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Methods To Use Article Submission Services For Large Amounts Of Website Traffic

Posted on : 04-11-2010 | By : Rolland Price | In : Internet_Marketing

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In these modern times, article submission service provides people with a whole host of benefits not least of which is addressing the modern need for publicity and advertising in the most effective manner. As you set out to launch a program, your primary concern is to find out how best to make the program as popular as possible.

Unless your website is well known, there is little chance that it will succeed or survive. This is why it is important to do everything possible to make the website as popular as possible as that is the best way of attracting maximum number of visitors each and every day.

If you are going to make use of an article submission service, you must learn to start off by submitting the website in an appropriate category. After that, when visitors come to visit the directory, they can find your website under a particular category. Most directories will also do some backlink creation which is useful in attracting greater amount of traffic to a website.

When more people start to visit a website, it leads to that website becoming more popular and this in turn helps to ensure that the website will rank at the top of the search engine rankings page. An article submission service will also provide an optimum way of getting maximum number of visitors to come to a particular site. There no doubts the fact that unless links to your website are ranked high on the search engines search pages, your site will not attract many visitors.

If the site is not known, then few people are going to visit it which is something that you do not want. Furthermore, most people have very short memories and so, if they find something that is better than what your site offers, they will dump your site without a second thought.

Submitting to directories is the best way to gain attention among people that use the internet. It is up to you to pick which kind of article submission service you want to use. There are automatic and manual services available. You will need to evaluate the pros and cons of each time before making a choice. A manual service requires that you visit as well as submit your site on your own. You will also need to identify a category and also a sub category and then make the submission.

Manual article submission service is cheaper and is the first choice among beginners. However, the automatic option is much easier and is not as costly as most people think. Most such services have a low cost and from a point of view of search engine optimization, this kind of service offers a much more effective solution. It takes less time or energy and provides good results as well.

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Local Search Engine Optimization

Posted on : 10-09-2010 | By : Sue Hudson | In : Internet_Marketing

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Local Search Engine Optimization, also known as local SEO refers to offline or on page optimization. Local SEO is easy to implement and you should make sure your web pages are search engine friendly via local SEO.

The basic steps of on site professional search engine optimization.

Keyword Research: Supply and demand keyword research is a must in order to determine what phrases, relating to your products and services, you’re going to market via search engine optimization. Opposed to popular opinion, you do not want the broadest phrases related to your offerings.

Understand what your competitors are striving to rank highly for. Then target all the other well searched phrases there isn’t much competition for. You’ll be far more successful getting 1% of a thousand then 0% of ten million!

Good Keyword Content: Now, write one page/article per keyword placing the keyword in the article headline and throughout the article more at the beginning and ending. Use your main keyword like and hour glass, heavy on top and on bottom.

Also, throughout your article use other variations of your phrase. Make sure to bold your important keyword phrases throughout your site and article content.

Creating proper Meta Tags. Although Google doesn’t put too much value on your title, description and keyword tags anymore, humans do. It does no good to have your page come up on the first page of search results only to be skipped because the description shown is poorly written.

Think of your description as an ad in a newspaper. It must be short, catchy and clean in order to be acted upon. So make sure you do this carefully in order to get the click on your link in the results.

Internal Linking: Be sure your site is linked from home page to your product content pages, and make sure your article content pages link back to your home page forming a circle. Be sure to use your articles keyword in the anchor text pointing back to your home page.

Although these steps are very basic search engine optimization tips and organic SEO steps, they are vital. So take your time and add good content to the already huge Internet and your site will surpass all the piles of content.

Get more information about local SEO optimization by barking at Kevin Turneau and check out how local SEO optimization can make you the Top Dog of your industry.

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Organic SEO Tips

Posted on : 26-08-2010 | By : stargaterich | In : Internet_Marketing

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Why is it that over 98% of the Internet marketers and E-commerce fails to take off within the 1st 2 years in business? One of the major factors is lack of traffic (or worst still not a single visitor to your website or blog).

Hundreds if not thousands of new websites and blogs are created and published daily. The Internet is no longer an environment whereby any hobby of yours can easily be converted into instant money pumping cash machine. If there is such a product or service (no doubt there are plenty of Internet ‘Gurus’ that preys on hopeful newbies) you know where I am coming from; it’s a bunch of BS.


To establish any profitable online business in the Internet or to proceed with any e-commerce it is essential that you focus on website promotion so as to achieve better ranking for your sites on the search engine result pages.

