Posted on : 21-02-2010 | By : stargaterich | In : Internet_Marketing
One of the most important tasks you must do before you proceed to setup your online
business is that of finding a niche subject that is in good demand and profitable. You
need to underpin the niche subject as the theme or main topic for your website or blog.
Choosing a good niche market that commensurate with your interest,expertise and of good
demand will greatly contribute to the success of your online business by generating
income off of your articles posted in the website or blog.
The niche market that you have chosen will provide you with the foundation of which to
proceed to build your online business. You should target audience of interest with a
bunch of keywords that they are most likely to be searching pertaining to your niche
Choosing the right keywords for your article is critical to the success of your online
business. By and large visitors usually arrive at your website via the help of search
engines. People usually type the keyword or phrase into the search engine to find answers
or solutions to their problems, wants and needs.
An optimized website with good keywords can certainly help to have your website displayed
at the top of the search engine page ranking position. This in turn helps to increase
organic search traffic and back link juice to your website.
Take each one of these keywords that you have identified and use it as the basis for one
article on each page of your website. By doing so, even though you are targeting one
specific subject, you will be able to raise the interest of wide variety of visitors to
your website in that one particular niche subject.
Visitors may also find other pages that are of relevant and interest to them. This will
attract and increase the chances of them returning to your site to learn new information
about the niche subject.
Choosing suitable keywords can be a time consuming task. At the basic level, you can make
use Google free keyword related tools to workout the popularity of the keywords, the
number of searches and the amount of competitions.
You can make use of Google Adwords Keyword tool namely KeywordToolExternal at
https://adwords.google.com/select/KeywordToolExternal to gather,analyze and determine the
keywords that will improve your website search engine ranking position (SERP).
The recommended way to find keywords for your niche subject is to use a keyword software
program to automate and expedite keyword analysis. Simply type in the word that is the
subject of your niche and the software will usually able to quickly generate a list of
keywords or phrases that contain your niche and will also show you approximately how many
people search for each word or phrase.
Some of software keyword programs are able to provide very quickly important information
such as the the amount of money that advertisers are willing to bid for each click and
the number of competing websites for each word or phrase (this will help you know if
those sites are worth competing with for the number of searches out there).
You can thereafter decide which of these would be most profitable by determining which
have the least amount of competitions, so that you have better chances at making it to
the first or second page of search engine results.
Moreover it is also important for you to ensure the keywords or phrases chosen have
decent amount of monthly searches. A rough guide that you may use is that you should
target keywords or phrases that has at least 1K searches per day and less than 5K of
competing websites. Long tail keywords will help in terms of minimizing the number of
competing websites but the shortcoming would be that daily searches would also be
Thus you should generate keyword list and phrases pertaining to your niche market
carefully so as to optimize your website search engine ranking position.
If there are a number of topics that you have identified, select the one that you feel
would be easiest to start with and then, once that site is built and generating some
revenue, you can then rinse and repeat the same process to start your next marketing
campaign for another niche market via a new niche website.
There are 4 factors that you need to focus and be good at in order to become profitable
online business marketers. The factors are 1) develop the ability to identify profitable
niches, 2) provide website or blog with good content, 3)ability to drive traffic to your
site and build a targeted list & 4) choose the right affiliate products.
Niche website marketing can be very lucrative and rewarding experience. Opportunities
abound and the sky is the limit so to speak. Learn and be familiar with necessary
marketing skills, passion and persistence to accomplish your Internet business goals.