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One Email Marketing Mistake That You Don’t Want To Make

Posted on : 11-01-2011 | By : stargaterich | In : Internet_Marketing

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I subscribed to tons of Internet marketing newsletters almost on the average once a week. Well, it’s not that I am greedy and hard up for some of the freebies that comes along with JV Giveaways (Joint Venture) ; as a matter of fact I rather selective when it comes to subscribe to opt in emails for those campaigns that are aligned to my niche business. Well, you can imagine the amount of promotional marketing emails that I received on daily basis as a result of all that I sign up for.

It is obvious that I can’t open and read through each and every one of those emails but what I have noticed were some common mistakes a lot of Internet Marketers make, either to the subject line, sender, recipient or the message format. You should pay attention to basic requirements on how your message is written and formatted before you send it out to your list.

The subject line or title is the most important part of the email that you need to pay attention to. After all, a recipient usually make up their mind from what they perceive through the subject line, usually in the first 10 seconds if it is worth their time to read the remaining content of the email.

A boring or misleading subject line will cause your email to end up in the junk folder and that’s the end of the whole email marketing campaign. Please check out my earlier post on email marketing misleading subject line.

Another serious mistake that you need to avoid is including dozens of recipient addresses in the To:Field. This is a big no no that you must avoid at all cost. Firstly you are telling the recipients (the whole bunch of them in the email list) that they are getting the same email sent out to dozens or even hundreds of other people. It is not personalized, which makes it less relevant and less likely to be clicked or read.

Secondly and more importantly, you are exposing your customer’s email addresses to other customers. That’s a serious violation of recipient privacy. Thus always remember to configure your email responder software to list only a single recipient’s name and email address in the To: line. It may seems trivial but the consequence of making the one mistake could be disastrous if your recipient file a report and complain about violation of privacy.

Make it a point to go through your email before you clicked the send button. Once you have done that, your email goes to the mail in box of the recipients and there is no way for you to recall back what you send out earlier. You don’t need to have a PhD to address some of these common mistakes highlighted. Bear in mind the consequences of these email marketing pitfalls which awaits you.

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