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Search Engine Optimization – The Way To Increase Website Visibility

Posted on : 18-11-2010 | By : Julie Burks | In : Internet_Marketing

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Nearly every existing firm has its own website to aid in advertising and promotions. It is through web sites that clients get to know about your establishment’s latest product and service offers. The tough part here is how to get cyberspace viewers to visit your website or what is called web traffic. Avail of search engine optimization or SEO services if you want to increase your web site’s online visibility and increase your traffic, and convert these visits to sales.

SEO aids in heightening the popularity of your firm’s internet site through various means with the objective of strengthening its presence on the listings of several search engines existing. What this implies is that it gives your internet site a high ranking which can be realized from search engine results. This is in terms of the popular keywords and search terms internet surfers use when they’re looking for the products and services you may be offering.

Your selected search engine optimization company may make the following services available to you: keyword analysis, page optimization, directory submission service, article submission service, press release service, special bookmarking, copywriting, blog creation and link building.

A website which has gone through page optimization services achieves increased search engine optimization rankings. The method can be done on the back end or hidden (code) facets of the web site and on the front end or those that are obvious to the eyes of the viewer.

Keyword analysis is also important for any web page. Your search engine optimization endeavors depend on how well you select your keywords. When you prudently select relevant, unique and good quality keywords, you are already cleared for the first phase in attaining outstanding SEO results.

Companies that appreciate the value of search engine optimization services are increasing. In these modernized times, with the amount of internet users incessantly increasing, numerous companies are beginning to see the makings of this market. With the fact that 85% of registered internet traffic is produced through search engine referrals, we have to be prepared for more aggressive competition.

SEO Magic Webs provides high quality content-based search engine optimization services. Visit us today to get a headstart and see your business grow with our proven online marketing techniques.

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Link Building Services: Very Effective For Your Site

Posted on : 18-11-2010 | By : Meagan Gray | In : Internet_Marketing

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Presently there are many ins and outs in the internet world. One of the most perplexing elements is how to get high rankings on search engines. Quality link building is the key activity you may take on to have higher search engine rankings. Links to your website continues to be the crucial aspects major search engines use in determining where you can rank in the search results.

Link building services provide top quality links that are relevant and permanent via link building campaign that is result-oriented. These services create links that will increase your website popularity, web traffic and online sales. The staffs in link building services possess the expertise and experience to provide strategies for top level possible link building marketing campaign. These people specialize in link building and SEO. They do intensive research to give both you and your site the comprehensive link building services to suit your niche, goals and targets.

Link building services have people or software that helps you to submit links. But the services are far from the same across the board. Consistency for link building is important. If a link building service goes to fast, it may ruin the website and get kicked out of search engines rankings. Website owners must do their research on any link building service and find the one that best suits their particular budget and their website.


Link building is not a simple task of submitting ones’ website to a couple of other websites or exchanging reciprocal links with a handful of websites. It is important for online companies to make use of professional link building services to dedicate time and resources entirely to obtain quality traffic and linkage with the vast number of other websites that are related to their business. Link building is the means of finding relevant, good quality sites and receiving a link from them to you.

The thing about link building, social bookmarking and directory submissions is that it’s a fairly tedious endeavour. Link building services provide to take care of that tediousness. They could be a perfect method for small business owner, webmaster or blogger to keep at what they do best. Link building is vital for two factors – organic ranking on search engines and referral traffic from other sites. The five most important link building services businesses you should tap into.

1. Related Websites. This involves links from resellers, suppliers, affiliate marketers, business associations, partners, trade bodies, government organisations, educational institutions and indirect competitors. These may be the hardest of the five to come by. But they likewise bring the greatest value.

2. Press Releases. Online PR may generate plenty of quality traffic to a site. It is helpful in building big numbers of inbound links to the site from some high ranked media portals. The approach with press releases is to ensure that the information included is newsworthy.

3. Really Simple Syndication Feeds. Content from your site may be syndicated on third-party websites using RSS. If this content links back to your website, it can result in visitors clicking that link to your site. It counts as an incoming link from a relevant website.

4. Social Networks. Blogs and other social networking sites may be excellent sources of quality traffic and links. Modern day viral strategies use blogs along with other social networks, such as business networks, alumni networks and online dating services, to build links and make news about the current product/service.

