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How To Improve Search Engines Ranking

Posted on : 11-05-2011 | By : stargaterich | In : Internet_Marketing

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The question that is on most webmaster’s mind is how to get their website or web page rank as high as possible by major search engines such as Google, Bing or Yahoo. The higher your page ranking the more traffic and visitors and the more opportunities it is for you to build a responsive customer list and customer base that will translate to repeated buyers of your products and services.

You may have heard the phrase ‘content is king’. Well, it is certainly true in every sense particularly when you deal with online business. People visit websites to get information. One way to attract repeated visitors to your website is via providing fresh quality content, notably information that is interesting and which address readers problems and needs.

It is important to note that content is only part of the equation as far as traffic is concern. There are hundreds if not thousands of new websites created daily. How do you expect visitors to know the existence of your website amidst thousands of websites offering similar products and services? You can have the best content in your site but if no one knows the whereabouts of your site then even the greatest content you have will not make you any money.

If you want to get your website notice by as many people than you need a holistic approach involving different strategies to boost your search engine ranking position (SERP). How do you compete with other websites for visitors attention and how do you publicize it so that people know of your site’s URL (Uniform Resource Locator)


Well, one thing for sure, you can certainly pay advertising companies specializing in traffic generation to promote your business website. It cause money to do so and not everyone can afford it though. Internet business is level playing field as far as you, I or big corporations are concern. Why? Well, you can beat the big guys at their own games so to speak if you know the strategy, the science and the arts behind page ranking.

Most people make use search engines to locate website of interest. Search engines rely on keywords and keyword phrase that the user type into the search engine. Certain keywords are use more frequently than others. You need to identify popular keywords targeting to your specific online business niche and focus your website content around those profitable keywords.

A lot of people equates SEO (Search Engine Optimization) with keyword research. It is not exactly identical in the sense that SEO and keyword research are closely interdependent but they are not exactly the same. SEO involves activities to optimize your web pages so that it becomes ‘search engine friendly’. Keyword research and analysis on the other hand involves choosing search terms that are more likely to be entered into the search engines by people when they conduct searches.

Keyword research is an important aspect of online business which you cannot overlook. The title of your content should include keywords that are not too generic (too broad base ) as well as not too specific. For instance, an article with the title ‘ Dog Ramp’ is not as targeted as ‘Dog Ramp For Old Pomeranian’. The number of competing sites with with search pharse ‘Dog Ramp’ is a lot more compare to the latter which has the qualifier ‘Old Pomeranian’. The latter search phrase is also known as long tail keywords.

Long tail keywords helps you to attract more targeted traffic to your website. In that sense, it helps you to build a prospect list that is more responsive to your products and services. Comparatively speaking, a small customer list of say 10 buyers is more important than a huge untargeted customer base of say 100 people who are just looking for freebies.

You need to ensure your website is optimized with so called ‘money’ keywords, popular keywords that has reasonable daily amount of searches and reasonable amount of competition. Keyword research is an ongoing process that you need to constantly update and refine because search terms that are popular today may not be so in the future.

Attached is a free document on how to get your website rank highly by Google using step by step instructions. If you follow instructions described in it, you will be a cut above the rest in terms of your website page ranking. Don’t just read and do nothing. Take action and see the results.

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SEO Software – Traffic Travis

Posted on : 05-05-2011 | By : stargaterich | In : Internet_Marketing, Tools

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traffictravis

The number one reason why most people never succeed with Internet Marketing or any online business for that matter is because of the lack of publicity and awareness of the whereabouts of their websites or marketing blogs. Hundreds of new websites pop up daily and the numbers are growing. If you are unable to attract any traffic to your website then chances are that you won’t be able to make sales. No sales means means no business and no profit.
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Of course there are many other contributing factors that impact the success of your online business however regardless of what niche business you are into, traffic is still one of the most important criteria that you need to focus for both short as well as long term business sustainability. Search engine optimization, better known as SEO is an important aspect of traffic generation and sustaining which you should pay attention to.

In a nutshell SEO is all about optimizing your website such that it is search engine friendly and it rank as high as possible in the search engine ranking position (SERP). Majority of visitors relies on search engines to navigate to sites of interest. There are two types of SEO approach that you need to work on namely on page and off page optimization. On page SEO is easy and straightforward to implement.

