advertising space. You can approach advertisers directly or they might contact you if your site has good targeted traffic. If you are just starting out as a novice Internet business owner then it makes sense to consider Google targeted ads on content pages.
One popular question in the mind of most novice webmasters is in regards on how to optimize Google AdSense Ads placement so as to achieve highest CTR (Click Through Rate). There is no hard and fast rule because to certain extent much depends on the website or blog layout.
The best way to determine the ideal location is by tracking user mouse click and movement on your web page. There are many companies that offers such tracking service for instance Crazy Egg. It is important to know how a visitor navigate through the various widgets and visualize the eye motion which in turn determine hot spot areas which are more likely to result in higher clicks.
Another not so sophisticated method to estimate the best spot for the ads is by understanding the interaction between vision and brain coordination while surfing a website. The norm path of natural eye movement is from left to right and scanning from top to bottom.
It is observe that ads ‘above the fold’ has higher CTR compare to areas that are obscured and required mouse scrolling or keyboard page up or page down to locate. Ads on the top in the form of a horizontal banner or a leader board are more likely to garner mouse click. The figure below indicates the heat map spread across a typical website layout.
Besides determining the best paying locations to insert the Adsense code, you can also further boost your commission publisher income by including high bidding keywords in your content so as to attract better paying rates. In some cases a low CTR can still yield good profit if the CPC value associated with the ads is high. You should target cost per click of at least one dollar and above.
Place your advertisement in positions that will receive highest clicks. Monitor the performance of the revenue generating spots. Change the locations or the keywords if necessary and be consistent in posting quality content . Last but not least, follow the Google Webmaster guidelines and don’t to outsmart the search engines because nine out of ten times you loose.