5. Directories. Directories are important source of one-way inbound links to a site. You will find tonnes of new directories online, providing equally free and paid listings.

Before you’ll do internet advertising and marketing business, i highly recommend you do your self a favor and be sure to check out these good resources be sure to help in generating a valuable internet marketing and advertising plan to develop ones own enterprise: link building services, and hire virtual assistants

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These Article Marketing Techniques Can Really Boost Your Business

Posted on : 31-10-2010 | By : Web Designer | In : Internet_Marketing

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Article marketing is the oldest and the most effective forms of online marketing. You’re about to learn a few article marketing methods that can really take you far.

Your first goal should be to keep submitting your articles to the various directories online. That’s because when you’re constantly submitting articles, people will begin to recognize you. The internet evolves at a very quick pace, and search engines do, too. So if your articles get old and outdated, they don’t bring you the traffic like they used to.

That’s why it’s important to focus on submitting an article daily. This would allow you to achieve two important things: First of all, it’ll become easy for you to provide updated information to your target audience (which people love) and secondly, while your old articles are falling down in search engine rankings, you’d be able to gain the ranking back with your new articles.

In other words, each new article you write becomes a replacement for an older article and this will make your traffic levels increase. You should always try to make sure that the new articles that you’re submitting are not a rehash of your old articles and provide fresh information to the users. The more unique your articles are and the more your readers find them useful, the better results you’ll experience.

Your article’s resource box should help to persuade your readers. No matter how amazing your article is if it’s not succeeding in driving traffic to your website, then it’s of no use. The best articles that get the best traffic have a resource box that makes readers stop, pay attention and take action.

One great tip for getting responses from your resource box is to include it as part of your article. Don’t do the mistake of using the resource box to introduce yourself or talk about your company. Your resource box is where you’ll include what you’re offering and it really should be viewed at as one of the most vital parts of the article.

Just let your readers know about what you’re offering and then let them know that they can find more information at your website. If you can be extremely clear in your resource box, you’ll see that the readers will never be confused about what you’re offering. Don’t be shy in being too direct because no one is going to stop you from using your resource box to the fullest.

It’s always a good idea to emulate the best when it comes to writing articles that get results. Just look to the experts in your niche to see how they craft their articles and then use those same methods to get the traffic they do. When you learn from the best, you can’t help to become better and that’s how you get the most out of your article marketing venture.

It’s probably going to be apparent that these experts all have their own ways of writing articles and promoting their products. The more you spend time in studying their articles, the better you’d be able to adapt and learn from them. Learning what it takes to become good at article marketing takes time, but understand that the wheel’s already been invented and that most of the hardest effort has already been put in by other people. All you need to do is look to these experts so that they can inspire you and so that you’ll put in the work to make those techniques your own.

Before you write a single article, it’s important that you do the proper research on your keywords. The primary goal of article marketing is to help you get traffic to your website, so when you’re writing articles that include keywords that don’t have a lot of competition, it’s easier to get the top stop in the search engines.

The traffic that you get from the search engines is highly targeted and focused, which is why you should put in the effort to uncover keywords that have good traffic but low competition. Your titles and your article bodies should include the keywords. In conclusion, the article marketing strategies that we discussed in this article will definitely give you results if you take action and be persistent.

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How To Write A Compelling Title For Your Article

Posted on : 22-09-2010 | By : stargaterich | In : Internet_Marketing

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This post focus on tips on how to write a compelling title for your article. As the saying goes, the eye is the window to the soul, well guess what, so it is with the title of your article. Surveys indicates that less than 10% of people reading an article title will take further action to read the full text of the body.

The title of the article is the first thing that a reader gets to look at, thus first impression counts so to speak. It goes to show how important it is for you to craft the title in the way that it captivates and motivates the reader to read the full text.

One common mistake that many article writer make is not paying sufficient attention to the title. Suffice to say, if the title sucks or does not adequately draw the attention of the reader, it does not matter if you have the best article content in the world. You article will get bypassed because people prejudge the relevancy and quality of an article content simply based on the description.

There are many factors that you need to deal with as far as creating a compelling title is concern.

Keep The Title Short And Sharp
Generally it is preferable to limit the number of characters to max of 65 characters. Take a look at advertisement sign boards along highways. A driver only have seconds to catch a glimpse of the ads while on the wheels moving at high speed so how would you think drivers will react to long winding ads?  Most would give it a miss.

