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What Internet Marketing Tools To Invest In.

Posted on : 12-11-2016 | By : stargaterich | In : Internet_Marketing

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I used to invest lots of money into Internet Marketing tools and software in the hope that it will help me to make quick money.  Some of these tools could certainly improve work productivity, particularly in areas of automating repetitive tedious tasks such as market and keyword research, content generation, article spinning to name a few.

Here are some important things to consider before you whip out your credit card to buy such tools. You may end up paying more for what you bargain for.

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Should You Worry About Google Page Ranking

Posted on : 01-05-2012 | By : stargaterich | In : Internet_Marketing

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Couple of days ago someone wrote me an e-mail to express indignation that I had the audacity to publish posts pertaining to search engine optimization (SEO).  That fella whoever he or she points out that my blog Google Page Rank (PR) is  lousy and continue to rant about  how impossible it would be for me to achieve blogging success. Here is excerpt from the email; ‘  People measure a blogger credibility and success through their site’s  page ranking (PR) and in this regards, you fail miserably.’

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One Simple SEO Techniques – How To Get More BackLinks

Posted on : 28-05-2011 | By : stargaterich | In : Internet_Marketing

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There are many ways and strategies to improve your website search engine page ranking. Search engine optimization, better known as SEO is almost a universal topic that you can’t move away from when it comes to page ranking. Those who tell you that you don’t have to bother about SEO as far as online business is concern is lying to their teeth!.

Forget about those black hat SEO techniques which many try to master and deploy. Google’s recent changes to a number of the search engine page ranking workout, criteria and undisclosed number of other algorithms has affected many websites search ranking positions. Some of these sites simply ‘disappear’ within overnight from Google’s organic search result page.

One criteria that remains critically important despite recent Google’s search algorithm change is that of pertaining to incoming links to your site (which is also known as backlinks ).

You can expect your site ranking to improve if there are links from relevant authoritative sites to yours. A site that has high PR (page ranking) with backlink to your site is a vote of confidence to the search engines that your site is worth indexing and that it should be rank high comparatively to the high PR sites that link to yours!.

Thus you should focus your efforts on building quality backlinks to your site. How do you get backlinks from high PR sites? Well the first thing that you need to do is publish quality contents in your site!. It is more likely for webmasters of high PR sites to link to yours if your site contains good content. Participating in relevant high PR forums and commenting on high PR blogs are also known to be quite effective to generate some quality incoming links juice.

Do some research on high PR sites similar to yours (in terms of business niche) and determine where their backlinks comes from. You can easily do that by using various free online SEO tools, one such is backlink analyzer tool. . Study your competitor’s site backlinks to determine the kind of link juice which helps with page ranking. With such information, you can either write to these backlink websites to request for link exchange or you can follow up and input contructive comments in their blogs, feedbacks and etc.

On a footnote I reckoned that there are some Internet Marketing gurus who use the products they sold to promote their own websites.  For instance, I know of a guy (no pun intended) whom I will not reveal here but I am sure there are many others like him out there who embed their own links within the blogs created using their blogging theme/blogging software.

I studied and gathered the back-links of this particular guru website and I noticed that quite a number of the incoming links to his website comes from blogs that were created using the blogging theme and software created by that Internet Marketing Guru!. Such technique may seems to be unethical to some but otherwise it is indeed a smart way to gather extra backlinks, even from those that are not in the same niche.

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SEO Software – Traffic Travis

Posted on : 05-05-2011 | By : stargaterich | In : Internet_Marketing, Tools

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The number one reason why most people never succeed with Internet Marketing or any online business for that matter is because of the lack of publicity and awareness of the whereabouts of their websites or marketing blogs. Hundreds of new websites pop up daily and the numbers are growing. If you are unable to attract any traffic to your website then chances are that you won’t be able to make sales. No sales means means no business and no profit.

Of course there are many other contributing factors that impact the success of your online business however regardless of what niche business you are into, traffic is still one of the most important criteria that you need to focus for both short as well as long term business sustainability. Search engine optimization, better known as SEO is an important aspect of traffic generation and sustaining which you should pay attention to.

In a nutshell SEO is all about optimizing your website such that it is search engine friendly and it rank as high as possible in the search engine ranking position (SERP). Majority of visitors relies on search engines to navigate to sites of interest. There are two types of SEO approach that you need to work on namely on page and off page optimization. On page SEO is easy and straightforward to implement.

Off page SEO is more complicated and involves a lot of more efforts. Notably off page SEO involves selection of appropriate keywords and keyword phrases that are popular and more likely to be as search terms by users.

The number of competing websites for any keywords and the number of of searches per month are two key parameters that you need to study carefully as part of the off page SEO. There are many free keyword research tools you can use to expedite and facilitate such work.