Off page SEO is more complicated and involves a lot of more efforts. Notably off page SEO involves selection of appropriate keywords and keyword phrases that are popular and more likely to be as search terms by users.

The number of competing websites for any keywords and the number of of searches per month are two key parameters that you need to study carefully as part of the off page SEO. There are many free keyword research tools you can use to expedite and facilitate such work.

One of the best SEO tool that I have purchased and used with great satisfaction is Traffic Travis. The free version of this software packs quite a punch so to speak. The premium version allows you to save search results as well as no limitation on the number of keywords to search.

Not many SEO software come close in terms of offering powerful and important features such as keyword research, search engine tools, PPC analysis, page analysis, SEO analysis and host of other features. You have nothing to lose by using the free software. Just go ahead and download this great SEO software and use it to improve your website SEO. I am sure you will be delighted and I think you will soon find that it is worth every penny to upgrade to premium version.

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Organic SEO Tips

Posted on : 26-08-2010 | By : stargaterich | In : Internet_Marketing

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Why is it that over 98% of the Internet marketers and E-commerce fails to take off within the 1st 2 years in business? One of the major factors is lack of traffic (or worst still not a single visitor to your website or blog).

Hundreds if not thousands of new websites and blogs are created and published daily. The Internet is no longer an environment whereby any hobby of yours can easily be converted into instant money pumping cash machine. If there is such a product or service (no doubt there are plenty of Internet ‘Gurus’ that preys on hopeful newbies) you know where I am coming from; it’s a bunch of BS.


To establish any profitable online business in the Internet or to proceed with any e-commerce it is essential that you focus on website promotion so as to achieve better ranking for your sites on the search engine result pages.

If you drive a car you probably don’t need to understand the gritty details of how the car engine works. You do however need to know some basic stuffs such as how to check the the break oil, how to jump start the car battery or how to change the car tire just in case you run into emergency situation.

Likewise if you are a newbie to e-commerce, online business or Internet marketing, it is imperative that you understand the importance and fundamental of search engine optimization in relation to organic search traffic.

No doubt you can start to make money online without having to understand what organic search and SEO is all about (that is provided you follow a proven system ) however you stand to gain more in the long term if you acquire fundamental knowledge of website optimization.

Getting your web site display in the first page of the search engine result pages will help to generate visibility and public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential buyers of your services and products.

Sponsored Links Versus Organic Search Traffic

Sponsored Links Versus Organic Search Traffic

As shown above, the Goggle search for the keyword phrase “airline ticket” return the list of links associated with it. The organic search list is usually located on the column of the left side (indicated by the red bounded boundary) while the sponsored links (pay search traffic through Goggle AdWords) are located on the top and right side columns (indicated by the green bounded boundaries).

What is organic search? It can be described as the list of relevant web page links (URLs) return by the search engine through the mechanism of indexing of pages based upon keyword relevancy and content.The term SEO (Search Engine Optimization ) is always associated with organic search traffic.

SEO is a marketing technique that emphasize on increasing the number of hits to a specific website through search engines. SEO optimization involve utilizing tools and methods in making your site top ranking in the results of search engines.

The concept of search engine optimization is not as simple as it seems to be. In fact there are a number of things that are to be followed for having the search engine optimization done for a website.

Search engines are the largest source of web traffic and it will continue to be so in the years ahead. In this respect the SEO becomes the most crucial factor for any website and the fact is that this is the best means to get a website within the top ten ranking on the search engine result pages.

Organic search is also known as “natural search” or “free traffic” as it is supposed to be not influenced by commercial payments or bids and you don’t need to pay for services to get your page rank high in the SERP. Organic SEO gear towards making your website more popular through the use of targeted text which relates to what people are searching for.

This is in direct contrast to paid search traffic or sponsored links whereby the search result page ranking is based on keyword bidding to appear at the top such as those on using PPC Goggle AdWords. Paid advertising such PPC (pay per click), ezine ads and many others are quick way to get high page ranking.