Include Numbers
Which of the two titles sounds more interesting and eye catching? “Discover The Secrets  To Longevity” or “Discover The Only 2 Secrets You Ever Need To Longevity”? Numbers will grab a lot of attention!

Persuasive Punch Line
Word phrases such as “How to”, “Discover the secrets”, “Best tips”, “Amazing”,”Revolutionary”,”Remarkable”, “Startling”,”Quick”,”Announcing” ,”Exclusive”,”Incredible” and “Miracle” to name a few are persuasive and attention grabbing words. You need not exaggerate nor over-hype. Instead focus on creating punch lines that gets the reader to sit up and drawn into curiosity, excitement and perhaps drooling to want more about what’s in the article.

Search Engine Optimized (Friendly)
Include keyword phrases that are search engine friendly, not too competitive (less than 100K competing web pages) and while maintaining reasonable amount of search volumes (at least 3K per month). Why would you want to bother with search engine factors?

Most people make use of search engine facilities to locate the web site address  that contains the  information (website)  of interest. Thus you need to include keyword phrases that are popular, competitive and which are most likely to be part and parcel of search query terms.

Get Some Hints & Ideas From High Ranking Articles.
There is no universal hard and fast rule as to which is the best method to implement however there is one interesting technique  that some Internet Marketing Guru’s employed to great effectiveness.  Locate relevant articles with highest number of readers from major ezine and article directories such as at www.ezinearticles.com and use these titles and headers as reference to craft yours. Of course you should not copy the exact title;  some major article directories strictly prohibits such actions anyway.

Adhere To Article Directory Guidelines (Which Also Helps To Improve Your Click Through Rate!)
There  are plenty of  tips you could find from article directories as far as crafting of titles are concern. Refer to the general guidelines and requirements  for instance at ezinarticle(http://ezinearticles.com/editorial-guidelines.html). The rules and guidelines are not there to stiffer your creativity but rather to make it more user easier for readers to locate articles that best match their requirements.

Summary
Sometime it is kind of like chicken and egg  dilemma with regards to decide what’s the best title for your article. On one hand, you essentially need to craft a title that is exceedingly interesting but on the other hand you have to ensure the keywords and phrases are SEO optimized so that people can locate your article through search engines! Regardless, it is worth the time and effort to write a compelling title for your article. Do checkout other article writing tips in this blog.

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Local Search Engine Optimization

Posted on : 10-09-2010 | By : Sue Hudson | In : Internet_Marketing

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Local Search Engine Optimization, also known as local SEO refers to offline or on page optimization. Local SEO is easy to implement and you should make sure your web pages are search engine friendly via local SEO.

The basic steps of on site professional search engine optimization.

Keyword Research: Supply and demand keyword research is a must in order to determine what phrases, relating to your products and services, you’re going to market via search engine optimization. Opposed to popular opinion, you do not want the broadest phrases related to your offerings.

Understand what your competitors are striving to rank highly for. Then target all the other well searched phrases there isn’t much competition for. You’ll be far more successful getting 1% of a thousand then 0% of ten million!

Good Keyword Content: Now, write one page/article per keyword placing the keyword in the article headline and throughout the article more at the beginning and ending. Use your main keyword like and hour glass, heavy on top and on bottom.

Also, throughout your article use other variations of your phrase. Make sure to bold your important keyword phrases throughout your site and article content.

Creating proper Meta Tags. Although Google doesn’t put too much value on your title, description and keyword tags anymore, humans do. It does no good to have your page come up on the first page of search results only to be skipped because the description shown is poorly written.

Think of your description as an ad in a newspaper. It must be short, catchy and clean in order to be acted upon. So make sure you do this carefully in order to get the click on your link in the results.

Internal Linking: Be sure your site is linked from home page to your product content pages, and make sure your article content pages link back to your home page forming a circle. Be sure to use your articles keyword in the anchor text pointing back to your home page.

Although these steps are very basic search engine optimization tips and organic SEO steps, they are vital. So take your time and add good content to the already huge Internet and your site will surpass all the piles of content.

Get more information about local SEO optimization by barking at Kevin Turneau and check out how local SEO optimization can make you the Top Dog of your industry.

