Posted on : 01-04-2012 | By : stargaterich | In : Internet_Marketing
Some of the best things in life are free, so the saying goes. Well not everything but if you are lucky enough you might just stumble upon some very good Internet marketing tools. KeywordCorral is a powerful market research software. It is not a shareware but a full fledged feature rich tool that you install on your computer.
You also get to download four video training modules on how to use the software. I have to say that the whole package could easily cost over a hundred bucks or so, but the owner, Jason Potash choose to give it away for free, yep you heard it right.
One thing to take note is that this program relies on imported data from Google Traffic Estimator but I guess this is no big deal because 1) the latter online service is free and 2) it takes you just a couple of minutes to extract and import the data to KeywordCorral.
Here are the download links for the software and the training materials
- KeywordCorral installation software
- The “Money” Keyword Research PDF & Video Training Modules
Keyword research is an important aspect of any online business strategy, in fact an ongoing task you cannot afford to overlook nor ignore. Majority of people use search engine such as Google to find information and locate site of interest. Unlike brick and mortar business that many relies based on word of mouth and recommendation , your Internet business is doom to fail if people cannot locate your site or are not aware of your website presence.
The more optimized your page content is in terms of using appropriate keyword phrases associated with your niche, the higher chance it is for you to get your page rank highly and this will improve or increase traffic to your website. Of course apart from keywords, there are many other ‘signals’ or factors which determine your overall page ranking.
Have you heard of the term buyer keywords? Basically these are the popular and profitable search phrases that most buyers entered into the search engine to locate information of products or services. These are the search terms and phrases which they are more likely to spend money on to address their problems, desires and needs.
Keyword analysis is not difficult but rather time consuming. You have to analyze a lot of data so as to figure out the best descriptive sentences to use for paid adverts such as Google Adwords or organic search traffic. One shortcut method to determine the best combinations of profitable search terms is to simply spy on the top competitors promoting similar products and niche markets .
There are many free online tools you can use to determine profitable low competition, high traffic long tail keywords for your marketing campaigns. Google Keyword external tool is one of such you have at your disposal. Make full use of it to analyze trends, demands, competitions, cost per clicks and etc.
Should You Invest In Commercial SEO & Market Research Software?
Since there are many free Internet marketing research tools, you may wonder if it make sense to purchase other such power based tools. When and why should you invest into such products and services when you can get other software with similar functionality for zero cost ?
There are two reasons namely 1) no dedicated technical support if you run into problems, 2)no guarantee software can or will be upgraded, 3) less customer user centric.
Take for instance Keyword Elite 2.0 software. It includes all the benefits and features of KeywordCorral. You don’t have to use any other tools besides it because all the keyword research, competition analysis, trend analysis, pay per click Adword analysis and etc are fully automated.
The good thing about online business is that there are so many free powerful marketing tools and information that you can readily used, all without spending a dime. As your business grows and you make some money, do invest in more powerful automated research software particularly Keyword Elite 2.0.