Posted on : 28-05-2011 | By : stargaterich | In : Internet_Marketing
Tags: backlink, search engine optimization, search engines, SEO, SERP
There are many ways and strategies to improve your website search engine page ranking. Search engine optimization, better known as SEO is almost a universal topic that you can’t move away from when it comes to page ranking. Those who tell you that you don’t have to bother about SEO as far as online business is concern is lying to their teeth!.
Forget about those black hat SEO techniques which many try to master and deploy. Google’s recent changes to a number of the search engine page ranking workout, criteria and undisclosed number of other algorithms has affected many websites search ranking positions. Some of these sites simply ‘disappear’ within overnight from Google’s organic search result page.
One criteria that remains critically important despite recent Google’s search algorithm change is that of pertaining to incoming links to your site (which is also known as backlinks ).
You can expect your site ranking to improve if there are links from relevant authoritative sites to yours. A site that has high PR (page ranking) with backlink to your site is a vote of confidence to the search engines that your site is worth indexing and that it should be rank high comparatively to the high PR sites that link to yours!.
Thus you should focus your efforts on building quality backlinks to your site. How do you get backlinks from high PR sites? Well the first thing that you need to do is publish quality contents in your site!. It is more likely for webmasters of high PR sites to link to yours if your site contains good content. Participating in relevant high PR forums and commenting on high PR blogs are also known to be quite effective to generate some quality incoming links juice.
Do some research on high PR sites similar to yours (in terms of business niche) and determine where their backlinks comes from. You can easily do that by using various free online SEO tools, one such is backlink analyzer tool. . Study your competitor’s site backlinks to determine the kind of link juice which helps with page ranking. With such information, you can either write to these backlink websites to request for link exchange or you can follow up and input contructive comments in their blogs, feedbacks and etc.
On a footnote I reckoned that there are some Internet Marketing gurus who use the products they sold to promote their own websites. For instance, I know of a guy (no pun intended) whom I will not reveal here but I am sure there are many others like him out there who embed their own links within the blogs created using their blogging theme/blogging software.
I studied and gathered the back-links of this particular guru website and I noticed that quite a number of the incoming links to his website comes from blogs that were created using the blogging theme and software created by that Internet Marketing Guru!. Such technique may seems to be unethical to some but otherwise it is indeed a smart way to gather extra backlinks, even from those that are not in the same niche.