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Organic SEO Tips

Posted on : 26-08-2010 | By : stargaterich | In : Internet_Marketing

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Why is it that over 98% of the Internet marketers and E-commerce fails to take off within the 1st 2 years in business? One of the major factors is lack of traffic (or worst still not a single visitor to your website or blog).

Hundreds if not thousands of new websites and blogs are created and published daily. The Internet is no longer an environment whereby any hobby of yours can easily be converted into instant money pumping cash machine. If there is such a product or service (no doubt there are plenty of Internet ‘Gurus’ that preys on hopeful newbies) you know where I am coming from; it’s a bunch of BS.


To establish any profitable online business in the Internet or to proceed with any e-commerce it is essential that you focus on website promotion so as to achieve better ranking for your sites on the search engine result pages.

If you drive a car you probably don’t need to understand the gritty details of how the car engine works. You do however need to know some basic stuffs such as how to check the the break oil, how to jump start the car battery or how to change the car tire just in case you run into emergency situation.

Likewise if you are a newbie to e-commerce, online business or Internet marketing, it is imperative that you understand the importance and fundamental of search engine optimization in relation to organic search traffic.

No doubt you can start to make money online without having to understand what organic search and SEO is all about (that is provided you follow a proven system ) however you stand to gain more in the long term if you acquire fundamental knowledge of website optimization.

Getting your web site display in the first page of the search engine result pages will help to generate visibility and public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential buyers of your services and products.

Sponsored Links Versus Organic Search Traffic

Sponsored Links Versus Organic Search Traffic

As shown above, the Goggle search for the keyword phrase “airline ticket” return the list of links associated with it. The organic search list is usually located on the column of the left side (indicated by the red bounded boundary) while the sponsored links (pay search traffic through Goggle AdWords) are located on the top and right side columns (indicated by the green bounded boundaries).

What is organic search? It can be described as the list of relevant web page links (URLs) return by the search engine through the mechanism of indexing of pages based upon keyword relevancy and content.The term SEO (Search Engine Optimization ) is always associated with organic search traffic.

SEO is a marketing technique that emphasize on increasing the number of hits to a specific website through search engines. SEO optimization involve utilizing tools and methods in making your site top ranking in the results of search engines.

The concept of search engine optimization is not as simple as it seems to be. In fact there are a number of things that are to be followed for having the search engine optimization done for a website.

Search engines are the largest source of web traffic and it will continue to be so in the years ahead. In this respect the SEO becomes the most crucial factor for any website and the fact is that this is the best means to get a website within the top ten ranking on the search engine result pages.

Organic search is also known as “natural search” or “free traffic” as it is supposed to be not influenced by commercial payments or bids and you don’t need to pay for services to get your page rank high in the SERP. Organic SEO gear towards making your website more popular through the use of targeted text which relates to what people are searching for.

This is in direct contrast to paid search traffic or sponsored links whereby the search result page ranking is based on keyword bidding to appear at the top such as those on using PPC Goggle AdWords. Paid advertising such PPC (pay per click), ezine ads and many others are quick way to get high page ranking.

So why should you bother with organic SEO instead since you can get instant traffic with paid search ads? Yes, you can get hordes of massive traffic directed to your website through paid ads, the problem though is that at any point of time other competing advertisers can easily outbid you for the same keywords. You have to constantly monitor your ads, do split testing and refine the keywords to improve click through rate (CTR) with paid search traffics.

If you are inexperienced and just getting started with online business my advice would be don’t spend money unnecessary on PPC and other paid search traffics. CPC (Cost per click) for popular keywords are getting increasing expensive and unless you have the necessary budget and you know what you are doing, otherwise be very careful with your budget on PPC.

So what are the organic search traffic steps you need to take to get your website rank as high as possible by the search engines? In a nutshell, page ranking = On page factors +
Off page factors.

Organic SEO

Organic SEO

Goggle computes page ranking based on several dozens of metrics such as the age of the domain, keywords, content, backlinks, off site and on site page factors. No one knows for sure what all the exact metrics are and neither do anyone knows the contribution of each metric and the ranking algorithm to page ranking. (with the exception of Goggle engineers of course!)

Goggle is known to review SEO algorithm from time to time. For instance, it was reported couple of months back that the loading time of the web page will be a new factor that determines page ranking. Some of the old metrics are removed and new ones added. SEO strategy is pretty much an art as much as it is science.

