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Online Press Releases Are A Great Way To Promote Your Business

Posted on : 08-07-2010 | By : Mark Walters | In : Internet_Marketing

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There are many ways to get backlinks juice to your website.  Article marketing, viral marketing, participating in forums, social media sites (such as Facebook, MSN Space, YouTube and social book marking sites such as StumbleUpon, Digg and etc) are some of the well known tested ways to get backlinks quickly. 


One method that most Internet Marketing newbie overlook is online press release. Online press release is great for those who creates their own product or service to market. When done correctly, online press release can bring a surge of backlinks to your website.  This method together with others such as paid traffic involving PPC (Pay Per Click) and free traffic involving article marketing & e-zine posting can significantly increase visitors to your website.

With online press releases, you can get both backlinks to, and exposure for, your website.Once you press release has been distributed, it will be published on many different websites and in many directories. You might get it published hundreds of times, depending on the niche and the popularity of the topic.

If one hundred websites publish the article, and ten people view each press release, that’s one thousand readers that you have just roped in, and it could very well end up being a whole lot more.

Now lets discuss backlinks. There is one backlink for each time you have a press release published on a specific website. These backlinks will lead back to your website, and search engines will see these backlinks, enabling you to get your own website ranked higher in Bing, Google, Yahoo, or any other search engine out there.

Therefore, for every 100 press releases that are published, you will receive 100 backlinks in kind – this is a very good way to build your website up in search engines, as long as people search for the keywords that you target specifically in the press release.

Since the advantages to this strategy are now clear, you might want to examine ways to get the job done. Writing a press release is the first step, which can be in the form of an article about something related to your niche.

There are people you can hire to write it for you to sound professional, or you can just do it on your own if you feel you can trust yourself to do it.  It is not difficult to do your own online press release. It takes time and some efforts to get to know the finer details on how to write great press release though.

There are usually rules and guidelines which you need to conform to , usuallyy in terms of the press release headlines, subheadlines, the body of which comprises the content and additional contact information.  When you are done with it , you can sign up and start to submit your press release to quite a number of free press release submission websites .

However, hiring out would be the best way to give it that higher quality that will get you the results you need. Press releases that are badly written will not help you, no matter how good your distribution service is.

When dealing with how to distribute a press release, you can also hire out to companies that will assist you in this process. You can find companies that will not charge you for this, but they will be limited in what they can do to help you, as well as where to publish it.

You really get what you pay for with this type of service, so it is recommended that you pick the service that will help you the most. They will spend about a week distributing your press release, after which you might see an improvement in your search engine rankings, not to mention your profits. For instance, PRWeb is a paid press release site that offers top notch service.

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