Getting your website to the top of the search engines is crucial for a thriving online business. You may have heard the term keyword research in Internet forums, discussions and etc. First thing first what are keywords? In the most simplistic terms, it refers to words and phrases that user enters into search engines such as Google to search for websites or blogs.
Keyword research is an important aspect of Internet marketing. Suitable keywords and phrases could improve your website visibility, popularity and position within the search engine ranking position. Two factors that is closely associated with keyword research is 1) the number searches per month and 2) the total number of websites with such keywords.
General keywords and phrases are extremely competitive judging by the number searches per month and the number of websites. It gets increasingly difficult to compete against thousands if not millions of websites for keywords or phrases that are extremely popular and in high demand. You can make use of Google Keyword Tool to estimate the volume of search for any keywords.
It is worthwhile for you to invest in some SEO tools to expedite keyword research and website optimization. If you are operating on shoe string budget then fret not. There are many free SEO tools which you can use as well.
One of the keyword research tools that I find very useful is Dave Guindon’s Golden Cash Compass. I did not purchase that software. It came bundle with Virtual Smart Agent which I bought last year. Surprisingly Golden Cash Compass is very easy to use and the help section that Dave’s provided is very informative and excellent.
Does that imply you should totally do away with keyword research and just focus on the article content? I guess not. After all, it is known fact that you should foremost post article with good content for human readership. On the other hand you also need to be mindful that search engine relies on keywords and phrases to categorize your website content.
Search engine optimization is not as difficult as it seems. SEO is pretty much an art as much as it has its underlying functionality deeply rooted in Internet computer science. There are two ways to get your website rank high by the search engines.
The first method involve outbidding competitors for popular keywords in PPC (pay per click) Adwords. Most big online business with deep marketing and advertisement budgets use PPC to garner traffic. PPC Adwords is very attractive from the perspective that you could get your website rank highly within minutes of launching your marketing campaigns.
It is important to note that using PPC Adwords to drive traffic to your website requires constant monitoring and adjustment to keywords and bidding cost. You could lose big time money if you are not careful with PPC. Your website may end up with many clicks but few or no buyers to your products or services.
The alternative method to search engine optimization is through what is term improving organic search traffic to your website. Natural search traffic optimization, also known as organic search improvement involves multiple aspects and requires longer time to take effect.
The positive aspect of focusing on organic search traffic as part of your SEO (search engine optimization) efforts is that the traffic generated is more targeted and you don’t have to spend as much money as PPC Adwords to bid for completive keywords.
Here’s a couple of simple tips to improve ranking of your website
Optimize Your Title Tag
The title tag goes between the head tags and looks like this:
<title>Your Title Here</title>
Make sure your main keyword appears once or twice in the title. If you have a secondary keyword, put both of them in the title. Don’t have any keyword more than twice as it might be construed by search engine spiders as keyword stuffing and your site might get blacklisted or even worst still ban completely by the search engines.
Optimize Your Site
There are many other factors that are important for on site optimization. Two of the big ones are your header tags and your keyword density.
Use <h1> for your headers. In between them, make sure you mention your keyword at least once.
Use your keyword often in your text, but make sure the keywords and phrases blends naturally with the content. If in doubt, read out loud the content with keywords and if it sounds funny then probably its not optimize properly.
These two factors have an influence on Google, but not nearly to the same degree as before simply because people abused the system.
Get Quality Back links
The next step is to get good back links from sites that are related to yours. There are many ways to do this. Here are some of them:
• Submit free press releases
• Offer to write articles for other sites in exchange for a back link.
• Pay for it. (Make sure you are paying services which are using non black hat methods )
• Submit your site to directories
• Link to them and ask them to link back. ( A one way back link is more valuable though)
• Post comments on related blogs (This is one of the most effective way to increase back link)
Be creative. Come up with ways to get back back links to your site. Focus on one particular technique to get quality back links. For instance, if you decide to write articles for other sites than by all means put efforts and focus to write and submit as many articles as possible.
Optimize Your Anchor Text
If you can, ask the website owners who’re linking to you to create their link with good anchor text. A good anchor text is a link that has your keyword in it, rather than just click here.
For example, if you’re selling GPS:
Bad: *Click Here* To learn About GPS
Good: Click This Link to *Learn About GPS Workshops*
Where ** = The Link Text
If you select your keywords carefully, optimize your title, your h1 tags and your keyword density, get quality back links and optimize your anchor text, you’ll be far, far ahead of your competition.
In fact, you now know more about how to get your website to rank well in the search engines than most web masters on the Internet. Now it’s time to put this knowledge to use and really see the results. What you learned here can literally double your business overnight.