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Successful Blogging – Blog Content Versus Blog Marketing

Posted on : 20-07-2011 | By : stargaterich | In : Internet_Marketing

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You may wonder why your blog is not generating profit despite all the massive efforts and the time you put into posting regular fresh quality content. On the other hand, there are some blogs which don’t seems to have as many regular quality fresh posting as that compare to yours but yet they are making tons of money.

As the saying goes, content is king and no doubt it is very important for you to maintain a good quality blog with fresh contents. What you have not been told though is that content is only part of the equation as far as successful blogging formula is concern. What is more important is that you need to market your website or blog to world to see so that they are aware of your presence.


It’s sad but true, a blog with less content might still be more profitable compare to a blog or website stuffed with good articles and postings. Many bloggers made the mistake of making the assumption that so long as they focus on producing quality contents, they will make money (through whatever means such as Google Adsense, affiliate programs and etc).

Here’s the kicker!. Smart Internet marketers outsource content creation to others while they focus on more important things such as marketing strategy!. Why do successful bloggers and Internet marketers focus on marketing instead of content creation? You might have guess it!. It’s because successful marketing is where the money is.

Think about this for a minute. Do you know why big cosmetic product companies for instance Japan cosmetic product by the name of ‘SKII’ allocate and splurge huge marketing budget for its product advertisements on television air and magazine ads ? The answer is simple, marketing is key and critical to the successful launch of any products. A well marketed product can lead to bigger sales compare to a great product with poor marketing campaigns.

Another way to look at it is this. There are many well known cosmetic brands apart from Japan SKII such as Lancome which is known for it’s innovative quality and effective range of skin care products but yet it is not necessary always true that Lancome will generate more profits compare to SKII for the fact the latter has very strong marketing strategy.

In summary, do not overlook other important aspect of blogging strategies particularly with regards to marketing. A good crafted sales copy letter is equally important if not more so than the blog posting and content. A good marketing campaign can turn what is seemingly an average quality product or service into successful sales.

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