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Search Engine Optimization – The Way To Increase Website Visibility

Posted on : 18-11-2010 | By : Julie Burks | In : Internet_Marketing

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Nearly every existing firm has its own website to aid in advertising and promotions. It is through web sites that clients get to know about your establishment’s latest product and service offers. The tough part here is how to get cyberspace viewers to visit your website or what is called web traffic. Avail of search engine optimization or SEO services if you want to increase your web site’s online visibility and increase your traffic, and convert these visits to sales.

SEO aids in heightening the popularity of your firm’s internet site through various means with the objective of strengthening its presence on the listings of several search engines existing. What this implies is that it gives your internet site a high ranking which can be realized from search engine results. This is in terms of the popular keywords and search terms internet surfers use when they’re looking for the products and services you may be offering.

Your selected search engine optimization company may make the following services available to you: keyword analysis, page optimization, directory submission service, article submission service, press release service, special bookmarking, copywriting, blog creation and link building.

A website which has gone through page optimization services achieves increased search engine optimization rankings. The method can be done on the back end or hidden (code) facets of the web site and on the front end or those that are obvious to the eyes of the viewer.

Keyword analysis is also important for any web page. Your search engine optimization endeavors depend on how well you select your keywords. When you prudently select relevant, unique and good quality keywords, you are already cleared for the first phase in attaining outstanding SEO results.

Companies that appreciate the value of search engine optimization services are increasing. In these modernized times, with the amount of internet users incessantly increasing, numerous companies are beginning to see the makings of this market. With the fact that 85% of registered internet traffic is produced through search engine referrals, we have to be prepared for more aggressive competition.

SEO Magic Webs provides high quality content-based search engine optimization services. Visit us today to get a headstart and see your business grow with our proven online marketing techniques.

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These Article Marketing Techniques Can Really Boost Your Business

Posted on : 31-10-2010 | By : Web Designer | In : Internet_Marketing

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Article marketing is the oldest and the most effective forms of online marketing. You’re about to learn a few article marketing methods that can really take you far.

Your first goal should be to keep submitting your articles to the various directories online. That’s because when you’re constantly submitting articles, people will begin to recognize you. The internet evolves at a very quick pace, and search engines do, too. So if your articles get old and outdated, they don’t bring you the traffic like they used to.

That’s why it’s important to focus on submitting an article daily. This would allow you to achieve two important things: First of all, it’ll become easy for you to provide updated information to your target audience (which people love) and secondly, while your old articles are falling down in search engine rankings, you’d be able to gain the ranking back with your new articles.

In other words, each new article you write becomes a replacement for an older article and this will make your traffic levels increase. You should always try to make sure that the new articles that you’re submitting are not a rehash of your old articles and provide fresh information to the users. The more unique your articles are and the more your readers find them useful, the better results you’ll experience.

Your article’s resource box should help to persuade your readers. No matter how amazing your article is if it’s not succeeding in driving traffic to your website, then it’s of no use. The best articles that get the best traffic have a resource box that makes readers stop, pay attention and take action.

One great tip for getting responses from your resource box is to include it as part of your article. Don’t do the mistake of using the resource box to introduce yourself or talk about your company. Your resource box is where you’ll include what you’re offering and it really should be viewed at as one of the most vital parts of the article.

Just let your readers know about what you’re offering and then let them know that they can find more information at your website. If you can be extremely clear in your resource box, you’ll see that the readers will never be confused about what you’re offering. Don’t be shy in being too direct because no one is going to stop you from using your resource box to the fullest.

It’s always a good idea to emulate the best when it comes to writing articles that get results. Just look to the experts in your niche to see how they craft their articles and then use those same methods to get the traffic they do. When you learn from the best, you can’t help to become better and that’s how you get the most out of your article marketing venture.

It’s probably going to be apparent that these experts all have their own ways of writing articles and promoting their products. The more you spend time in studying their articles, the better you’d be able to adapt and learn from them. Learning what it takes to become good at article marketing takes time, but understand that the wheel’s already been invented and that most of the hardest effort has already been put in by other people. All you need to do is look to these experts so that they can inspire you and so that you’ll put in the work to make those techniques your own.

Before you write a single article, it’s important that you do the proper research on your keywords. The primary goal of article marketing is to help you get traffic to your website, so when you’re writing articles that include keywords that don’t have a lot of competition, it’s easier to get the top stop in the search engines.

The traffic that you get from the search engines is highly targeted and focused, which is why you should put in the effort to uncover keywords that have good traffic but low competition. Your titles and your article bodies should include the keywords. In conclusion, the article marketing strategies that we discussed in this article will definitely give you results if you take action and be persistent.

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How Search Engines Work

Posted on : 16-03-2010 | By : Graham McKenzie | In : Internet_Marketing

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Sometimes referred to as ‘spiders’ or crawlers, automated search engine robots seek out web pages for the user. Just how do they accomplish this and is this of importance? What is the real purpose of these robots?