If you drive a car you probably don’t need to understand the gritty details of how the car engine works. You do however need to know some basic stuffs such as how to check the the break oil, how to jump start the car battery or how to change the car tire just in case you run into emergency situation.

Likewise if you are a newbie to e-commerce, online business or Internet marketing, it is imperative that you understand the importance and fundamental of search engine optimization in relation to organic search traffic.

No doubt you can start to make money online without having to understand what organic search and SEO is all about (that is provided you follow a proven system ) however you stand to gain more in the long term if you acquire fundamental knowledge of website optimization.

Getting your web site display in the first page of the search engine result pages will help to generate visibility and public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential buyers of your services and products.

Sponsored Links Versus Organic Search Traffic

Sponsored Links Versus Organic Search Traffic

As shown above, the Goggle search for the keyword phrase “airline ticket” return the list of links associated with it. The organic search list is usually located on the column of the left side (indicated by the red bounded boundary) while the sponsored links (pay search traffic through Goggle AdWords) are located on the top and right side columns (indicated by the green bounded boundaries).

What is organic search? It can be described as the list of relevant web page links (URLs) return by the search engine through the mechanism of indexing of pages based upon keyword relevancy and content.The term SEO (Search Engine Optimization ) is always associated with organic search traffic.

SEO is a marketing technique that emphasize on increasing the number of hits to a specific website through search engines. SEO optimization involve utilizing tools and methods in making your site top ranking in the results of search engines.

The concept of search engine optimization is not as simple as it seems to be. In fact there are a number of things that are to be followed for having the search engine optimization done for a website.

Search engines are the largest source of web traffic and it will continue to be so in the years ahead. In this respect the SEO becomes the most crucial factor for any website and the fact is that this is the best means to get a website within the top ten ranking on the search engine result pages.

Organic search is also known as “natural search” or “free traffic” as it is supposed to be not influenced by commercial payments or bids and you don’t need to pay for services to get your page rank high in the SERP. Organic SEO gear towards making your website more popular through the use of targeted text which relates to what people are searching for.

This is in direct contrast to paid search traffic or sponsored links whereby the search result page ranking is based on keyword bidding to appear at the top such as those on using PPC Goggle AdWords. Paid advertising such PPC (pay per click), ezine ads and many others are quick way to get high page ranking.

So why should you bother with organic SEO instead since you can get instant traffic with paid search ads? Yes, you can get hordes of massive traffic directed to your website through paid ads, the problem though is that at any point of time other competing advertisers can easily outbid you for the same keywords. You have to constantly monitor your ads, do split testing and refine the keywords to improve click through rate (CTR) with paid search traffics.

If you are inexperienced and just getting started with online business my advice would be don’t spend money unnecessary on PPC and other paid search traffics. CPC (Cost per click) for popular keywords are getting increasing expensive and unless you have the necessary budget and you know what you are doing, otherwise be very careful with your budget on PPC.

So what are the organic search traffic steps you need to take to get your website rank as high as possible by the search engines? In a nutshell, page ranking = On page factors +
Off page factors.

Organic SEO

Organic SEO

Goggle computes page ranking based on several dozens of metrics such as the age of the domain, keywords, content, backlinks, off site and on site page factors. No one knows for sure what all the exact metrics are and neither do anyone knows the contribution of each metric and the ranking algorithm to page ranking. (with the exception of Goggle engineers of course!)

Goggle is known to review SEO algorithm from time to time. For instance, it was reported couple of months back that the loading time of the web page will be a new factor that determines page ranking. Some of the old metrics are removed and new ones added. SEO strategy is pretty much an art as much as it is science.

The key to getting good page ranking via organic SEO is 1) identifying key metrics, 2) identify the factors that impact the key metrics and 3) developing the means and strategy to improve your site ranking in the search engines.

What we do know is that there are 3 important key metrics which you need to optimize to improve your site page ranking. These are 1) content 2) keywords and 3) backlink.

Content
You may have heard the saying that content is king. It is absolutely true and will continue to remain so regardless of changes to SEO algorithm. The main purpose of any website is to provide information that entertains or helps address people’s wants and needs. Always remember that the primary objective of Goggle is to provide quality and relevant information to search engine users.

As such content is very important. Your site will go nowhere without high quality, reliable content that is both relevant and useful to visitors. Good content will help to increase the number of incoming links (backlinks) as people book mark and link to your web page.

You should also take note that search engines do not reward sites that publish duplicate contents. Your site will not get penalized for duplicate contents but will not get any benefits in terms of page ranking either. Therefore as far as possible try to post unique articles on your website.

