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What Internet Marketing Tools To Invest In.

Posted on : 12-11-2016 | By : stargaterich | In : Internet_Marketing

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I used to invest lots of money into Internet Marketing tools and software in the hope that it will help me to make quick money.  Some of these tools could certainly improve work productivity, particularly in areas of automating repetitive tedious tasks such as market and keyword research, content generation, article spinning to name a few.

Here are some important things to consider before you whip out your credit card to buy such tools. You may end up paying more for what you bargain for.

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Location-Based Internet Marketing is the Future!

Posted on : 17-02-2011 | By : Laura Wimble | In : Internet_Marketing

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When talking about the online marketing trends from 2010 onwards, most marketers have predicted location trends will be the future! Location-based Internet marketing is of great importance both for your search engine optimization and social media marketing strategy.

Using location-based Internet marketing in search engine marketing strategy has become very important for businesses these days. Location-based navigation is greatly used among search engines and mobile device makers. Search engines such as Google, Yahoo or Bing are already using location features as to help you narrow down the results to the searcher’s country. They are looking to localize Web searching as to make it more relevant for the searcher and draw more regional advertising. It is also predicted that GIS Latitude and Longitude coordinates within web sites will soon become an absolute necessity for everyone performing e-commerce via the Internet.

Location-based Internet marketing is becoming increasingly important also for your social media marketing strategy! Twitter. Facebook. LinkedIn. Yelp. WordPress. YouTube. Foursquare. Gowalla. Myspace. Constant Contact. They are all content-generating platforms that focus to some extent on location features. Facebook allows you to be part of a location-based networked (e.g. London, New York) and to search people based on their location. LinkedIn also allows you to specify your location as to make it possible for professionals from the same region to search you. The location feature is available for most social networks and they are all working as to improve it!


Two of the social networks which have taken their location-based feature to a new level, are Twitter and Foursquare. At the very beginning of 2010 Twitter introduced a location trend feature that allows users to follow local trending topics on Twitter. It is a great way to find out what people are talking about around the world and has got a great feedback from users.
Another social network that specializes on the use of location is Foursquare. Identified by Mashable as ‘the future Twitter’, Foursquare is a location-based service based on your Twitter network with an added layer of social game play.
Importance of Foursquare for Businesses:

* Use it to explore your neighborhood and then reward people for doing so. It combines their friend-finder and social city guide elements.

* Use it as a game mechanics – users can earn points, win mayor ships and unlock badges for trying new places and revisiting old favourites.
Location-based Internet marketing is one of the hottest trends at the moment and can be used very effectively by both small and larger businesses. When designing your social media marketing strategy and search engine marketing strategy, this new feature should be included.
Benefits of Location-Based Internet Marketing

Location-based Internet marketing is considered to be one of the hottest trends in the future for both social media marketing and search engine marketing. In our previous post we have explained this new trend along with providing you with few of the latest example on how social networks use location-based Internet marketing (Foursquare, Twitter, Yelp, Meetup).

This new technique brings along a number of advantages for marketers that they need to be aware of. Location-based marketing is an effective new social media technique for all businesses since it brings along a number of advantages.

The advantages of location-based Internet marketing would refer to:

* Getting the attention of your target easier! Use location-based marketing to differentiate your business from your local competitors.

* Increasing Impulse Buying! The real time delivery of advertising prompts benefits of immediate response. Example: Get 50% off on boots if you come into our store in the next 30 minutes!

* Developing stronger one-to-one relationship marketing! Consumer purchasing history can be examined, thereby enhancing future marketing messages.

* Increased psychological nurturing! It helps in building brand recognition and loyalty among your customers by giving them more attention.

* Improving one-to-one relationship marketing! Consumer purchasing history can be examined, thereby enhancing future marketing messages.

