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How Search Engines Work

Posted on : 16-03-2010 | By : Graham McKenzie | In : Internet_Marketing

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Sometimes referred to as ‘spiders’ or crawlers, automated search engine robots seek out web pages for the user. Just how do they accomplish this and is this of importance? What is the real purpose of these robots?

Robots actually have the same basic functionality that earlier browsers had. Just like these early browsers, search engine robots do not have the ability to do certain things. Robots cannot get past password protected areas. They do not understand frames, Flash movies, nor Images or JavaScript.

Even if you use a robot, you have to click the buttons on your website. They can cease to function while using JavaScript navigation or when indexing a dynamically generated URL. A search engine robot retrieves data and finds information and links on the web.

The robot makes a list of the web pages in the system at the ‘submit a URL page, then searches for these web pages in order from the list the next time it goes on the web. Sometimes a robot will find your page whether you have submitted it or not because other site links may lead the robot to your site. Building your link popularity and getting links from other topical sites back to your site is important.

The first thing a robot does when it arrives is to check for a robots.txt file. This file tells the robots which sites are off-limits. Usually these are files that should be of no concern because they are binaries or other files that are not needed by the robot.

Links are collected from every page that is visited. These links are used in following those links to other pages. The robot gets around on the World Wide Web by following links from one place to another.

When the robots return, the information they gathered is assimilated into the search engine’s database. Through a complex algorithm, this data is interpreted and web sites are ranked according to how relevant they are to various topics that would be searched for. Some of the bots are quite easy to notice – Google’s is the appropriately-named Googlebot, where Inktomi utilizes a more ambiguous bot named Slurp. Others may be difficult to identify at all.

There may be robots that you do not want to visit your website such as aggressive bandwidth grabbing robots and others. The ability to identify individual robots and the number of their visits is useful. Information on the undesirable robots is helpful also.

IP names and addresses of search engine robots are listed at the end of this article in a resources section. These robots read the pages on your website by visiting your page and looking at the text that is visible on the page, and then looks at the source code tags such as title tags, meta tags and others.

They look at the hyperlinks on your page. From these links, the search engine robot can determine what your page is about. Each search engine has its own algorithm to determine what is important. Information is indexed and delivered to the search engine’s database according to how the robot has been set up through the search engine.

If you’re interested in seeing which pages the spiders have visited on your website, you can check your server logs or the results from your log statistics. From this information you’ll know which spiders have visited, where they went, when they came, and which pages they crawl most often.

Some are easy to identify, such as Google’s ‘Googlebot,’ while others are harder: ‘Slurp’ from Inktomi, for example. In addition to identifying which spiders visit, you can also find if any spiders are draining your bandwidth so that you can block them from your site. The internet has plenty of information on identifying these bad bots.

There are also certain things can prevent good spiders from crawling your site, such as the site being down or huge amounts of traffic. This can prevent your site from being re-indexed, though most spiders will eventually come by again to try re-accessing the page.

Justin Harrison is an internationally recognised Internet Marketing expert who provides world class SEO Services to website owners. For more information visit: http://www.seorankings.co.za

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Making Money with Articles: Niche Websites

Posted on : 21-02-2010 | By : stargaterich | In : Internet_Marketing

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One of the most important tasks you must do before you proceed to setup your online
business is that of finding a niche subject that is in good demand and profitable. You
need to underpin the niche subject as the theme or main topic for your website or blog.

Choosing a good niche market that commensurate with your interest,expertise and of good
demand will greatly contribute to the success of your online business by generating
income off of your articles posted in the website or blog.

The niche market that you have chosen will provide you with the foundation of which to
proceed to build your online business. You should target audience of interest with a
bunch of keywords that they are most likely to be searching pertaining to your niche
topic.

Choosing the right keywords for your article is critical to the success of your online
business. By and large visitors usually arrive at your website via the help of search
engines. People usually type the keyword or phrase into the search engine to find answers
or solutions to their problems, wants and needs.

An optimized website with good keywords can certainly help to have your website displayed
at the top of the search engine page ranking position. This in turn helps to increase
organic search traffic and back link juice to your website.

Take each one of these keywords that you have identified and use it as the basis for one
article on each page of your website. By doing so, even though you are targeting one
specific subject, you will be able to raise the interest of wide variety of visitors to
your website in that one particular niche subject.