The key to getting good page ranking via organic SEO is 1) identifying key metrics, 2) identify the factors that impact the key metrics and 3) developing the means and strategy to improve your site ranking in the search engines.

What we do know is that there are 3 important key metrics which you need to optimize to improve your site page ranking. These are 1) content 2) keywords and 3) backlink.

Content
You may have heard the saying that content is king. It is absolutely true and will continue to remain so regardless of changes to SEO algorithm. The main purpose of any website is to provide information that entertains or helps address people’s wants and needs. Always remember that the primary objective of Goggle is to provide quality and relevant information to search engine users.

As such content is very important. Your site will go nowhere without high quality, reliable content that is both relevant and useful to visitors. Good content will help to increase the number of incoming links (backlinks) as people book mark and link to your web page.

You should also take note that search engines do not reward sites that publish duplicate contents. Your site will not get penalized for duplicate contents but will not get any benefits in terms of page ranking either. Therefore as far as possible try to post unique articles on your website.

You can outsource content creation to others if you do not have the time or you are not good at it. You can make use of PLR (private label rights) materials and rewrite it to suit your web site niche topics. You can also make use of article spinning software to expedite rewriting of articles.

There are exception to the rules though in the sense that if people like the content in your web page even though it is a syndicated article from elsewhere and they link to your web page you will still get the benefit of incoming link juice that will work towards improving your web page ranking.

Keywords
Search Engine is just a piece of software that comprises of what is known as spiders, crawlers or bots. Search engine send these bots/spiders/crawlers to scan web pages for keywords and other metrics so as to build up dictionaries of relevant links (URLs) . The information gathered and farmed in search engine cloud could then be used to expedite the returns of search engine result page that best match the phrase or topic that a user is searching for.

Search engine crawler use keywords that appears in the title, meta and other relevant tags as well as the content of web pages as index to the dictionaries/database. Some keywords are highly popular and is found in thousands perhaps millions of web pages. Goggle rewards website/web pages that has relevant keywords in the relevant tags that best match the phrase that users are searching for by ranking it higher in the search engine result page.

Search engine do not in fact actually understand the content of any web page since it is just a piece of software program. Much of the web page content analysis is influence by the on page factors.

Keywords in the various HTML tags such as the title, meta and other factors such as the keyword densities, domain name, age of domain, navigation layout of the website (site map), internal page links and many other on page metrics are used to compute the page ranking.

Now and then you might come across some black hat SEO techniques such as keyword stuffing and even special software bot that generates two sets of web page, one for human and the other one for the search engine only. No doubt such techniques can increase your on page ranking nevertheless it is definitely a short lived technique which search engine will catch up with sooner or later and lands you in deep trouble (your site might get blacklisted or ban).

You should spend time to do keyword research for each and every Internet marketing campaign of yours. Some keywords are extremely competitive and you will have tough time to compete if the number of competing pages is high ( greater than 100K hits) . If possible try to include long tail keywords. Keyword research is worth every effort and you should invest in keyword research tools if necessary.

One of the keyword research tools that I strongly recommend is Brad Callen’s Keyword Elite 2. It is truly an astounding software that provides immense power into your hand. This software simplifies and expedite keyword research and automate other time consuming tasks such as competition strength analysis , Adword and Adsense site search and analysis and many more. This keyword research tool is one of my best investment to date.

Backlink
Goggle increase its ability to analyze and determine the popularity and quality of the web page content by considering the number of backlink/incoming links .The more backlinks you have, the more love you get from Google and other search engines.

Backlinks are the only proven way to get and keep high search engine results. Search engines such as Goggle in particular consider backlinks one of the most important metric that determines the quality score of your page ranking. Aim to get as many incoming links as possible from authoritative and high page ranking websites.

As illustrated (pink boxes), there are many ways to increase backlinks to your site. You can participate in forums, article marketing, commenting on blogs, sign up and promote your website via social book mark sites and social media web 2.0 networking sites such as Squidoo, Hubpages, Facebook, StumbleUpon and etc. If you enjoy writing then article marketing is one of the most effective means to promote your site link (through the author’s byline or the resource box).