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How Search Engines Work

Posted on : 16-03-2010 | By : Graham McKenzie | In : Internet_Marketing

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Sometimes referred to as ‘spiders’ or crawlers, automated search engine robots seek out web pages for the user. Just how do they accomplish this and is this of importance? What is the real purpose of these robots?

Robots actually have the same basic functionality that earlier browsers had. Just like these early browsers, search engine robots do not have the ability to do certain things. Robots cannot get past password protected areas. They do not understand frames, Flash movies, nor Images or JavaScript.

Even if you use a robot, you have to click the buttons on your website. They can cease to function while using JavaScript navigation or when indexing a dynamically generated URL. A search engine robot retrieves data and finds information and links on the web.

The robot makes a list of the web pages in the system at the ‘submit a URL page, then searches for these web pages in order from the list the next time it goes on the web. Sometimes a robot will find your page whether you have submitted it or not because other site links may lead the robot to your site. Building your link popularity and getting links from other topical sites back to your site is important.

The first thing a robot does when it arrives is to check for a robots.txt file. This file tells the robots which sites are off-limits. Usually these are files that should be of no concern because they are binaries or other files that are not needed by the robot.

Links are collected from every page that is visited. These links are used in following those links to other pages. The robot gets around on the World Wide Web by following links from one place to another.

When the robots return, the information they gathered is assimilated into the search engine’s database. Through a complex algorithm, this data is interpreted and web sites are ranked according to how relevant they are to various topics that would be searched for. Some of the bots are quite easy to notice – Google’s is the appropriately-named Googlebot, where Inktomi utilizes a more ambiguous bot named Slurp. Others may be difficult to identify at all.

There may be robots that you do not want to visit your website such as aggressive bandwidth grabbing robots and others. The ability to identify individual robots and the number of their visits is useful. Information on the undesirable robots is helpful also.

IP names and addresses of search engine robots are listed at the end of this article in a resources section. These robots read the pages on your website by visiting your page and looking at the text that is visible on the page, and then looks at the source code tags such as title tags, meta tags and others.

They look at the hyperlinks on your page. From these links, the search engine robot can determine what your page is about. Each search engine has its own algorithm to determine what is important. Information is indexed and delivered to the search engine’s database according to how the robot has been set up through the search engine.

If you’re interested in seeing which pages the spiders have visited on your website, you can check your server logs or the results from your log statistics. From this information you’ll know which spiders have visited, where they went, when they came, and which pages they crawl most often.

Some are easy to identify, such as Google’s ‘Googlebot,’ while others are harder: ‘Slurp’ from Inktomi, for example. In addition to identifying which spiders visit, you can also find if any spiders are draining your bandwidth so that you can block them from your site. The internet has plenty of information on identifying these bad bots.

There are also certain things can prevent good spiders from crawling your site, such as the site being down or huge amounts of traffic. This can prevent your site from being re-indexed, though most spiders will eventually come by again to try re-accessing the page.

Justin Harrison is an internationally recognised Internet Marketing expert who provides world class SEO Services to website owners. For more information visit: http://www.seorankings.co.za

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SEO Basic Tips – Keywords

Posted on : 27-02-2010 | By : stargaterich | In : Internet_Marketing

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Getting your website to the top of the search engines is crucial for a thriving online business. You may have heard the term keyword research in Internet forums, discussions and etc. First thing first what are keywords? In the most simplistic terms, it refers to words and phrases that user enters into search engines such as Google to search for websites or blogs.


Keyword research is an important aspect of Internet marketing. Suitable keywords and phrases could improve your website visibility, popularity and position within the search engine ranking position. Two factors that is closely associated with keyword research is 1) the number searches per month and 2) the total number of websites with such keywords.

General keywords and phrases are extremely competitive judging by the number searches per month and the number of websites. It gets increasingly difficult to compete against thousands if not millions of websites for keywords or phrases that are extremely popular and in high demand. You can make use of Google Keyword Tool to estimate the volume of search for any keywords.