One of the best SEO tool that I have purchased and used with great satisfaction is Traffic Travis. The free version of this software packs quite a punch so to speak. The premium version allows you to save search results as well as no limitation on the number of keywords to search.

Not many SEO software come close in terms of offering powerful and important features such as keyword research, search engine tools, PPC analysis, page analysis, SEO analysis and host of other features. You have nothing to lose by using the free software. Just go ahead and download this great SEO software and use it to improve your website SEO. I am sure you will be delighted and I think you will soon find that it is worth every penny to upgrade to premium version.

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Content Is King – What Is Quality Content

Posted on : 16-02-2011 | By : stargaterich | In : Internet_Marketing

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One of the most important aspect of online business is traffic. You need to get as much possible targeted traffic to your site. Targeted traffic basically refers to people who are interested in what you have to offer in your site. These are visitors that you can potentially convert to buyers.

There are many SEO techniques that you can employ to improve your search engine ranking position or SERP. The most effective and time tested strategy is by improving your site’s content. As the saying goes, content is king. You need to optimize your site’s content  to make it relevant and value added to people. In other words, not just any content but quality content.

So what is quality content?  How do you define quality content?  It simply means content that satisfy visitor’s needs and pertains to and answer the question at hand.
It implies useful content, is informative and it is accurate. It must also be grammatically correct , punctuated properly and it reads well. More importantly, it must be original, do not beat around the bush so to speak, lean, mean and its on the point.

Besides, quality content also denotes content that is relevant to the topic at hand and authoritative. In most cases, the content must not be overtly promotional or commercial in nature. The information must serves a useful and practical purpose.

It is content that is self serving with the primarily objective of informing the reader and provide answers to important questions without leaving too many more questions unanswered. Quality content distinguishes your site from competing sites.

No one in their right mind would want to spend time to visit any website or blog that is cluttered and fill with everything sans content. Most peoople use search engine to look for relevant results. The objective and goal of major search engines is to provide searchers with sitest that best answer their user’s queries. Search engines don’t want to serve up sites that leave their users irritated and still asking the same questions.

If you are a serious online business owner, you must ensure your site serve quality contents to visitors. Quality blog postings and web page contents will draw more traffic and helps you to build lists and prospects that you can convert into loyal customers.

In summary, if you are able to get the visitor to agree that they have learned something important from your site then you know for sure you have great content. On the other hand if the visitor tells you he or she is not sure why they bother to visit your site then you also know for sure your site is lacking in content

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Inbound Link Tools

Posted on : 07-02-2011 | By : stargaterich | In : Internet_Marketing, Tools

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Google place high value on inbound links (also knows as backlinks). Thus it is important for you to know which sites are linking to yours. Likewise, you should also know which sites are linking to your competitor’s website. You can try to get quality inbound links from those that are linking to high page ranking competing sites in similar niche as that of yours. Inbound links aka backlinks are very important from search engine optimization perspectives.

Inbound links or backlinks are links from other websites or blogs that are directed to your site. The more quality inbound links there are to yours, the higher your site page ranking is going to be. A link from a website with contents that is closely related to yours will be deemed by Google as of having higher quality compare to links from websites that are not relevant to your site’s content.

You can use the following tools to analyze and build your inbound links.
1) Backlink Anchor Text Analysis
2) Backlink Builder
3) Backlink Summary

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Improve Your Search Engine Ranking With Sitemap

Posted on : 05-02-2011 | By : stargaterich | In : Internet_Marketing

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A Sitemap is file that described the layout and framework of your site. In a nutshell, it resembles the the table of content of a book. As you are aware, the table of content abbreviated TOC list the different levels of headers, titles, chapters and etc. The TOC helps a reader to locate the different chapters quickly. Likewise a Sitemap facilitate the user to navigate your site.

Some web page contains Macromedia Flash, AJAX and Javascripts. Heavy use of these scripts may impact your web page search ranking position because these scripts are not usually SEO friendly. As such, you can improve the search engine crawler ability to index your pages with a Sitemap. The importance of Sitemap cannot be overlook.

You should include a Sitemap for every homepage of your websites. It doesn’t take much time to generate one and the tools are readily available in the Internet to help you do it. You don’t need to know the technical details of how to do it manually because most of the sitemap generator tools automates the entire process.

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Advance SEO technique – The Importance of Sitemap

Posted on : 01-02-2011 | By : stargaterich | In : Internet_Marketing

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You may have come across the term ‘sitemap’. Basically all websites should have a sitemap file which is used as part of advance SEO technique to help improve your site search ranking. In this article I will explain the concept of why you need a sitemap and how it contribute to SEO (search engine optimization).