High page ranking and authoritative article directories such as ezinearticles.com receive thousands of visits daily so you can expect your site traffic and incoming links to increase significantly if your content is good and attract readers.

Video marketing is also quite effective and you should post some video pertaining to your niche market on social web 2.0 sites such as tubemogul, youtube, flicker, facebook and etc. There are some additional work involves though such as video editing to include your website link during the video playback.

Facebook is really catching up fast and may overtake Goggle in terms of volume of traffic. If you are software developer then you have more choices and opportunities. You can develop facebook applications with your website address embedded and share it with others. One interesting facebook application is ‘TagK’. This application allows you to display all your social sites and blog links in your facebook profile.

Commenting on high page ranking blogs will also help to increase backlinks. You need to look for authoritative and high ranking blogs with no-follow tags and which has similar niche and topics as that of yours. Input constructive and engaging comments instead of the usual spam like comment such as ‘Great posting, please check out my website at….’.

You can save much time and expedite searching of high ranking blogs to comment using the free link building software called ‘Comment Kahuna‘. I have been using it for quite awhile and I must say it is quite an impressive software that helps to built targeted backlinks to my website. Do give it a try for after all, it is completely free.

Summary
You should be on your toes if someone tells you there is an instant automatic single push button solution that does not require any effort on your part to get your site rank in the top placement of the search engine result page.

Organic search traffic to your website takes time to build up and the main advantage of it over paid ads is that the traffic is more targeted and more likely to convert into buyers.

Apply at least two of the techniques discussed (for e.g. article marketing and blog commenting) diligently and you will see your web page ranking improve significantly for organic search traffic result in weeks instead of months. If you have the budget, why not integrate paid search traffic together with organic SEO to get to the top search placement?

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Backlinks: Secrets To Get Your Site To The Top Of Google

Posted on : 03-08-2010 | By : Tom Goodwin | In : Internet_Marketing

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If you are involved in internet marketing, back-links is an an often discussed topic. If you are new to internet marketing, however, you may not fully grasp what they are and how you get them.

If your web business will use paid advertising such as AdWords, AdBrite or Yahoo’s paid ads, then back links are something that you do not need to worry about. You only need to focus on keywords when dealing with paid search traffic.

On the other hand if you rely on free search traffic (aka organic search traffic) then it is of primary important that you get good quality back-links to boost your search engine page ranking.

So, let’s assume that you are going to be relying on decent organic rankings in Google (they are the free ones) and you need to get your site high up on Page 1 of Google – preferably #1 – but you don’t understand this SEO business or using back-links and your new web business can’t yet afford someone doing this mysterious art for you.

A back-link is a link that is on one page on the internet, and that links to another page on the internet. In essence, it is the one site “voting” for the other site.

The three major search engines are Google, Yahoo and Bing. Yahoo and Bing do not rely on back-links as much when ranking websites, but since Google encompasses the vast majority of search engine traffic, Google is where all the action should be at.

Anchor text is an important factor when it comes to getting good back-links. If you want to rank for “blue rabbit”, when you can, you want the back-link to include the anchor text “blue rabbit.” In addition, the more links you can get from authority sites the better, as Google counts these “votes” more when the incoming links are from more authority sites.

Your next question should therefore be, how can I get these back-links for my new Siamese fighting fish site? Back in the prehistoric age of the Internet, you would approach other webmasters and politely ask for a link on their website and in return you would offer one on your site to theirs.

If you want to rank in Google for somewhat competitive keywords these days,you may need well in excess of 1000 back-links, or more. That just isn’t feasible if you are simply going around asking for webmasters to
link back to your site.  You need something that gives you more back-link traction.

There are some other factors to consider such as whether the links are do-follow or no-follow, the Page Rank of the site where the back-link comes from and having back-links from a big variety of sites. 

Some of the major factors that you need to be aware of and pay attention to are:

Quality of back-links
Back-links from authorative, trusted and high page ranking websites (for e.g. ezinearticles.com ) gets more vote from Goggle versus back-links from unknown low page ranking websites. A single back-link from such authorative website is worth more than a hundred back-links from irrelevant low page ranking sites.

Relevancy in back-links
The extent of the relevancy of a back-link site’s topics to your site influence how Goggle determine your search engine page ranking position (SERP). A back-link from the same niche or market count as a vote to the relevancy. Thus you should strive to get back-links from authoritative relevant sites.