You can outsource content creation to others if you do not have the time or you are not good at it. You can make use of PLR (private label rights) materials and rewrite it to suit your web site niche topics. You can also make use of article spinning software to expedite rewriting of articles.

There are exception to the rules though in the sense that if people like the content in your web page even though it is a syndicated article from elsewhere and they link to your web page you will still get the benefit of incoming link juice that will work towards improving your web page ranking.

Keywords
Search Engine is just a piece of software that comprises of what is known as spiders, crawlers or bots. Search engine send these bots/spiders/crawlers to scan web pages for keywords and other metrics so as to build up dictionaries of relevant links (URLs) . The information gathered and farmed in search engine cloud could then be used to expedite the returns of search engine result page that best match the phrase or topic that a user is searching for.

Search engine crawler use keywords that appears in the title, meta and other relevant tags as well as the content of web pages as index to the dictionaries/database. Some keywords are highly popular and is found in thousands perhaps millions of web pages. Goggle rewards website/web pages that has relevant keywords in the relevant tags that best match the phrase that users are searching for by ranking it higher in the search engine result page.

Search engine do not in fact actually understand the content of any web page since it is just a piece of software program. Much of the web page content analysis is influence by the on page factors.

Keywords in the various HTML tags such as the title, meta and other factors such as the keyword densities, domain name, age of domain, navigation layout of the website (site map), internal page links and many other on page metrics are used to compute the page ranking.

Now and then you might come across some black hat SEO techniques such as keyword stuffing and even special software bot that generates two sets of web page, one for human and the other one for the search engine only. No doubt such techniques can increase your on page ranking nevertheless it is definitely a short lived technique which search engine will catch up with sooner or later and lands you in deep trouble (your site might get blacklisted or ban).

You should spend time to do keyword research for each and every Internet marketing campaign of yours. Some keywords are extremely competitive and you will have tough time to compete if the number of competing pages is high ( greater than 100K hits) . If possible try to include long tail keywords. Keyword research is worth every effort and you should invest in keyword research tools if necessary.

One of the keyword research tools that I strongly recommend is Brad Callen’s Keyword Elite 2. It is truly an astounding software that provides immense power into your hand. This software simplifies and expedite keyword research and automate other time consuming tasks such as competition strength analysis , Adword and Adsense site search and analysis and many more. This keyword research tool is one of my best investment to date.

Backlink
Goggle increase its ability to analyze and determine the popularity and quality of the web page content by considering the number of backlink/incoming links .The more backlinks you have, the more love you get from Google and other search engines.

Backlinks are the only proven way to get and keep high search engine results. Search engines such as Goggle in particular consider backlinks one of the most important metric that determines the quality score of your page ranking. Aim to get as many incoming links as possible from authoritative and high page ranking websites.

As illustrated (pink boxes), there are many ways to increase backlinks to your site. You can participate in forums, article marketing, commenting on blogs, sign up and promote your website via social book mark sites and social media web 2.0 networking sites such as Squidoo, Hubpages, Facebook, StumbleUpon and etc. If you enjoy writing then article marketing is one of the most effective means to promote your site link (through the author’s byline or the resource box).

High page ranking and authoritative article directories such as ezinearticles.com receive thousands of visits daily so you can expect your site traffic and incoming links to increase significantly if your content is good and attract readers.

Video marketing is also quite effective and you should post some video pertaining to your niche market on social web 2.0 sites such as tubemogul, youtube, flicker, facebook and etc. There are some additional work involves though such as video editing to include your website link during the video playback.

Facebook is really catching up fast and may overtake Goggle in terms of volume of traffic. If you are software developer then you have more choices and opportunities. You can develop facebook applications with your website address embedded and share it with others. One interesting facebook application is ‘TagK’. This application allows you to display all your social sites and blog links in your facebook profile.

Commenting on high page ranking blogs will also help to increase backlinks. You need to look for authoritative and high ranking blogs with no-follow tags and which has similar niche and topics as that of yours. Input constructive and engaging comments instead of the usual spam like comment such as ‘Great posting, please check out my website at….’.

You can save much time and expedite searching of high ranking blogs to comment using the free link building software called ‘Comment Kahuna‘. I have been using it for quite awhile and I must say it is quite an impressive software that helps to built targeted backlinks to my website. Do give it a try for after all, it is completely free.

Summary
You should be on your toes if someone tells you there is an instant automatic single push button solution that does not require any effort on your part to get your site rank in the top placement of the search engine result page.

Organic search traffic to your website takes time to build up and the main advantage of it over paid ads is that the traffic is more targeted and more likely to convert into buyers.

