Posted on : 24-01-2011 | By : stargaterich | In : Internet_Marketing
Social networking sites such as Facebook, Twitter and YouTube boast millions of users and the numbers are increasing by the days. It is truly amazing that most of these social web 2.0 services are barely less than 10 years old and todate has become the favorite means of communication media for a lot of people , both on a personal as well as on a business level. Social media marketing has huge potential and influence on the trend and direction of future online marketing strategies.
It is so easy to network and keep in touch with both new and existing customers via Facebook and Twitter for instance. We have entered a new era in marketing whereby it is all about two way relationship, between the seller and the buyer, between the vendor and the customer. You can establish your presence online business very quickly and update your customers on new product launches, reviews, and etc.
Facebook is in the process of integrating more applications such as blog and email features. Some people think that the days of traditional email marketing are over. Is that truly the case? Should you ditch the good old style of reaching out to your prospects and customers for something that is more in line with current trend such as Twitter or Facebook?
Do think twice before you make up your mind to discard and forgo all your email marketing campaigns. You need to remember that majority of the people use social networking sites to chat and communicate with friends, peers and loved ones. In other words, over 90% of people use Facebook to socialize and not to seek business opportunities nor to look for solutions to problems.
Even though more and more advertising budgets are being invested for social media marketing, research indicates that sales pitch via SMM (social media marketing) is still not as effective compare to the email marketing. Why is that so?
There is one undeniable fact that email marketing is effective because when done in right way, it gets undivided attention from the recipient. It is effective because there is no distraction as compare to that of SMM. Our focus of attention is short lived.
Facebook is primarily a social network site and there are so many widgets and other cool stuffs that easily distract the reader from taking the required call of action. Unlike SMM, an email is more personal in nature and a one to one correspondence between you and the recipient.
This is one of the reason why online forum is still very popular because people may wish to remain anonymous when asking sensitive questions which they deem embarrassing. Facebook lacks the privacy structure as friends that is in your list may get to wind up knowing the questions you asks and who you correspond with.
By no means am I implying that Social Media Marketing is less important or less effective compare to email marketing. Each has it own merits. You should combine and leverage on the key benefits of both techniques to improve your online sales. Just ensure you don’t make the big mistake of discarding your existing email marketing plans.