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Deceptive Email Subject Lines – Bad Marketing At Its Worst

Posted on : 03-03-2012 | By : stargaterich | In : Internet_Marketing

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Recently I received couple of irritating emails with the following subject line ‘XXX posted a link on your Facebook wall’ where XXX could be any Tom, Dick or Harry nick name. Naturally when you scan through your mail inbox, such header line will catch your attention and raise your curiosity. Chances are that you will open and read it if you have a Facebook account.

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Misleading Blog Post Title – Why Am I Giving Away My Free Product

Posted on : 14-01-2012 | By : stargaterich | In : Internet_Marketing

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Did you know that customer retention of 5% translate to something from 30% to 80% improvement in business profits? On the same token, it is said that it takes eight times as hard to convince a new prospect to buy your products versus a repeated customer.

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6 Email Marketing Mistakes That You Need To Avoid

Posted on : 09-01-2011 | By : stargaterich | In : Internet_Marketing

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Email marketing is a proven effective channel for branding your business but there are many wrong techniques and pitfalls which can impact and bring harm to your campaigns.
Here are the list of mistakes that you need to avoid:

Over-hype Sales Pitch
Pushy sales copy, like “BUY NOW!!!!” or “LIMITED TIME OFFER or even over hyped claims like earning 10K in one day will devalue the quality of your email! You don’t want you email promotions to be seem as SPAM and junks by potential clients and subscribers. All it takes is one over hyped marketing email to tarnish your image as a value added honest online business owner or Internet Marketeer.

People May Forget Who You Are
People tend to forget newsletters they signed up for after awhile in particular if you have not been actively sending out regular newsletter to your subscribers or they have not buy anything from you. Always be reminded to include your business name, your contact email address, link to your business homepage and the mission statement of your business as well as a reminder statement as to since when the reader has subscribed to your email newsletter.

No Call To Action
A common mistake that will surely impact your campaign is no clear follow up action as to what you want the subscriber or email client to do at after they have finish reading the content. You need to provide a clear call to action by including a link to appropriate web page.

Ineffective Follow Up Link
It is important to take note that another pitfall that many people get into is providing a link to their main business web site home page instead of a landing page that is relevant to the email marketing campaign which they are promoting.
You don’t want your email clients to become confuse and expect them to have the patience to navigate to the landing page pertaining to the product that you are promoting via your email campaign.

Writing subject lines in All CAPS
Email subject lines in big capitals is not only unpleasant to the eyes moreover it will trigger the email SPAM filter. Furthermore, it is simply not appropriate to capitalize every single word as it will dilute the message you are trying to communicate with the recipients.

Excessive use of exclamation and other inappropriate characters
Avoid the urge and inclination to include unnecessary exclamation and other inappropriate characters such as smiley characters because it makes your email less professional.
Some people may argue that exclamation and emotion characters helps to make it more personal and resonate with recipients. Conversely, excessive use of such characters may cause recipients to over look the significance of the business message that you wants to communicate as people read between the lines and sees it as less business and more entertaining instead.

Conclusion
There are many more email marketing mistakes that you need to avoid apart from those that are highlighted as per above. Do check out the previous post on avoiding using irrelevant subject lines in email.
Email marketing is still very much a proven effective marketing strategy to reach out to new potential clients and prospects. As the saying goes, the money is in the list thus do no not waste all those efforts of yours by avoiding those mistakes described.

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Email Marketing Mistakes To Avoid – Misleading Title Or Subject Line

Posted on : 07-01-2011 | By : stargaterich | In : Internet_Marketing

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One of the most common email marketing mistake that many Internet marketers make (and don’t be surprise that even the big Gurus are doing it ) is sending marketing emails with the title or subject line ‘ Your Clickbank cheque is ready for collection’. Well, the email title or header certainly looks interesting and eye catchy but you know what? When you open and read the email you realize it contains nothing more than sales pitch in that if you buy so and so product you will surely make money from Clickbank.!

Another form of marketing email that is very annoying and inethical are those that comes along the line notably with the title such as ‘your email has been confirmed’. Well, it seems to work initially in the sense that people will open the email out of curiosity since they don’t recall opt in to such email but when they open and read the email it contains nothing but sales pitch!.

You don’t need to resort using such blatant and misleading email marketing technique in the hope that it will help to increase your marketing email open rate. No doubt email title is very important however you don’t need to go to the extend of using misleading subject line. On the contrary, such irresponsible method will more likely backfire on you. It does not pay to do so because people will remember you for sending such annoying emails and may even report you for spamming.


Email marketing mistake involving the use of misleading title or subject line can cost you a lot more than you think. After all, bad news spreads like wildfire so to speak. You can do 9 great things and just one mistake and you know what? People will tend to remember you for that one particular mistake which you make instead of the 9 good things that you have accomplished. Yes, email marketing is a very powerful, time-tested marketing strategy to increase your sales but you must not abuse it by trying to trick readers to open the email with false email titles and other inethical means.

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