It is worthwhile for you to invest in some SEO tools to expedite keyword research and website optimization. If you are operating on shoe string budget then fret not. There are many free SEO tools which you can use as well.

One of the keyword research tools that I find very useful is Dave Guindon’s Golden Cash Compass. I did not purchase that software. It came bundle with Virtual Smart Agent which I bought last year. Surprisingly Golden Cash Compass is very easy to use and the help section that Dave’s provided is very informative and excellent.

Does that imply you should totally do away with keyword research and just focus on the article content? I guess not. After all, it is known fact that you should foremost post article with good content for human readership. On the other hand you also need to be mindful that search engine relies on keywords and phrases to categorize your website content.

Search engine optimization is not as difficult as it seems. SEO is pretty much an art as much as it has its underlying functionality deeply rooted in Internet computer science. There are two ways to get your website rank high by the search engines.

The first method involve outbidding competitors for popular keywords in PPC (pay per click) Adwords. Most big online business with deep marketing and advertisement budgets use PPC to garner traffic. PPC Adwords is very attractive from the perspective that you could get your website rank highly within minutes of launching your marketing campaigns.

It is important to note that using PPC Adwords to drive traffic to your website requires constant monitoring and adjustment to keywords and bidding cost. You could lose big time money if you are not careful with PPC. Your website may end up with many clicks but few or no buyers to your products or services.

The alternative method to search engine optimization is through what is term improving organic search traffic to your website. Natural search traffic optimization, also known as organic search improvement involves multiple aspects and requires longer time to take effect.

The positive aspect of focusing on organic search traffic as part of your SEO (search engine optimization) efforts is that the traffic generated is more targeted and you don’t have to spend as much money as PPC Adwords to bid for completive keywords.

Here’s a couple of simple tips to improve ranking of your website

Optimize Your Title Tag
The title tag goes between the head tags and looks like this:

<head>
<title>Your Title Here</title>
</head>

Make sure your main keyword appears once or twice in the title. If you have a secondary keyword, put both of them in the title. Don’t have any keyword more than twice as it might be construed by search engine spiders as keyword stuffing and your site might get blacklisted or even worst still ban completely by the search engines.

Optimize Your Site

There are many other factors that are important for on site optimization. Two of the big ones are your header tags and your keyword density.

Use <h1> for your headers. In between them, make sure you mention your keyword at least once.

Use your keyword often in your text, but make sure the keywords and phrases blends naturally with the content. If in doubt, read out loud the content with keywords and if it sounds funny then probably its not optimize properly.

These two factors have an influence on Google, but not nearly to the same degree as before simply because people abused the system.

Get Quality Back links

The next step is to get good back links from sites that are related to yours. There are many ways to do this. Here are some of them:

• Submit free press releases
• Offer to write articles for other sites in exchange for a back link.
• Pay for it. (Make sure you are paying services which are using non black hat methods )
• Submit your site to directories
• Link to them and ask them to link back. ( A one way back link is more valuable though)
• Post comments on related blogs (This is one of the most effective way to increase back link)
• Etc

Be creative. Come up with ways to get back back links to your site. Focus on one particular technique to get quality back links. For instance, if you decide to write articles for other sites than by all means put efforts and focus to write and submit as many articles as possible.

Optimize Your Anchor Text

If you can, ask the website owners who’re linking to you to create their link with good anchor text. A good anchor text is a link that has your keyword in it, rather than just click here.

For example, if you’re selling GPS:

Bad: *Click Here* To learn About GPS

Good: Click This Link to *Learn About GPS Workshops*

Where ** = The Link Text

Summary

If you select your keywords carefully, optimize your title, your h1 tags and your keyword density, get quality back links and optimize your anchor text, you’ll be far, far ahead of your competition.

In fact, you now know more about how to get your website to rank well in the search engines than most web masters on the Internet. Now it’s time to put this knowledge to use and really see the results. What you learned here can literally double your business overnight.

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