Apply at least two of the techniques discussed (for e.g. article marketing and blog commenting) diligently and you will see your web page ranking improve significantly for organic search traffic result in weeks instead of months. If you have the budget, why not integrate paid search traffic together with organic SEO to get to the top search placement?

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Backlinks: Secrets To Get Your Site To The Top Of Google

Posted on : 03-08-2010 | By : Tom Goodwin | In : Internet_Marketing

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If you are involved in internet marketing, back-links is an an often discussed topic. If you are new to internet marketing, however, you may not fully grasp what they are and how you get them.

If your web business will use paid advertising such as AdWords, AdBrite or Yahoo’s paid ads, then back links are something that you do not need to worry about. You only need to focus on keywords when dealing with paid search traffic.

On the other hand if you rely on free search traffic (aka organic search traffic) then it is of primary important that you get good quality back-links to boost your search engine page ranking.

So, let’s assume that you are going to be relying on decent organic rankings in Google (they are the free ones) and you need to get your site high up on Page 1 of Google – preferably #1 – but you don’t understand this SEO business or using back-links and your new web business can’t yet afford someone doing this mysterious art for you.

A back-link is a link that is on one page on the internet, and that links to another page on the internet. In essence, it is the one site “voting” for the other site.

The three major search engines are Google, Yahoo and Bing. Yahoo and Bing do not rely on back-links as much when ranking websites, but since Google encompasses the vast majority of search engine traffic, Google is where all the action should be at.

Anchor text is an important factor when it comes to getting good back-links. If you want to rank for “blue rabbit”, when you can, you want the back-link to include the anchor text “blue rabbit.” In addition, the more links you can get from authority sites the better, as Google counts these “votes” more when the incoming links are from more authority sites.

Your next question should therefore be, how can I get these back-links for my new Siamese fighting fish site? Back in the prehistoric age of the Internet, you would approach other webmasters and politely ask for a link on their website and in return you would offer one on your site to theirs.

If you want to rank in Google for somewhat competitive keywords these days,you may need well in excess of 1000 back-links, or more. That just isn’t feasible if you are simply going around asking for webmasters to
link back to your site.  You need something that gives you more back-link traction.

There are some other factors to consider such as whether the links are do-follow or no-follow, the Page Rank of the site where the back-link comes from and having back-links from a big variety of sites. 

Some of the major factors that you need to be aware of and pay attention to are:

Quality of back-links
Back-links from authorative, trusted and high page ranking websites (for e.g. ezinearticles.com ) gets more vote from Goggle versus back-links from unknown low page ranking websites. A single back-link from such authorative website is worth more than a hundred back-links from irrelevant low page ranking sites.

Relevancy in back-links
The extent of the relevancy of a back-link site’s topics to your site influence how Goggle determine your search engine page ranking position (SERP). A back-link from the same niche or market count as a vote to the relevancy. Thus you should strive to get back-links from authoritative relevant sites.

Quantity of back-links
There is a school of thoughts that it does not matter where your back-links comes from, the more the better so to speak. On the other hand there are also those who feels that Goggle will not reward you based on number of back-links but rather based on the quality and relevancy of the back-links. As a matter of fact your page ranking might even suffer if it comes from banned websites and link farms.

Main Index Page Versus Sub Pages Ranking
One interesting topic that is not often discussed is should you focus on getting back-links to your website main page such as the index page (home page) or should you focus on gettng back-links to the sub pages as well? Well, the truth of the matter is that it all depends on the content layout of your website.

You should avoid diluting your high page ranking main website index page to none SEO optimized sub pages. You should try to balance the back-links throughout your website without hurting the back-link juice to your high PR pages.

One easy way to achieve this balance is by creating a sitemap page where you list all the pages on the site using text links that best describe the pages. This will enable Goggle to crawl and index all the pages more quickly and thus expedite your SERP via back-links.

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How Search Engines Work

Posted on : 16-03-2010 | By : Graham McKenzie | In : Internet_Marketing

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Sometimes referred to as ‘spiders’ or crawlers, automated search engine robots seek out web pages for the user. Just how do they accomplish this and is this of importance? What is the real purpose of these robots?

Robots actually have the same basic functionality that earlier browsers had. Just like these early browsers, search engine robots do not have the ability to do certain things. Robots cannot get past password protected areas. They do not understand frames, Flash movies, nor Images or JavaScript.

Even if you use a robot, you have to click the buttons on your website. They can cease to function while using JavaScript navigation or when indexing a dynamically generated URL. A search engine robot retrieves data and finds information and links on the web.