So why should you bother with organic SEO instead since you can get instant traffic with paid search ads? Yes, you can get hordes of massive traffic directed to your website through paid ads, the problem though is that at any point of time other competing advertisers can easily outbid you for the same keywords. You have to constantly monitor your ads, do split testing and refine the keywords to improve click through rate (CTR) with paid search traffics.

If you are inexperienced and just getting started with online business my advice would be don’t spend money unnecessary on PPC and other paid search traffics. CPC (Cost per click) for popular keywords are getting increasing expensive and unless you have the necessary budget and you know what you are doing, otherwise be very careful with your budget on PPC.

So what are the organic search traffic steps you need to take to get your website rank as high as possible by the search engines? In a nutshell, page ranking = On page factors +
Off page factors.

Organic SEO

Organic SEO

Goggle computes page ranking based on several dozens of metrics such as the age of the domain, keywords, content, backlinks, off site and on site page factors. No one knows for sure what all the exact metrics are and neither do anyone knows the contribution of each metric and the ranking algorithm to page ranking. (with the exception of Goggle engineers of course!)

Goggle is known to review SEO algorithm from time to time. For instance, it was reported couple of months back that the loading time of the web page will be a new factor that determines page ranking. Some of the old metrics are removed and new ones added. SEO strategy is pretty much an art as much as it is science.

The key to getting good page ranking via organic SEO is 1) identifying key metrics, 2) identify the factors that impact the key metrics and 3) developing the means and strategy to improve your site ranking in the search engines.

What we do know is that there are 3 important key metrics which you need to optimize to improve your site page ranking. These are 1) content 2) keywords and 3) backlink.

Content
You may have heard the saying that content is king. It is absolutely true and will continue to remain so regardless of changes to SEO algorithm. The main purpose of any website is to provide information that entertains or helps address people’s wants and needs. Always remember that the primary objective of Goggle is to provide quality and relevant information to search engine users.

As such content is very important. Your site will go nowhere without high quality, reliable content that is both relevant and useful to visitors. Good content will help to increase the number of incoming links (backlinks) as people book mark and link to your web page.

You should also take note that search engines do not reward sites that publish duplicate contents. Your site will not get penalized for duplicate contents but will not get any benefits in terms of page ranking either. Therefore as far as possible try to post unique articles on your website.

You can outsource content creation to others if you do not have the time or you are not good at it. You can make use of PLR (private label rights) materials and rewrite it to suit your web site niche topics. You can also make use of article spinning software to expedite rewriting of articles.

There are exception to the rules though in the sense that if people like the content in your web page even though it is a syndicated article from elsewhere and they link to your web page you will still get the benefit of incoming link juice that will work towards improving your web page ranking.

Keywords
Search Engine is just a piece of software that comprises of what is known as spiders, crawlers or bots. Search engine send these bots/spiders/crawlers to scan web pages for keywords and other metrics so as to build up dictionaries of relevant links (URLs) . The information gathered and farmed in search engine cloud could then be used to expedite the returns of search engine result page that best match the phrase or topic that a user is searching for.

Search engine crawler use keywords that appears in the title, meta and other relevant tags as well as the content of web pages as index to the dictionaries/database. Some keywords are highly popular and is found in thousands perhaps millions of web pages. Goggle rewards website/web pages that has relevant keywords in the relevant tags that best match the phrase that users are searching for by ranking it higher in the search engine result page.

Search engine do not in fact actually understand the content of any web page since it is just a piece of software program. Much of the web page content analysis is influence by the on page factors.

Keywords in the various HTML tags such as the title, meta and other factors such as the keyword densities, domain name, age of domain, navigation layout of the website (site map), internal page links and many other on page metrics are used to compute the page ranking.

Now and then you might come across some black hat SEO techniques such as keyword stuffing and even special software bot that generates two sets of web page, one for human and the other one for the search engine only. No doubt such techniques can increase your on page ranking nevertheless it is definitely a short lived technique which search engine will catch up with sooner or later and lands you in deep trouble (your site might get blacklisted or ban).

You should spend time to do keyword research for each and every Internet marketing campaign of yours. Some keywords are extremely competitive and you will have tough time to compete if the number of competing pages is high ( greater than 100K hits) . If possible try to include long tail keywords. Keyword research is worth every effort and you should invest in keyword research tools if necessary.

