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One Simple SEO Techniques – How To Get More BackLinks

Posted on : 28-05-2011 | By : stargaterich | In : Internet_Marketing

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There are many ways and strategies to improve your website search engine page ranking. Search engine optimization, better known as SEO is almost a universal topic that you can’t move away from when it comes to page ranking. Those who tell you that you don’t have to bother about SEO as far as online business is concern is lying to their teeth!.

Forget about those black hat SEO techniques which many try to master and deploy. Google’s recent changes to a number of the search engine page ranking workout, criteria and undisclosed number of other algorithms has affected many websites search ranking positions. Some of these sites simply ‘disappear’ within overnight from Google’s organic search result page.


One criteria that remains critically important despite recent Google’s search algorithm change is that of pertaining to incoming links to your site (which is also known as backlinks ).

You can expect your site ranking to improve if there are links from relevant authoritative sites to yours. A site that has high PR (page ranking) with backlink to your site is a vote of confidence to the search engines that your site is worth indexing and that it should be rank high comparatively to the high PR sites that link to yours!.

Thus you should focus your efforts on building quality backlinks to your site. How do you get backlinks from high PR sites? Well the first thing that you need to do is publish quality contents in your site!. It is more likely for webmasters of high PR sites to link to yours if your site contains good content. Participating in relevant high PR forums and commenting on high PR blogs are also known to be quite effective to generate some quality incoming links juice.

Do some research on high PR sites similar to yours (in terms of business niche) and determine where their backlinks comes from. You can easily do that by using various free online SEO tools, one such is backlink analyzer tool. . Study your competitor’s site backlinks to determine the kind of link juice which helps with page ranking. With such information, you can either write to these backlink websites to request for link exchange or you can follow up and input contructive comments in their blogs, feedbacks and etc.

On a footnote I reckoned that there are some Internet Marketing gurus who use the products they sold to promote their own websites.  For instance, I know of a guy (no pun intended) whom I will not reveal here but I am sure there are many others like him out there who embed their own links within the blogs created using their blogging theme/blogging software.

I studied and gathered the back-links of this particular guru website and I noticed that quite a number of the incoming links to his website comes from blogs that were created using the blogging theme and software created by that Internet Marketing Guru!. Such technique may seems to be unethical to some but otherwise it is indeed a smart way to gather extra backlinks, even from those that are not in the same niche.

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How To Improve Search Engines Ranking

Posted on : 11-05-2011 | By : stargaterich | In : Internet_Marketing

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The question that is on most webmaster’s mind is how to get their website or web page rank as high as possible by major search engines such as Google, Bing or Yahoo. The higher your page ranking the more traffic and visitors and the more opportunities it is for you to build a responsive customer list and customer base that will translate to repeated buyers of your products and services.

You may have heard the phrase ‘content is king’. Well, it is certainly true in every sense particularly when you deal with online business. People visit websites to get information. One way to attract repeated visitors to your website is via providing fresh quality content, notably information that is interesting and which address readers problems and needs.

It is important to note that content is only part of the equation as far as traffic is concern. There are hundreds if not thousands of new websites created daily. How do you expect visitors to know the existence of your website amidst thousands of websites offering similar products and services? You can have the best content in your site but if no one knows the whereabouts of your site then even the greatest content you have will not make you any money.

If you want to get your website notice by as many people than you need a holistic approach involving different strategies to boost your search engine ranking position (SERP). How do you compete with other websites for visitors attention and how do you publicize it so that people know of your site’s URL (Uniform Resource Locator)


Well, one thing for sure, you can certainly pay advertising companies specializing in traffic generation to promote your business website. It cause money to do so and not everyone can afford it though. Internet business is level playing field as far as you, I or big corporations are concern. Why? Well, you can beat the big guys at their own games so to speak if you know the strategy, the science and the arts behind page ranking.

