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Paid Search Engine Marketing-PPC

Posted on : 17-08-2010 | By : stargaterich | In : Internet_Marketing

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Okay, you sign up as affiliates for Amazon, Clickbank and other affiliate programs in the hope of getting as many sales commisions as possible. You set up nice websites with proper landing pages and then you thought money will start to roll in. After all, that’s what most of the Internet Gurus would have you believe that making online money is as easy as it can be.

You waited for days and perhaps even weeks and not a single successful sale. You wonder what had gone wrong. As matter of fact you shouldn’t be surprised at all. Why is that so? After all, over 98% of the Internet Marketers and online business entrepreneurs never make it through the 1st 2 years. Shocking isn’t it?

Setting up an e-commerce site is easy indeed. The capital start up cost to establish an online business is dirt-cheap. The hard part though is getting your site to being profitable in relation to the amount of time you invest into it. Online business and Internet marketing is not a get rich quick dream that many Internet Gurus would want you to believe.

The life line of all online business is traffic. Without traffic, your website or blog will just be that, an orphan site with no one noticing it, ever, period. No traffic equals to no visitor and no visitor means no sales and no sales equals to close shop. Traffic alone is not enough though. You need quality traffic, traffic that converts visitors into buyers of your product or service.

The million dollar question therefore is how do you get people to notice and thereafter visit your site? The answer couldn’t be simpler. Majority of people make use of the search engine to locate sites that are relevant to their keyword searches. Therefore you must get your website to rank as high as possible in SERP (search engine result page)

How do you improve and increase your website page ranking? There are two ways to divert traffic to your website as far as SERP is concern. The two methods are 1) Paid search engine marketing and 2) Organic search traffic.

When done correctly, paid search engine marketing can improve and increase traffic to your website very quickly, usually within days. For this post we will talk about paid search engine marketing. In the next subsequent post we will touch upon organic search traffic.

Paid Search Engine Marketing
Firstly, you can subscribe to paid search traffic such as PPC (Pay Per Click) through Goggle Adwords, Yahoo Search Marketing and MSN Ads Center.

PPC is also known as performance based form of advertising because you only need to pay when people click on your ads. You might end up with lots of clicks and no sales if you do not target your ads with the appropriate keywords that draw the right kind of traffic that converts to sales.

The main advantage with paid search traffic is that you can get your site rank highly by the search engines in the shortest possible time if you target the right keywords and outbid others in terms of CPC (cost per click). The main big draw back associated with this method is that you need to spend money before you even make your first sale.

The main disadvantage with paid search engine marketing is that you have to continuously monitor your search campaigns, fine-tune the keywords so as to improve the click through rate of your ads. Traffic to your website and thus your page ranking is affected the moment you stop the paid search traffic campaigns.

Furthermore, you don’t have to worry about backlinks because Goggle in particular no longer take backlinks into consideration when dealing with paid search traffic. You don’t need to put efforts and time into getting quality backlinks even though there is no harm to do so.

You may come across Internet Marketing promotions that boast about eighteen-year-old kids that earns well over 20K grand online by using certain IM strategy and techniques. What these Gurus failed to tell you honestly are the amount of money these people spend on PPC bidding on competitive keywords in order to achieve the high page ranking in SERP. Thus a 20K sales may actually translate to just couple of hundred of dollars net profit after you minus off the advertising cost!

Using PPC As List Building Strategy

List building is a great way to build your online business. The money is in the list. You may have heard this saying in the online marketing world. It is true. It means that the larger your subscriber list is the more money you will make.

The list is contact information you have from the visitors to your website. It is easier to sell to a repeated customer than to a stranger. Once you have someone on your list you can send helpful information to that person and once you have his or her trust you can start selling to him or her.

You can build a huge subscriber list quickly via PPC marketing if you can get your ads to show up for the keywords you are targeting. You can then drive traffic to your landing page through the ads and get the potential prospects and leads to sign up in exchange for free gifts such as e-books.

Using PPC To Increase AdSense Income
AdSense is the counterpart of AdWords. As an advertiser you pay Goggle via PPC AdWords to get your ads display in SERP whereas as a publisher, you get paid when someone click on the AdSense links embedded in your webpage or blog.

Three factors that determine your AdSense income are 1) the amount of traffic to your website or webpage and 2) the click through rate of your AdSense, 3) the cost per click of the keywords that the AdSense is targeting.

So long as the Goggle AdSense income generated is more than what you paid for Goggle AdWords PPC campaigns to drive traffic to your site, you should be fine. As a matter of fact there are some Gurus who are making huge AdSense income through this approach.

Apart from Goggle AdWords, you should also try to diversity paid search traffic to include Yahoo and Microsoft Bing search engines. No doubt Goggle still holds the lion share in terms of search volume, nevertheless there are still signficant searches conducted via Yahoo and Microsoft online marketing channels.

Please checkout Brad Callen’s Goggle AdWords Made Easy e-book. It is not difficult to maximize your returns from PPC Goggle AdWords. You need to continue to refine your keywords and do split testing to eliminate those none profitable campaigns (none optimize and none profitable keywords).

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