Robots actually have the same basic functionality that earlier browsers had. Just like these early browsers, search engine robots do not have the ability to do certain things. Robots cannot get past password protected areas. They do not understand frames, Flash movies, nor Images or JavaScript.

Even if you use a robot, you have to click the buttons on your website. They can cease to function while using JavaScript navigation or when indexing a dynamically generated URL. A search engine robot retrieves data and finds information and links on the web.

The robot makes a list of the web pages in the system at the ‘submit a URL page, then searches for these web pages in order from the list the next time it goes on the web. Sometimes a robot will find your page whether you have submitted it or not because other site links may lead the robot to your site. Building your link popularity and getting links from other topical sites back to your site is important.

The first thing a robot does when it arrives is to check for a robots.txt file. This file tells the robots which sites are off-limits. Usually these are files that should be of no concern because they are binaries or other files that are not needed by the robot.

Links are collected from every page that is visited. These links are used in following those links to other pages. The robot gets around on the World Wide Web by following links from one place to another.

When the robots return, the information they gathered is assimilated into the search engine’s database. Through a complex algorithm, this data is interpreted and web sites are ranked according to how relevant they are to various topics that would be searched for. Some of the bots are quite easy to notice – Google’s is the appropriately-named Googlebot, where Inktomi utilizes a more ambiguous bot named Slurp. Others may be difficult to identify at all.

There may be robots that you do not want to visit your website such as aggressive bandwidth grabbing robots and others. The ability to identify individual robots and the number of their visits is useful. Information on the undesirable robots is helpful also.

IP names and addresses of search engine robots are listed at the end of this article in a resources section. These robots read the pages on your website by visiting your page and looking at the text that is visible on the page, and then looks at the source code tags such as title tags, meta tags and others.

They look at the hyperlinks on your page. From these links, the search engine robot can determine what your page is about. Each search engine has its own algorithm to determine what is important. Information is indexed and delivered to the search engine’s database according to how the robot has been set up through the search engine.

If you’re interested in seeing which pages the spiders have visited on your website, you can check your server logs or the results from your log statistics. From this information you’ll know which spiders have visited, where they went, when they came, and which pages they crawl most often.

Some are easy to identify, such as Google’s ‘Googlebot,’ while others are harder: ‘Slurp’ from Inktomi, for example. In addition to identifying which spiders visit, you can also find if any spiders are draining your bandwidth so that you can block them from your site. The internet has plenty of information on identifying these bad bots.

There are also certain things can prevent good spiders from crawling your site, such as the site being down or huge amounts of traffic. This can prevent your site from being re-indexed, though most spiders will eventually come by again to try re-accessing the page.

Justin Harrison is an internationally recognised Internet Marketing expert who provides world class SEO Services to website owners. For more information visit: http://www.seorankings.co.za

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Where Should You Put Your WordPress Blog

Posted on : 04-02-2010 | By : David Anttony | In : Internet_Marketing

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WordPress is one of the world’s major and most widely used blogging software package. When it comes to SEO it is one of the hottest programs that you can use. One of the questions that many people ask is where should they put their WordPress blog. Should they install their WordPress blog at the home URL or should they create a separate sub domain or sub folder?

Tip: Make sure the blog is on YOUR site

So often we are asked about adding a blog on another website such as Blogger or WordPress.com which provides free blog hosting and has a high PR rank.

If you are doing blogging for SEO purposes compared to obtaining traffic purposes, then you can ONLY locate your blog in one place and one place only – On your site!

Do not even think about using a sub-web such as http://www.blog.mygreatsite.com. Why would you use a sub web anyhow unless if you want a cool blog URL.


Sub webs are part of your internet site but they are unclear from an SEO position. If you want to have the blog content 100% linked with your website then make sure it is off a sub folder and NOT a sub web for example : http://www.myhappysite.com/blog.

Placing your blog on a sub web will not give you the same SEO advantage as having them as a sub-folder on your website. Sub webs may be treated different by different search engines – the result outcome will be unclear.

If your blog is currently on WordPress.com or Blogger.com then consider quickly to relocate it and it’s contents to your physical website. Shifting a WordPress.com hosted site to your own WordPress site hosted by you is uncomplicated – do a database backup and then set up WordPress on your web site and then restore the contents. Moving a Blogger site to a WordPress site is not as easy. If you need to learn how to do this then just Google – “moving a blogger blog to wordpress” and you will get some great hints on how to do this.

If you have some existing rankings for keywords on Google and Yahoo then you do need to be warned – adding a lot of new content may affect your ranking negatively at first.

Your blog ranking may be affected if you add a large blog. Adding a blast of new content ‘dilutes’ your current site content if the new content is NOT Search Engine Optimization optimized for the keywords that you want to rank for. Search Engine Optimize the content before making it live to avoid this dilution effect. Taking the time to do this BEFORE you add it to your site will make a big difference to your existing ranking position.

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