Most people make use search engines to locate website of interest. Search engines rely on keywords and keyword phrase that the user type into the search engine. Certain keywords are use more frequently than others. You need to identify popular keywords targeting to your specific online business niche and focus your website content around those profitable keywords.

A lot of people equates SEO (Search Engine Optimization) with keyword research. It is not exactly identical in the sense that SEO and keyword research are closely interdependent but they are not exactly the same. SEO involves activities to optimize your web pages so that it becomes ‘search engine friendly’. Keyword research and analysis on the other hand involves choosing search terms that are more likely to be entered into the search engines by people when they conduct searches.

Keyword research is an important aspect of online business which you cannot overlook. The title of your content should include keywords that are not too generic (too broad base ) as well as not too specific. For instance, an article with the title ‘ Dog Ramp’ is not as targeted as ‘Dog Ramp For Old Pomeranian’. The number of competing sites with with search pharse ‘Dog Ramp’ is a lot more compare to the latter which has the qualifier ‘Old Pomeranian’. The latter search phrase is also known as long tail keywords.

Long tail keywords helps you to attract more targeted traffic to your website. In that sense, it helps you to build a prospect list that is more responsive to your products and services. Comparatively speaking, a small customer list of say 10 buyers is more important than a huge untargeted customer base of say 100 people who are just looking for freebies.

You need to ensure your website is optimized with so called ‘money’ keywords, popular keywords that has reasonable daily amount of searches and reasonable amount of competition. Keyword research is an ongoing process that you need to constantly update and refine because search terms that are popular today may not be so in the future.

Attached is a free document on how to get your website rank highly by Google using step by step instructions. If you follow instructions described in it, you will be a cut above the rest in terms of your website page ranking. Don’t just read and do nothing. Take action and see the results.

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SEO Software – Traffic Travis

Posted on : 05-05-2011 | By : stargaterich | In : Internet_Marketing, Tools

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traffictravis

The number one reason why most people never succeed with Internet Marketing or any online business for that matter is because of the lack of publicity and awareness of the whereabouts of their websites or marketing blogs. Hundreds of new websites pop up daily and the numbers are growing. If you are unable to attract any traffic to your website then chances are that you won’t be able to make sales. No sales means means no business and no profit.
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Of course there are many other contributing factors that impact the success of your online business however regardless of what niche business you are into, traffic is still one of the most important criteria that you need to focus for both short as well as long term business sustainability. Search engine optimization, better known as SEO is an important aspect of traffic generation and sustaining which you should pay attention to.

In a nutshell SEO is all about optimizing your website such that it is search engine friendly and it rank as high as possible in the search engine ranking position (SERP). Majority of visitors relies on search engines to navigate to sites of interest. There are two types of SEO approach that you need to work on namely on page and off page optimization. On page SEO is easy and straightforward to implement.

Off page SEO is more complicated and involves a lot of more efforts. Notably off page SEO involves selection of appropriate keywords and keyword phrases that are popular and more likely to be as search terms by users.

The number of competing websites for any keywords and the number of of searches per month are two key parameters that you need to study carefully as part of the off page SEO. There are many free keyword research tools you can use to expedite and facilitate such work.

One of the best SEO tool that I have purchased and used with great satisfaction is Traffic Travis. The free version of this software packs quite a punch so to speak. The premium version allows you to save search results as well as no limitation on the number of keywords to search.

Not many SEO software come close in terms of offering powerful and important features such as keyword research, search engine tools, PPC analysis, page analysis, SEO analysis and host of other features. You have nothing to lose by using the free software. Just go ahead and download this great SEO software and use it to improve your website SEO. I am sure you will be delighted and I think you will soon find that it is worth every penny to upgrade to premium version.

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Content Is King – What Is Quality Content

Posted on : 16-02-2011 | By : stargaterich | In : Internet_Marketing

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One of the most important aspect of online business is traffic. You need to get as much possible targeted traffic to your site. Targeted traffic basically refers to people who are interested in what you have to offer in your site. These are visitors that you can potentially convert to buyers.