Quantity of back-links
There is a school of thoughts that it does not matter where your back-links comes from, the more the better so to speak. On the other hand there are also those who feels that Goggle will not reward you based on number of back-links but rather based on the quality and relevancy of the back-links. As a matter of fact your page ranking might even suffer if it comes from banned websites and link farms.

Main Index Page Versus Sub Pages Ranking
One interesting topic that is not often discussed is should you focus on getting back-links to your website main page such as the index page (home page) or should you focus on gettng back-links to the sub pages as well? Well, the truth of the matter is that it all depends on the content layout of your website.

You should avoid diluting your high page ranking main website index page to none SEO optimized sub pages. You should try to balance the back-links throughout your website without hurting the back-link juice to your high PR pages.

One easy way to achieve this balance is by creating a sitemap page where you list all the pages on the site using text links that best describe the pages. This will enable Goggle to crawl and index all the pages more quickly and thus expedite your SERP via back-links.

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One Way Links

Posted on : 23-06-2010 | By : George Mcdonald | In : Internet_Marketing

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Building backlinks is crucial to the success of a website. To make money online means your website needs to get traffic. Building backlinks is one of the most important factors. Backlinks help your website to get listed in search engines and the more you have the better your ranking position will be. The higher your position in search engines the more traffic your site will receive. Of course there are other ways to get traffic to a website but building backlinks is an essential element for it.


Submitting your site to directories is a useful way of building backlinks. Web directories are like an Internet phonebook. Much like a physical directory a web directory will show services / information or products for sale. If you own a business, you want your company listed in each directory to gain potential customers.

In each directory, physical or online, you can choose a category for your company to appear under. For example, if you own a plumbing business, you want your ad to be placed in the section listing plumbing services. Web directories offer a category for your site to be placed under, so if you own a football merchandise website, you can place your site in the category of sport.

Also with a web directory, you can choose certain keywords, known as tags. These tags are useful for when someone is looking within a directory for a service or product. For example, you own a plumbing business in the United Kingdom. You can put a label that says, plumbing services in the UK. When a person performs a search for plumbing services in the UK, your site will appear in search results.

Other benefits of directory submission are one way backlinks. One way backlinks is just as it sounds, its one way. This means that there is no need to offer a link in return to the site, they just link to you. There are several web directories around and most of the directories are free and do not require reciprocal links (link to their website). Currently, thousands of directories over the Internet offer listings for free.

Although it is relatively quick and easy for a person to add the listing information and press submit, doing that for thousands of directories can be quite a daunting task. Lets face it, time is money and most of us do not have hours / days to submit our websites, even if the benefits are very rewarding.

So, lets face it, time is money. Weve all heard the saying, but its true, you built a website today, you want people to visit tomorrow. Well one way to save time and money is to pay someone to do the work for you. This means a small amount of your budget set-up for a second company to go to each directory and submit the information for you. Meaning that you have hundreds / thousands of backlinks in pointing to your website without any effort. The best thing about using another company to do the work for you is the experience of the company in its field. Most companies that offer a directory submission services know their market, to know their customers wants / needs and especially to know the best places to submit your site information.

The way all sites, not just web directories are listed in order of priority is something called PageRank. One site is marked from zero to ten; zero is the lowest and ten the highest. A Manual Directory Submission Service can give your site a chance to be placed in high ranking web directories, giving you many backlinks from ranked sites. Most search engines see your site as being important to them if you have high page rank backlinks. In turn, they rank you higher, meaning more traffic and more sales.

Build thousands of One Way Links through the process of Directory Submission

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Customer Service Basics for Internet Marketers

Posted on : 05-05-2010 | By : Mike Johnson | In : Internet_Marketing

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Many people look into internet marketing because, for the most part, it is a mostly automated business model. The thinking is that all you need to do is set up a website where you offer items or services for sale, use marketing methods like links to get people there, and then watch as those people buy your products and services without you having to lift a finger.


This view would make it seem like there is not much recurring effort that needs to be put in. This could be the reason a lot of these internet marketers are doing a less than acceptable job at customer service. The truth is that customer service is just as valuable to an online business as it is to an offline business. Follow these simple customer service tips and see your clients and customers returning time and again to purchase from you.