A simple, quick and effective technique to improve your site search engine ranking is by submitting your site homepage URL to search engines. The search engine crawler will visit your home page and and then crawl any internal links you have from your home page to other pages on your site as well as to other pages links to from those pages. The shortcoming of this technique is that not all the pages on your site are link to the home page.

If you want to all the pages on your site submitted for indexing, what you need is a sitemap, literally a hierarchical map of your entire website. A search engine can use the sitemap to index all the relevant pages on your site.There is no need to worry about different sitemap format for different search engines. All the major search engines support a single site map standard and this is important as it enable you to create one sitemap for all search engines thus saving you time and effort.

What does the sitemap contains? Basically it is just an XML file that contains the distinct URLs of all the pages on your website, defined in hierarchical order together with important information of each pages. When the search engine crawlers reads the sitemap files, it gathers all the information about the pages on the website and thereafter crawl all those pages for submittal to the search engines’ index.

The whereabout and location of the sitemap is specified in a file in your site namely ‘robots.txt’. This is a small text file that is stored in your site’s root directory. This text file is read by the search engine crawlers which then knows what and what not to crawl on your site.

A sitemap helps your site to expose pages that are deeply buried to the search engines. It also allows you to specify how important each page and the freshness of the page. The date of each web page in the sitemap also allows you to notify the search engines of all the new and updated pages on our site.

You can notify the search engine crawlers to index newer and updated content in your site. Your site pages may still be discovered by the search engine without the sitemap however having one helps to supplement and get your sites pages index faster.

There are many free site map tools that helps you to create a sitemap file quickly. Of course you can create the file manually but why bother about it if you can generate it with the click of a button? Here are a few popular free sitemap generating tools.

1) AutoMapIt
2) GSitecrawler
3) SitemapsPal
4) XML-Sitemaps.com

It is important to note that there is no guarantee that Google or other search engines will crawl or index all the URLs specified in the sitemap. Nevertheless, due to the fact that the search engines use the data in the sitemap to gather more information about your site structure, it should result in the improvement of the crawler schedule for your site and therefore eventually improve the addition of your site’s pages in the search results.

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A Simple And Powerful SEO Technique

Posted on : 31-01-2011 | By : stargaterich | In : Internet_Marketing

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Search engine optimization, better known as SEO is an important part of any online business which you should not overlook . Search engine spiders or crawlers from major search engines such as Google, Bing and Yahoo craw the word wide web to find websites and blogs to index. Here is one simple and and very effective technique to get your website index quickly. Here is what you should do:

Instead of waiting for search engine spiders to find your site organically, be more proactive by telling the search engines about your site first thus reducing the amount of time for your site to get index. All you need to do is add the URL of your homepage to the major search engines. It’s free by the way. You need to submit your website URL home page only once and you are done.

Submit your site to Bing

It cost you nothing to do the above but don’t overlook the importance and significance of these steps. This is an advance SEO technique that even Gurus sometimes forgot to implement!

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Search Engine Optimization – The Way To Increase Website Visibility

Posted on : 18-11-2010 | By : Julie Burks | In : Internet_Marketing

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Nearly every existing firm has its own website to aid in advertising and promotions. It is through web sites that clients get to know about your establishment’s latest product and service offers. The tough part here is how to get cyberspace viewers to visit your website or what is called web traffic. Avail of search engine optimization or SEO services if you want to increase your web site’s online visibility and increase your traffic, and convert these visits to sales.

SEO aids in heightening the popularity of your firm’s internet site through various means with the objective of strengthening its presence on the listings of several search engines existing. What this implies is that it gives your internet site a high ranking which can be realized from search engine results. This is in terms of the popular keywords and search terms internet surfers use when they’re looking for the products and services you may be offering.

Your selected search engine optimization company may make the following services available to you: keyword analysis, page optimization, directory submission service, article submission service, press release service, special bookmarking, copywriting, blog creation and link building.

A website which has gone through page optimization services achieves increased search engine optimization rankings. The method can be done on the back end or hidden (code) facets of the web site and on the front end or those that are obvious to the eyes of the viewer.

Keyword analysis is also important for any web page. Your search engine optimization endeavors depend on how well you select your keywords. When you prudently select relevant, unique and good quality keywords, you are already cleared for the first phase in attaining outstanding SEO results.

Companies that appreciate the value of search engine optimization services are increasing. In these modernized times, with the amount of internet users incessantly increasing, numerous companies are beginning to see the makings of this market. With the fact that 85% of registered internet traffic is produced through search engine referrals, we have to be prepared for more aggressive competition.

SEO Magic Webs provides high quality content-based search engine optimization services. Visit us today to get a headstart and see your business grow with our proven online marketing techniques.

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