There are many SEO techniques that you can employ to improve your search engine ranking position or SERP. The most effective and time tested strategy is by improving your site’s content. As the saying goes, content is king. You need to optimize your site’s content  to make it relevant and value added to people. In other words, not just any content but quality content.

So what is quality content?  How do you define quality content?  It simply means content that satisfy visitor’s needs and pertains to and answer the question at hand.
It implies useful content, is informative and it is accurate. It must also be grammatically correct , punctuated properly and it reads well. More importantly, it must be original, do not beat around the bush so to speak, lean, mean and its on the point.

Besides, quality content also denotes content that is relevant to the topic at hand and authoritative. In most cases, the content must not be overtly promotional or commercial in nature. The information must serves a useful and practical purpose.

It is content that is self serving with the primarily objective of informing the reader and provide answers to important questions without leaving too many more questions unanswered. Quality content distinguishes your site from competing sites.

No one in their right mind would want to spend time to visit any website or blog that is cluttered and fill with everything sans content. Most peoople use search engine to look for relevant results. The objective and goal of major search engines is to provide searchers with sitest that best answer their user’s queries. Search engines don’t want to serve up sites that leave their users irritated and still asking the same questions.

If you are a serious online business owner, you must ensure your site serve quality contents to visitors. Quality blog postings and web page contents will draw more traffic and helps you to build lists and prospects that you can convert into loyal customers.

In summary, if you are able to get the visitor to agree that they have learned something important from your site then you know for sure you have great content. On the other hand if the visitor tells you he or she is not sure why they bother to visit your site then you also know for sure your site is lacking in content

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Organic SEO Tips

Posted on : 26-08-2010 | By : stargaterich | In : Internet_Marketing

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Why is it that over 98% of the Internet marketers and E-commerce fails to take off within the 1st 2 years in business? One of the major factors is lack of traffic (or worst still not a single visitor to your website or blog).

Hundreds if not thousands of new websites and blogs are created and published daily. The Internet is no longer an environment whereby any hobby of yours can easily be converted into instant money pumping cash machine. If there is such a product or service (no doubt there are plenty of Internet ‘Gurus’ that preys on hopeful newbies) you know where I am coming from; it’s a bunch of BS.


To establish any profitable online business in the Internet or to proceed with any e-commerce it is essential that you focus on website promotion so as to achieve better ranking for your sites on the search engine result pages.

If you drive a car you probably don’t need to understand the gritty details of how the car engine works. You do however need to know some basic stuffs such as how to check the the break oil, how to jump start the car battery or how to change the car tire just in case you run into emergency situation.

Likewise if you are a newbie to e-commerce, online business or Internet marketing, it is imperative that you understand the importance and fundamental of search engine optimization in relation to organic search traffic.

No doubt you can start to make money online without having to understand what organic search and SEO is all about (that is provided you follow a proven system ) however you stand to gain more in the long term if you acquire fundamental knowledge of website optimization.

Getting your web site display in the first page of the search engine result pages will help to generate visibility and public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential buyers of your services and products.

Sponsored Links Versus Organic Search Traffic

Sponsored Links Versus Organic Search Traffic

As shown above, the Goggle search for the keyword phrase “airline ticket” return the list of links associated with it. The organic search list is usually located on the column of the left side (indicated by the red bounded boundary) while the sponsored links (pay search traffic through Goggle AdWords) are located on the top and right side columns (indicated by the green bounded boundaries).

What is organic search? It can be described as the list of relevant web page links (URLs) return by the search engine through the mechanism of indexing of pages based upon keyword relevancy and content.The term SEO (Search Engine Optimization ) is always associated with organic search traffic.

SEO is a marketing technique that emphasize on increasing the number of hits to a specific website through search engines. SEO optimization involve utilizing tools and methods in making your site top ranking in the results of search engines.