The robot makes a list of the web pages in the system at the ‘submit a URL page, then searches for these web pages in order from the list the next time it goes on the web. Sometimes a robot will find your page whether you have submitted it or not because other site links may lead the robot to your site. Building your link popularity and getting links from other topical sites back to your site is important.

The first thing a robot does when it arrives is to check for a robots.txt file. This file tells the robots which sites are off-limits. Usually these are files that should be of no concern because they are binaries or other files that are not needed by the robot.

Links are collected from every page that is visited. These links are used in following those links to other pages. The robot gets around on the World Wide Web by following links from one place to another.

When the robots return, the information they gathered is assimilated into the search engine’s database. Through a complex algorithm, this data is interpreted and web sites are ranked according to how relevant they are to various topics that would be searched for. Some of the bots are quite easy to notice – Google’s is the appropriately-named Googlebot, where Inktomi utilizes a more ambiguous bot named Slurp. Others may be difficult to identify at all.

There may be robots that you do not want to visit your website such as aggressive bandwidth grabbing robots and others. The ability to identify individual robots and the number of their visits is useful. Information on the undesirable robots is helpful also.

IP names and addresses of search engine robots are listed at the end of this article in a resources section. These robots read the pages on your website by visiting your page and looking at the text that is visible on the page, and then looks at the source code tags such as title tags, meta tags and others.

They look at the hyperlinks on your page. From these links, the search engine robot can determine what your page is about. Each search engine has its own algorithm to determine what is important. Information is indexed and delivered to the search engine’s database according to how the robot has been set up through the search engine.

If you’re interested in seeing which pages the spiders have visited on your website, you can check your server logs or the results from your log statistics. From this information you’ll know which spiders have visited, where they went, when they came, and which pages they crawl most often.

Some are easy to identify, such as Google’s ‘Googlebot,’ while others are harder: ‘Slurp’ from Inktomi, for example. In addition to identifying which spiders visit, you can also find if any spiders are draining your bandwidth so that you can block them from your site. The internet has plenty of information on identifying these bad bots.

There are also certain things can prevent good spiders from crawling your site, such as the site being down or huge amounts of traffic. This can prevent your site from being re-indexed, though most spiders will eventually come by again to try re-accessing the page.

Justin Harrison is an internationally recognised Internet Marketing expert who provides world class SEO Services to website owners. For more information visit: http://www.seorankings.co.za

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Where Should You Put Your WordPress Blog

Posted on : 04-02-2010 | By : David Anttony | In : Internet_Marketing

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WordPress is one of the world’s major and most widely used blogging software package. When it comes to SEO it is one of the hottest programs that you can use. One of the questions that many people ask is where should they put their WordPress blog. Should they install their WordPress blog at the home URL or should they create a separate sub domain or sub folder?

Tip: Make sure the blog is on YOUR site

So often we are asked about adding a blog on another website such as Blogger or WordPress.com which provides free blog hosting and has a high PR rank.

If you are doing blogging for SEO purposes compared to obtaining traffic purposes, then you can ONLY locate your blog in one place and one place only – On your site!

Do not even think about using a sub-web such as http://www.blog.mygreatsite.com. Why would you use a sub web anyhow unless if you want a cool blog URL.


Sub webs are part of your internet site but they are unclear from an SEO position. If you want to have the blog content 100% linked with your website then make sure it is off a sub folder and NOT a sub web for example : http://www.myhappysite.com/blog.

Placing your blog on a sub web will not give you the same SEO advantage as having them as a sub-folder on your website. Sub webs may be treated different by different search engines – the result outcome will be unclear.

If your blog is currently on WordPress.com or Blogger.com then consider quickly to relocate it and it’s contents to your physical website. Shifting a WordPress.com hosted site to your own WordPress site hosted by you is uncomplicated – do a database backup and then set up WordPress on your web site and then restore the contents. Moving a Blogger site to a WordPress site is not as easy. If you need to learn how to do this then just Google – “moving a blogger blog to wordpress” and you will get some great hints on how to do this.

If you have some existing rankings for keywords on Google and Yahoo then you do need to be warned – adding a lot of new content may affect your ranking negatively at first.

Your blog ranking may be affected if you add a large blog. Adding a blast of new content ‘dilutes’ your current site content if the new content is NOT Search Engine Optimization optimized for the keywords that you want to rank for. Search Engine Optimize the content before making it live to avoid this dilution effect. Taking the time to do this BEFORE you add it to your site will make a big difference to your existing ranking position.

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