One of the keyword research tools that I strongly recommend is Brad Callen’s Keyword Elite 2. It is truly an astounding software that provides immense power into your hand. This software simplifies and expedite keyword research and automate other time consuming tasks such as competition strength analysis , Adword and Adsense site search and analysis and many more. This keyword research tool is one of my best investment to date.

Backlink
Goggle increase its ability to analyze and determine the popularity and quality of the web page content by considering the number of backlink/incoming links .The more backlinks you have, the more love you get from Google and other search engines.

Backlinks are the only proven way to get and keep high search engine results. Search engines such as Goggle in particular consider backlinks one of the most important metric that determines the quality score of your page ranking. Aim to get as many incoming links as possible from authoritative and high page ranking websites.

As illustrated (pink boxes), there are many ways to increase backlinks to your site. You can participate in forums, article marketing, commenting on blogs, sign up and promote your website via social book mark sites and social media web 2.0 networking sites such as Squidoo, Hubpages, Facebook, StumbleUpon and etc. If you enjoy writing then article marketing is one of the most effective means to promote your site link (through the author’s byline or the resource box).

High page ranking and authoritative article directories such as ezinearticles.com receive thousands of visits daily so you can expect your site traffic and incoming links to increase significantly if your content is good and attract readers.

Video marketing is also quite effective and you should post some video pertaining to your niche market on social web 2.0 sites such as tubemogul, youtube, flicker, facebook and etc. There are some additional work involves though such as video editing to include your website link during the video playback.

Facebook is really catching up fast and may overtake Goggle in terms of volume of traffic. If you are software developer then you have more choices and opportunities. You can develop facebook applications with your website address embedded and share it with others. One interesting facebook application is ‘TagK’. This application allows you to display all your social sites and blog links in your facebook profile.

Commenting on high page ranking blogs will also help to increase backlinks. You need to look for authoritative and high ranking blogs with no-follow tags and which has similar niche and topics as that of yours. Input constructive and engaging comments instead of the usual spam like comment such as ‘Great posting, please check out my website at….’.

You can save much time and expedite searching of high ranking blogs to comment using the free link building software called ‘Comment Kahuna‘. I have been using it for quite awhile and I must say it is quite an impressive software that helps to built targeted backlinks to my website. Do give it a try for after all, it is completely free.

Summary
You should be on your toes if someone tells you there is an instant automatic single push button solution that does not require any effort on your part to get your site rank in the top placement of the search engine result page.

Organic search traffic to your website takes time to build up and the main advantage of it over paid ads is that the traffic is more targeted and more likely to convert into buyers.

Apply at least two of the techniques discussed (for e.g. article marketing and blog commenting) diligently and you will see your web page ranking improve significantly for organic search traffic result in weeks instead of months. If you have the budget, why not integrate paid search traffic together with organic SEO to get to the top search placement?

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The Power Of Article Marketing

Posted on : 29-04-2010 | By : stargaterich | In : Internet_Marketing

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It can be quite frustrating to try to get traffic to your website. Comparatively speaking it is easier for you to setup an e-commerce website as opposed to driving traffic to it.

Some people reported that article marketing is no longer as effective as it used to be. Some claimed that article marketing is over saturated. Regardless, it is still one of the most time tested ways to generate traffic to your website. Do not underestimate the power of article marketing.

Writing and submitting articles to article directories and blog networks will help increase targeted traffics to your website. Submitting articles to article directories gives the marketer credibility; increase targeted traffic from the article sites and instant links that boost search engine rankings.

The long-term residual benefits from improved search engine rankings and the articles being used by publishers on other sites. Every article written and submitted produces tangible results as well as additional profits for years to come. The formula is a simple one – the more quality articles you write, and the more directories you submit them to, the more opportunity for you to make money from the Internet.


What does targeted traffic mean? In a nutshell, it refers to people who have interest in your niche product or service. People go to article directories to search for information that will help address their problems and needs. After reading your article they desire to know more so they visit your website through the contact information found in the author’s resource box.

It is easier to achieve a successful sale with a person that already has a strong interest or need for the product or service. What is the odd of trying to sell an icebox to an Eskimo staying in the artic? Well, your guess is as good as mine.

