Posted on : 10-04-2010 | By : stargaterich | In : Internet_Marketing
Forget what those Internet Marketing Guru’s who would have want you to believe that you can get your site rank at the top of the search engine page in a week or even a day or so provided that you buy their magic product or service.
There are many ways to market and promote your website. Some of these methods are very efficient and effective but require some amount of money to advertise your product or service. PPC using Goggle AdWords is one typical method where by you can get your website rank very quickly at the top if you use write combination of keywords in your PPC campaigns.
Many other advertising methods such as CPA marketing, social media web 2.0 using facebook, Squidoo, Hub Page, Twitter and many more serves to offer wider opportunities for the little guys like you and me to compete with giant advertisers.
Video marketing is getting more and more popular and many are jumping into this bandwagon in the hope that it will give them an edge over competitors. You can use all the latest advertisement and promotion techniques but it won’t do you any good if you are not using it properly or doing it with the wrong intention in mind.
Behind all these new Internet Marketing technologies lies the fundamental principle that advertisement should be foremost gear towards offering the best solution and value for money to address people’s wants and needs.
One of the earliest methods to promote website is through what is called banner advertisements. Many people reported that banner advertisement is no longer as effective as it used to be.
Some research into behavioral marketing indicates people generally can tell banner advertisement miles away so to speak and will avoid all means from clicking or taking banner advertisement seriously.
Does that imply you should forget about banner advertisement? On the same reason does that imply you should do away another form of old marketing technique involve article marketing and article submission?
Banner Ads can be very effective if you do it correctly. Many people simply slap some banners on their sites and assume that there is all to it in getting people to notice it and hopefully buy whatever that is advertise in the banner.
What Banner Ads Can Do For You
Banner ads can help bring visitors from others sites to your own. Although monthly fees can be expensive to advertise on high traffic sites, in the end it may be cheaper and/or a faster way to start seeing significant revenue from your website efforts, rather than waiting for SEO techniques to bring your own site to the top of search engine results. Aside from paying to advertise on someone else’s site, there are also free banner exchanges to choose from. We will look at the pros and cons of each banner advertising method below.
Free Banner Exchanges
Free banner exchanges are when you and other sites exchange each others banners. Their banner will go on your site and your banner will go one their site. Although this option is free, there are two main problems with it. First, if you want your banner on a significant number of sites, it will mean cluttering your own site up with these banners. This could even shot you in the foot if you run an affiliate website because, instead of clicking on your affiliate links, your visitors may be clicking on your banner exchange links. Secondly, you have to be really careful about the types of sites that you exchange banners with. Some sites like to gather a lot of banners so that they can be a directory or portal site and not have to have any real content. These “banner farms” or “link farms” will do nothing positive for your site and, in the meantime, you will be bringing them potential traffic.
Paid Banner Ads
As we saw above, paid banner ads cost money, but they will eventually pay off if you choose the right ones. You need to ensure that the site produces the amount of traffic that they say and that they have your ad placed in a way that invites visitors to click without being too pushy. You also want to choose a site that does not house too many other banners on the same page as yours or that there are no competitor links on the same page.
All in all, banner ads can end up being profitable for you site if you go about it the right way. If you do decide to check out banner advertisement as a marketing avenue, be sure to keep the above tips in mind.