Visitors may also find other pages that are of relevant and interest to them. This will
attract and increase the chances of them returning to your site to learn new information
about the niche subject.

Choosing suitable keywords can be a time consuming task. At the basic level, you can make
use Google free keyword related tools to workout the popularity of the keywords, the
number of searches and the amount of competitions.

You can make use of Google Adwords Keyword tool namely KeywordToolExternal at
https://adwords.google.com/select/KeywordToolExternal to gather,analyze and determine the
keywords that will improve your website search engine ranking position (SERP).

The recommended way to find keywords for your niche subject is to use a keyword software
program to automate and expedite keyword analysis. Simply type in the word that is the
subject of your niche and the software will usually able to quickly generate a list of
keywords or phrases that contain your niche and will also show you approximately how many
people search for each word or phrase.

Some of software keyword programs are able to provide very quickly important information
such as the the amount of money that advertisers are willing to bid for each click and
the number of competing websites for each word or phrase (this will help you know if
those sites are worth competing with for the number of searches out there).

You can thereafter decide which of these would be most profitable by determining which
have the least amount of competitions, so that you have better chances at making it to
the first or second page of search engine results.

Moreover it is also important for you to ensure the keywords or phrases chosen have
decent amount of monthly searches. A rough guide that you may use is that you should
target keywords or phrases that has at least 1K searches per day and less than 5K of
competing websites. Long tail keywords will help in terms of minimizing the number of
competing websites but the shortcoming would be that daily searches would also be
impacted.

Thus you should generate keyword list and phrases pertaining to your niche market
carefully so as to optimize your website search engine ranking position.

If there are a number of topics that you have identified, select the one that you feel
would be easiest to start with and then, once that site is built and generating some
revenue, you can then rinse and repeat the same process to start your next marketing
campaign for another niche market via a new niche website.

There are 4 factors that you need to focus and be good at in order to become profitable
online business marketers. The factors are 1) develop the ability to identify profitable
niches, 2) provide website or blog with good content, 3)ability to drive traffic to your
site and build a targeted list & 4) choose the right affiliate products.

Niche website marketing can be very lucrative and rewarding experience. Opportunities
abound and the sky is the limit so to speak. Learn and be familiar with necessary
marketing skills, passion and persistence to accomplish your Internet business goals.

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Where Should You Put Your WordPress Blog

Posted on : 04-02-2010 | By : David Anttony | In : Internet_Marketing

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WordPress is one of the world’s major and most widely used blogging software package. When it comes to SEO it is one of the hottest programs that you can use. One of the questions that many people ask is where should they put their WordPress blog. Should they install their WordPress blog at the home URL or should they create a separate sub domain or sub folder?

Tip: Make sure the blog is on YOUR site

So often we are asked about adding a blog on another website such as Blogger or WordPress.com which provides free blog hosting and has a high PR rank.

If you are doing blogging for SEO purposes compared to obtaining traffic purposes, then you can ONLY locate your blog in one place and one place only – On your site!

Do not even think about using a sub-web such as http://www.blog.mygreatsite.com. Why would you use a sub web anyhow unless if you want a cool blog URL.


Sub webs are part of your internet site but they are unclear from an SEO position. If you want to have the blog content 100% linked with your website then make sure it is off a sub folder and NOT a sub web for example : http://www.myhappysite.com/blog.

Placing your blog on a sub web will not give you the same SEO advantage as having them as a sub-folder on your website. Sub webs may be treated different by different search engines – the result outcome will be unclear.

If your blog is currently on WordPress.com or Blogger.com then consider quickly to relocate it and it’s contents to your physical website. Shifting a WordPress.com hosted site to your own WordPress site hosted by you is uncomplicated – do a database backup and then set up WordPress on your web site and then restore the contents. Moving a Blogger site to a WordPress site is not as easy. If you need to learn how to do this then just Google – “moving a blogger blog to wordpress” and you will get some great hints on how to do this.

If you have some existing rankings for keywords on Google and Yahoo then you do need to be warned – adding a lot of new content may affect your ranking negatively at first.

Your blog ranking may be affected if you add a large blog. Adding a blast of new content ‘dilutes’ your current site content if the new content is NOT Search Engine Optimization optimized for the keywords that you want to rank for. Search Engine Optimize the content before making it live to avoid this dilution effect. Taking the time to do this BEFORE you add it to your site will make a big difference to your existing ranking position.

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