Many Internet marketers made the mistake of trying too hard to sell to just about everyone. There is no point in getting high traffic to your website if it does not translate to actual sales For instance, many people do window shopping and most of these people are not likely to buy anything when they visit your shop.

Instead you should focus on getting leads and prospects that shows interest in your product or service. What better way to accomplish that through the means of submitting articles and by doing so reaping the benefits of increased potential prospects visiting your website after they read your articles.

In summary, article marketing is a great way to get free advertising for your business. If you want to build a powerful Internet marketing business one of the best ways for you to achieve this is through article marketing! Article marketing can create astounding results in a small amount of time because of the powerful things that it does!

Many companies have been successfully implementing only article marketing strategies, showing just how effective these strategies can be. There are techniques you need to know such as how to pick the perfect title for your article, keyword research, keyword phrase selection, writing persuasive and hypnotic. Do it right from the beginning and you can guarantee yourself less work in the future!

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SEO Basic Tips – Keywords

Posted on : 27-02-2010 | By : stargaterich | In : Internet_Marketing

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Getting your website to the top of the search engines is crucial for a thriving online business. You may have heard the term keyword research in Internet forums, discussions and etc. First thing first what are keywords? In the most simplistic terms, it refers to words and phrases that user enters into search engines such as Google to search for websites or blogs.


Keyword research is an important aspect of Internet marketing. Suitable keywords and phrases could improve your website visibility, popularity and position within the search engine ranking position. Two factors that is closely associated with keyword research is 1) the number searches per month and 2) the total number of websites with such keywords.

General keywords and phrases are extremely competitive judging by the number searches per month and the number of websites. It gets increasingly difficult to compete against thousands if not millions of websites for keywords or phrases that are extremely popular and in high demand. You can make use of Google Keyword Tool to estimate the volume of search for any keywords.

It is worthwhile for you to invest in some SEO tools to expedite keyword research and website optimization. If you are operating on shoe string budget then fret not. There are many free SEO tools which you can use as well.

One of the keyword research tools that I find very useful is Dave Guindon’s Golden Cash Compass. I did not purchase that software. It came bundle with Virtual Smart Agent which I bought last year. Surprisingly Golden Cash Compass is very easy to use and the help section that Dave’s provided is very informative and excellent.

Does that imply you should totally do away with keyword research and just focus on the article content? I guess not. After all, it is known fact that you should foremost post article with good content for human readership. On the other hand you also need to be mindful that search engine relies on keywords and phrases to categorize your website content.

Search engine optimization is not as difficult as it seems. SEO is pretty much an art as much as it has its underlying functionality deeply rooted in Internet computer science. There are two ways to get your website rank high by the search engines.

The first method involve outbidding competitors for popular keywords in PPC (pay per click) Adwords. Most big online business with deep marketing and advertisement budgets use PPC to garner traffic. PPC Adwords is very attractive from the perspective that you could get your website rank highly within minutes of launching your marketing campaigns.

It is important to note that using PPC Adwords to drive traffic to your website requires constant monitoring and adjustment to keywords and bidding cost. You could lose big time money if you are not careful with PPC. Your website may end up with many clicks but few or no buyers to your products or services.

The alternative method to search engine optimization is through what is term improving organic search traffic to your website. Natural search traffic optimization, also known as organic search improvement involves multiple aspects and requires longer time to take effect.

The positive aspect of focusing on organic search traffic as part of your SEO (search engine optimization) efforts is that the traffic generated is more targeted and you don’t have to spend as much money as PPC Adwords to bid for completive keywords.

Here’s a couple of simple tips to improve ranking of your website

Optimize Your Title Tag
The title tag goes between the head tags and looks like this:

<head>
<title>Your Title Here</title>
</head>

Make sure your main keyword appears once or twice in the title. If you have a secondary keyword, put both of them in the title. Don’t have any keyword more than twice as it might be construed by search engine spiders as keyword stuffing and your site might get blacklisted or even worst still ban completely by the search engines.

Optimize Your Site

There are many other factors that are important for on site optimization. Two of the big ones are your header tags and your keyword density.

