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How To Prevent Content Theft – Protect Your Digital Content

Posted on : 07-01-2012 | By : stargaterich | In : Internet_Marketing

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Digital content theft is rampant in the World Wide Web.  Even well established Internet marketing Gurus are using it sporadically spice up some of their websites.  Google hates plagiarism but that will not stop people from going around ‘stealing’ content from others, legally so to speak.

Google can’t take action if  there is no clear violation on any of their terms and conditions as advertiser or publisher using their marketing network , for instance Google Adsense or Adwords.  People are getting smarter, they know apart from Mighty Google there are many other source  of revenue so they are are not afraid of duplicate content. There are many affiliate products or services which you can promote without having to worry about duplicate content.

Moreover, search engines such as Bing, Yahoo or even the mighty Chinese Baidu  are not known to  penalize sites with duplicate contents.  I have done some basic research and much to my surprise some sites that spin off syndicated contents (articles that are rewritten to avoid duplicate content detection) ranks higher than the source and originator website. Sounds crazy isn’t it?

The problem is further compounded by the fact that most sites support RSS  or Atom feed. Essentially you are pushing your content to those who subscribe to your feeds and some will use autoblogging system to extract the content and publish it on their sites but leaving out the link to the source of the information. (your website page link)

There is a bill that’s been introduced by the US government to stop online piracy act, better known as SOPA.  There is controversy surrounding this law but I guess it’s another topic for discussion.  Here is some information on how SOPA bill might affect you if it is passed by the Senate and takes effect.

RSS Footer WordPress Plug-in
Anyway, there are some tips that you can use to discourage others from grabbing your painstakingly manually crafted contents.  The first one is by installing a WordPress plug-in called RSS Footer. There are many other similar plug-ins for instance RSS Add Footer.

Configure it to add your website address to either the beginning or the end of the article feeds. Your feed contents will include the link back to your blog so if people post your feeds to their sites they will need to work harder to develop scripts to filter off the link included in your feeds. It is possible to do that but its cumbersome so not many will not bother with it.

Disable Right Click Mouse Function
This is a more of a techie geek stuffs to prevent copy and paste habit. You will need to install some scripts or perhaps even modify your blogging software to disable the right mouse click function.  I don’t quite like this approach because it can be quite annoying for some who wish to copy selected text from your articles such as links just for reference only.

Again you are in luck if you use WordPress platform for blogging. There are many free plug-ins that you can try out to prevent copy and paste functions.  Here is one such, do check out WpCopyProtect. It might not work for newer WordPress versions but you may give it a try though.

In summary, there are many ways that you can go about to discourage plagiarism. None of the methods suggested are fool proof but I guess something is better than nothing. The goal of these stop gap measures are not to eradicate digital content theft (there is no way you can prevent it) but rather to make it more difficult for them to do so.

Protect one of your biggest investment, the time and effort you put into writing great unique contents for readership. Don’t let other ride on your hard work and infringe on your digital copyright materials. Do check out my previous post on tips  to combat online piracy.







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