After all, it is more likely and easier for you to sell new product to existing customers who are extremely satisfied with your customer service versus trying to sell to new prospects or leads. Furthermore, a satisfied customer is more likely to recommend others to buy from you thus expanding your online business.

When you get contact information from your buyers, make sure to get their physical address as well so that you can send them a thoughtful handwritten note thanking them. That is of course provided the buyer is comfortable to provide their physical delivery address to you. This is going to work better for you if you don’t have a very large business yet.

However, when you are operating a small business these are the things that will get you noticed. Sending a handwritten thank you note for choosing you will often convince your customers to return to you when they are in need of your specific type of service again. And really, a quick little note should only take you a couple of minutes to write. Think of it this way, when you spend that little time on the note, you could be promising your business future sales.

Remember your customer’s feedback and implement it. If you are physically able to do so, spend the time answering every email that comes in whether it is positive or negative. Sometimes the best feedback you receive will be the negative variety because it will allow you to see how to improve what you offer.

You can simply draft an email that says “Thank you for letting us know what you think of our product” and then you should address a few of the comments or concerns they expressed in their mail; doing this will ingratiate you to even the most disenfranchised of your customers. What’s more, they will be more likely to buy from you in the future because they will know that you see them as people and not just as PayPal deposits.

Offer your clients and customers information for free every once in a while. Send out some newsletters about things that are happening with your product or ones that contain interesting information instead of only sending them sales pitches all the time.

If they think that you will only send them promotional material, they will be much more likely to blanket delete all of your mails without having read them. If, however, you offer up some information for free every once in a while, your e-mails will be better received.

You will become even more popular if you send out an e-mail that highlights projects other people are working on. This will demonstrate that you care not only about your bottom line, but also about the other members of your niche and your clients will be happy with this.

Offline businesses aren’t the only ones that need to pay attention to customer service. If you do not continually provide excellent customer service, you will find you client base eroding and you will not see many return customers. Good customer service is often what makes or breaks a business-even online. Are you doing everything you can to create and keep happy customers?

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The Power Of Article Marketing

Posted on : 29-04-2010 | By : stargaterich | In : Internet_Marketing

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It can be quite frustrating to try to get traffic to your website. Comparatively speaking it is easier for you to setup an e-commerce website as opposed to driving traffic to it.

Some people reported that article marketing is no longer as effective as it used to be. Some claimed that article marketing is over saturated. Regardless, it is still one of the most time tested ways to generate traffic to your website. Do not underestimate the power of article marketing.

Writing and submitting articles to article directories and blog networks will help increase targeted traffics to your website. Submitting articles to article directories gives the marketer credibility; increase targeted traffic from the article sites and instant links that boost search engine rankings.

The long-term residual benefits from improved search engine rankings and the articles being used by publishers on other sites. Every article written and submitted produces tangible results as well as additional profits for years to come. The formula is a simple one – the more quality articles you write, and the more directories you submit them to, the more opportunity for you to make money from the Internet.


What does targeted traffic mean? In a nutshell, it refers to people who have interest in your niche product or service. People go to article directories to search for information that will help address their problems and needs. After reading your article they desire to know more so they visit your website through the contact information found in the author’s resource box.

It is easier to achieve a successful sale with a person that already has a strong interest or need for the product or service. What is the odd of trying to sell an icebox to an Eskimo staying in the artic? Well, your guess is as good as mine.

Many Internet marketers made the mistake of trying too hard to sell to just about everyone. There is no point in getting high traffic to your website if it does not translate to actual sales For instance, many people do window shopping and most of these people are not likely to buy anything when they visit your shop.

Instead you should focus on getting leads and prospects that shows interest in your product or service. What better way to accomplish that through the means of submitting articles and by doing so reaping the benefits of increased potential prospects visiting your website after they read your articles.

In summary, article marketing is a great way to get free advertising for your business. If you want to build a powerful Internet marketing business one of the best ways for you to achieve this is through article marketing! Article marketing can create astounding results in a small amount of time because of the powerful things that it does!

Many companies have been successfully implementing only article marketing strategies, showing just how effective these strategies can be. There are techniques you need to know such as how to pick the perfect title for your article, keyword research, keyword phrase selection, writing persuasive and hypnotic. Do it right from the beginning and you can guarantee yourself less work in the future!

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