Use <h1> for your headers. In between them, make sure you mention your keyword at least once.

Use your keyword often in your text, but make sure the keywords and phrases blends naturally with the content. If in doubt, read out loud the content with keywords and if it sounds funny then probably its not optimize properly.

These two factors have an influence on Google, but not nearly to the same degree as before simply because people abused the system.

Get Quality Back links

The next step is to get good back links from sites that are related to yours. There are many ways to do this. Here are some of them:

• Submit free press releases
• Offer to write articles for other sites in exchange for a back link.
• Pay for it. (Make sure you are paying services which are using non black hat methods )
• Submit your site to directories
• Link to them and ask them to link back. ( A one way back link is more valuable though)
• Post comments on related blogs (This is one of the most effective way to increase back link)
• Etc

Be creative. Come up with ways to get back back links to your site. Focus on one particular technique to get quality back links. For instance, if you decide to write articles for other sites than by all means put efforts and focus to write and submit as many articles as possible.

Optimize Your Anchor Text

If you can, ask the website owners who’re linking to you to create their link with good anchor text. A good anchor text is a link that has your keyword in it, rather than just click here.

For example, if you’re selling GPS:

Bad: *Click Here* To learn About GPS

Good: Click This Link to *Learn About GPS Workshops*

Where ** = The Link Text

Summary

If you select your keywords carefully, optimize your title, your h1 tags and your keyword density, get quality back links and optimize your anchor text, you’ll be far, far ahead of your competition.

In fact, you now know more about how to get your website to rank well in the search engines than most web masters on the Internet. Now it’s time to put this knowledge to use and really see the results. What you learned here can literally double your business overnight.

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Making Money with Articles: Niche Websites

Posted on : 21-02-2010 | By : stargaterich | In : Internet_Marketing

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One of the most important tasks you must do before you proceed to setup your online
business is that of finding a niche subject that is in good demand and profitable. You
need to underpin the niche subject as the theme or main topic for your website or blog.

Choosing a good niche market that commensurate with your interest,expertise and of good
demand will greatly contribute to the success of your online business by generating
income off of your articles posted in the website or blog.

The niche market that you have chosen will provide you with the foundation of which to
proceed to build your online business. You should target audience of interest with a
bunch of keywords that they are most likely to be searching pertaining to your niche
topic.

Choosing the right keywords for your article is critical to the success of your online
business. By and large visitors usually arrive at your website via the help of search
engines. People usually type the keyword or phrase into the search engine to find answers
or solutions to their problems, wants and needs.

An optimized website with good keywords can certainly help to have your website displayed
at the top of the search engine page ranking position. This in turn helps to increase
organic search traffic and back link juice to your website.

Take each one of these keywords that you have identified and use it as the basis for one
article on each page of your website. By doing so, even though you are targeting one
specific subject, you will be able to raise the interest of wide variety of visitors to
your website in that one particular niche subject.

Visitors may also find other pages that are of relevant and interest to them. This will
attract and increase the chances of them returning to your site to learn new information
about the niche subject.

Choosing suitable keywords can be a time consuming task. At the basic level, you can make
use Google free keyword related tools to workout the popularity of the keywords, the
number of searches and the amount of competitions.

You can make use of Google Adwords Keyword tool namely KeywordToolExternal at
https://adwords.google.com/select/KeywordToolExternal to gather,analyze and determine the
keywords that will improve your website search engine ranking position (SERP).

The recommended way to find keywords for your niche subject is to use a keyword software
program to automate and expedite keyword analysis. Simply type in the word that is the
subject of your niche and the software will usually able to quickly generate a list of
keywords or phrases that contain your niche and will also show you approximately how many
people search for each word or phrase.

Some of software keyword programs are able to provide very quickly important information
such as the the amount of money that advertisers are willing to bid for each click and
the number of competing websites for each word or phrase (this will help you know if
those sites are worth competing with for the number of searches out there).

You can thereafter decide which of these would be most profitable by determining which
have the least amount of competitions, so that you have better chances at making it to
the first or second page of search engine results.

Moreover it is also important for you to ensure the keywords or phrases chosen have
decent amount of monthly searches. A rough guide that you may use is that you should
target keywords or phrases that has at least 1K searches per day and less than 5K of
competing websites. Long tail keywords will help in terms of minimizing the number of
competing websites but the shortcoming would be that daily searches would also be
impacted.

