You may be a housewife, chef, teacher, engineer, student or even a cashier in a supermarket. Regardless, the Internet offers equal opportunities and level playing fields to both big enterprises as well as individuals from all backgrounds to compete in today’s ever expanding lucrative online business.
You don’t have to be an absolute expert in Internet technology, web programming, advertising, copywriting and etc to be successful in online business. After all, there are plenty of Internet marketing tools which free you from nifty gritty details of setting up a website or blog and which allows you to focus on the actual marketing of your product or service.
There is however one particular skill which you must have and be proficient in order to do well in today’s online business. You need to understand the basics of Internet marketing and make use of the best marketing strategy that is inline with the product or service that you are promoting.
Why is that so? You can have the best product or service in the world but if you are unable to market it properly then all your efforts would come to naught. It is interesting to note that we do selling and marketing unconsciously at times.
For instance, you are doing marketing when you tell friends how interesting a movie which you enjoyed watching. You are doing indirect marketing and promotion when you recommend restaurants or place of interest to friends.
Online marketing involves a great deal of work. It encompasses the use of search engine optimization (SEO), e-mail marketing, social media, none paid and paid advertising method such as pay per click and etc. It is worthwhile that you give a thought to online marketing schemes and reconstructing your online marketing solutions to best meet your customer requirements and expectations.
Always make it a point to focus on maximizing visits and conversions coming in from both paid and none paid (organic searches) to your website. If you are new to online business or you are in shoestring tight budget then it is best for you to avoid paid advertising for the start.
There are many ways to improve organic search traffic to your website. You could focus on article submission, provide updated fresh and good contents in your website, join relevant forums and contribute to discussions and etc.
You should do your best to retain existing customers. After all, many survey and research has shown that existing customers are more likely to buy from you. As much as you strive to build up new customer list, you need to provide the best value for money for all your products or services to your local customers.
You also need to have schemes to bring in new customers to build up your customer list. If potential clients or prospects aren’t clicking through to your web page, then you need determine the cause and work to address it. Online marketing should work on both having customers and getting conversions.
Pay attention to and evaluate the title tags and Meta descriptions of competitor’s webpage or blogs carefully. Determine ways to improve your own title tags and Meta descriptions so as to make the description more competitive.
Ensure the contents are consistent with your title tags and Meta tags. Content is one of the most important factors that determine the success of your online marketing strategy. Provide contents that address your customer’s problems.
Your contents should contain more ‘you’ rather than ‘I’ kind of statements. After all the objective of your contents is to reach out and provide solutions to customers wants and needs. Always make it a point to position your self from the customer perspective.
Maximize the success of your online marketing campaigns by studying your metrics report to find which contents or pages are highly visible but are unfortunately producing poor traffic results. Make use of Goggle Analytic to track the performance of your web pages. Goggle Analytic is a free service so make full use of it.
In summary, you can’t ignore online marketing if you are serious about your online business. Yes, you could of course engage third party consultants to do all the online marketing improvements but regardless it is still important for you to know the importance of online marketing. Improving your online marketing is simple so long as you take action and know where to start.