Posted on : 05-05-2011 | By : stargaterich | In : Internet_Marketing, Tools
The number one reason why most people never succeed with Internet Marketing or any online business for that matter is because of the lack of publicity and awareness of the whereabouts of their websites or marketing blogs. Hundreds of new websites pop up daily and the numbers are growing. If you are unable to attract any traffic to your website then chances are that you won’t be able to make sales. No sales means means no business and no profit.
Of course there are many other contributing factors that impact the success of your online business however regardless of what niche business you are into, traffic is still one of the most important criteria that you need to focus for both short as well as long term business sustainability. Search engine optimization, better known as SEO is an important aspect of traffic generation and sustaining which you should pay attention to.
In a nutshell SEO is all about optimizing your website such that it is search engine friendly and it rank as high as possible in the search engine ranking position (SERP). Majority of visitors relies on search engines to navigate to sites of interest. There are two types of SEO approach that you need to work on namely on page and off page optimization. On page SEO is easy and straightforward to implement.
Off page SEO is more complicated and involves a lot of more efforts. Notably off page SEO involves selection of appropriate keywords and keyword phrases that are popular and more likely to be as search terms by users.
The number of competing websites for any keywords and the number of of searches per month are two key parameters that you need to study carefully as part of the off page SEO. There are many free keyword research tools you can use to expedite and facilitate such work.
One of the best SEO tool that I have purchased and used with great satisfaction is Traffic Travis. The free version of this software packs quite a punch so to speak. The premium version allows you to save search results as well as no limitation on the number of keywords to search.
Not many SEO software come close in terms of offering powerful and important features such as keyword research, search engine tools, PPC analysis, page analysis, SEO analysis and host of other features. You have nothing to lose by using the free software. Just go ahead and download this great SEO software and use it to improve your website SEO. I am sure you will be delighted and I think you will soon find that it is worth every penny to upgrade to premium version.