Thus you should generate keyword list and phrases pertaining to your niche market
carefully so as to optimize your website search engine ranking position.

If there are a number of topics that you have identified, select the one that you feel
would be easiest to start with and then, once that site is built and generating some
revenue, you can then rinse and repeat the same process to start your next marketing
campaign for another niche market via a new niche website.

There are 4 factors that you need to focus and be good at in order to become profitable
online business marketers. The factors are 1) develop the ability to identify profitable
niches, 2) provide website or blog with good content, 3)ability to drive traffic to your
site and build a targeted list & 4) choose the right affiliate products.

Niche website marketing can be very lucrative and rewarding experience. Opportunities
abound and the sky is the limit so to speak. Learn and be familiar with necessary
marketing skills, passion and persistence to accomplish your Internet business goals.

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Keyword Phrase & Keyword Density Optimization

Posted on : 03-02-2010 | By : stargaterich | In : Internet_Marketing

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One of the most important aspect of online business is that of pertaining to getting adequate volume of visitor traffic to your website or blog. Traffic is the life line of Internet Marketing and online business.
No traffic means no customer and no customer means no business period.

There are many ways to increase traffic volume to your website. One of the ways to do this is by ensuring your website contains good keyword phrase that could help you to rank high by the search engines. Even though content is king, nevertheless it is equally important for you optimize your content for both human readership as well as the search engine spiders.

What is a keyword? In a nutshell a keyword is a word that is going to be put in your content posting at least twice or more, not just once as that would make every word a keyword. When a search engine spider sees that you have a word repeated multiple times in an article, it will determine that your page may be useful to users that search for such a keyword.

The rule of thumb that is recommended is that the content must foremost be of good quality and written for the benefit of the reader. All other factors are secondary because without good content, no one would be interested to spend time on your website.

Once you have the finalized the necessary content to publish, the next thing that you need to do is to optimized the content with keyword phrases which enables search engine bots, also knowns as search engine spiders to recognize the keywords. Doing so would increase the chances of your web page being listed and displayed by the search engine when someone searches for that particular keywords.

Always ensure the article content has appropriate keyword density. What is keyword density? Well, it refers to how many times the keyword is placed in your article. Most use a percentage to determine how many times they will put a keyword in an article. For instance, if you have a 500 word article and want to achieve a keyword density of 5%, then you will need to have the keyword in your article exactly 25 times.

There are tons of resources and guides recommending that touch on keyword density and the logic behind it which you can easily find from the Internet, however, in the end you will have to determine which density is more profitable for your articles. Each web-master has their own density that they like to achieve based on past results.

There are certain precautionary measures that you ought to take with regards to optimizing contents for search engine. Foremost do not over optimize the article . This is also knowns as keyword stuffing. Automated keyword stuffing software are used by some some people who wish to pursue short cut ways to increase their search engine page ranking. Keywords stuffing may result in your webpage being penalized by search engines and in some cases blacklisted and ban completely.

Keyword research might seems to be a daunting task for those who are not familiar or new to the field of search engine optimization and content optimization. Once you get the hang of it, keyword research becomes second to none in terms simplicity and you can easily generate hundred of relevant keywords for your article content in short amount of time.

There are many free keyword research tools in the Internet which can help you to speed up keyword research and analysis for your product or service. For instance, Wordtracker free keyword suggestion tool at http://freekeywords.wordtracker.com/ provides not only number of searches for any given keyword, in addition to that it also display other related keywords.

Another free keyword tool that I used quite frequently is Keyword Explorer. You can download this software from http://www.goodkeywords.com/keyword-explorer/. This software pack quite alot punches in terms of useful features such as keyword search based on title, phrase and etc.

Last but not least, another useful and intereseting free SEO keyword tool that I used quite frequently is Traffic Travis. You can download this great software at www.traffictravis.com
I have downloaded and use quite a number of other free keyword tools and I have to say nothing come as close to Traffic Travis in terms of userability, flexibility, and features.

That’s all for now, till then looking forward to your Internet Marketing success

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