Posted on : 27-05-2012 | By : stargaterich | In : Internet_Marketing
Many novice Internet marketers are confuse between the term Google Adwords and Adsense. In a nutshell both of them got to with Internet advertising, owned and managed by Google. Google Adsense is an advertisement serving program that display ads that “relates or make sense” – particularly, that make sense based on relevant content, and assumptions about who might be interested in that content. This concept is also known as of Contextual Marketing.
Contextual Marketing is a strategy of aligning the ad serving with the context/nature of the website, much the same way similar items are grouped in a store. The “context” can be drill down much finer than website level, it can be page level, article level, and so on, so the ads always match the material they are appearing near, and thus, appeal to the interest of the reader/buyer at any given moment.
How Do You Make Money With Adsense
The better the ads are targeted, the more clicks you get, the more money you make. AdSense displays easy-to-read, text-based, relevant ads that don’t overshadow the content of your website or annoy visitors. Nothing gets simpler than that, it is one of the best avenue to generate some passive income from your blog and website.
Google AdWords Explained
Google AdWords are the small text ads that are displayed on the side of the search results in Google. It works on a model known as pay-per-click better known as PPC. When someone clicks on an AdWords ad, the advertiser of that ad has to pay Google a certain amount. It’s easy to track and fully automated. Adsense is really an offshoot of Google Adwords so to speak and they are not the same.
You make money as a publisher for displaying ads in the site of your choice whereas you pay Google as an Advertiser which in turn pay a certain commission to the publisher for clicks on the ads which are displayed on the publisher sites.
The position of the AdWords ads is based on the bidding amount of keywords of an ad. Obviously, the higher the bid, the higher the position the bid buys you. For instance, if the highest bid for the keywords keywords “blogging profit ” is 50 cents per click, you can get top position by bidding 60 cents. Then every time someone clicks on your ad, Google would charge you 60 cents, and you would retain the top position until someone else bids more for the same search word placement.
Which Is More Profitable – An Advertiser Or A Publisher
Both advertising programs can be quite profitable and it all depends on your level of expertise, experience, niche market and the type of products or services that you wish to promote in your site. As a publisher, Adsense is completely free thus the recommended choice for novice and beginners who wish to make some money from blogs and websites. You can generate a hefty passive revenue as a publisher if you target the right keywords that generate high cost per click.
On the other hand you need to spend some money to run AdWords campaigns thus it is not recommended for newbie. The main advantage to go with this method is that you can get your ads to appear at the top of the sponsor search result page if you select select and bid the right keywords.
On a personal note, I feel that getting paid for taking ads is a much more profitable strategy then paying for placing ads for most websites. Paid advert is more suitable for those who wish to promote product or build leads while taking ads is the better choice for generating automatic passive income.
The Key to AdSense Success
Google is one of the smartest company in the world. Give what the search engine wants and you should have no problem making good income from it. Content is king so to speak thus you should provide consistent quality content in the places where you put your ads.
Target keywords with high CPC (you can estimate the cost per click by using Google Keyword External Tool ) and build content around such phrase but don’t end up with keyword stuffing otherwise you might get penalized by Panda or Penguin updates! Follow the Google Webmaster Guideline!
Put your ads ‘above the fold’ so to speak, in other words place it at the top of the content page so that user do not have to scroll down to view it. One of the great thing about AdSense is that you can format the advert blocks so that it blends nicely with the content in terms of the font size, the color of the border, background and etc. Configure the ad to make it look less like an advertisement and studies have shown that this will result in more clicks.
You got nothing to lose by including AdSense in your blog or webpage. It is one of the easiest method to generate passive income. It is simple to use and manage. Displaying such ads on your webpage does not take much time and you don’t need much technical knowledge. Last but not least, the AdSense program will not slow your website loading and display.
(P.S. You will noticed that I put the ads at the bottom of the post instead of ‘above the fold’. There is a specific reason which I will disclosed in my next post so stay tune!)