The concept of search engine optimization is not as simple as it seems to be. In fact there are a number of things that are to be followed for having the search engine optimization done for a website.

Search engines are the largest source of web traffic and it will continue to be so in the years ahead. In this respect the SEO becomes the most crucial factor for any website and the fact is that this is the best means to get a website within the top ten ranking on the search engine result pages.

Organic search is also known as “natural search” or “free traffic” as it is supposed to be not influenced by commercial payments or bids and you don’t need to pay for services to get your page rank high in the SERP. Organic SEO gear towards making your website more popular through the use of targeted text which relates to what people are searching for.

This is in direct contrast to paid search traffic or sponsored links whereby the search result page ranking is based on keyword bidding to appear at the top such as those on using PPC Goggle AdWords. Paid advertising such PPC (pay per click), ezine ads and many others are quick way to get high page ranking.

So why should you bother with organic SEO instead since you can get instant traffic with paid search ads? Yes, you can get hordes of massive traffic directed to your website through paid ads, the problem though is that at any point of time other competing advertisers can easily outbid you for the same keywords. You have to constantly monitor your ads, do split testing and refine the keywords to improve click through rate (CTR) with paid search traffics.

If you are inexperienced and just getting started with online business my advice would be don’t spend money unnecessary on PPC and other paid search traffics. CPC (Cost per click) for popular keywords are getting increasing expensive and unless you have the necessary budget and you know what you are doing, otherwise be very careful with your budget on PPC.

So what are the organic search traffic steps you need to take to get your website rank as high as possible by the search engines? In a nutshell, page ranking = On page factors +
Off page factors.

Organic SEO

Organic SEO

Goggle computes page ranking based on several dozens of metrics such as the age of the domain, keywords, content, backlinks, off site and on site page factors. No one knows for sure what all the exact metrics are and neither do anyone knows the contribution of each metric and the ranking algorithm to page ranking. (with the exception of Goggle engineers of course!)

Goggle is known to review SEO algorithm from time to time. For instance, it was reported couple of months back that the loading time of the web page will be a new factor that determines page ranking. Some of the old metrics are removed and new ones added. SEO strategy is pretty much an art as much as it is science.

The key to getting good page ranking via organic SEO is 1) identifying key metrics, 2) identify the factors that impact the key metrics and 3) developing the means and strategy to improve your site ranking in the search engines.

What we do know is that there are 3 important key metrics which you need to optimize to improve your site page ranking. These are 1) content 2) keywords and 3) backlink.

Content
You may have heard the saying that content is king. It is absolutely true and will continue to remain so regardless of changes to SEO algorithm. The main purpose of any website is to provide information that entertains or helps address people’s wants and needs. Always remember that the primary objective of Goggle is to provide quality and relevant information to search engine users.

As such content is very important. Your site will go nowhere without high quality, reliable content that is both relevant and useful to visitors. Good content will help to increase the number of incoming links (backlinks) as people book mark and link to your web page.

You should also take note that search engines do not reward sites that publish duplicate contents. Your site will not get penalized for duplicate contents but will not get any benefits in terms of page ranking either. Therefore as far as possible try to post unique articles on your website.

You can outsource content creation to others if you do not have the time or you are not good at it. You can make use of PLR (private label rights) materials and rewrite it to suit your web site niche topics. You can also make use of article spinning software to expedite rewriting of articles.

There are exception to the rules though in the sense that if people like the content in your web page even though it is a syndicated article from elsewhere and they link to your web page you will still get the benefit of incoming link juice that will work towards improving your web page ranking.

Keywords
Search Engine is just a piece of software that comprises of what is known as spiders, crawlers or bots. Search engine send these bots/spiders/crawlers to scan web pages for keywords and other metrics so as to build up dictionaries of relevant links (URLs) . The information gathered and farmed in search engine cloud could then be used to expedite the returns of search engine result page that best match the phrase or topic that a user is searching for.

Search engine crawler use keywords that appears in the title, meta and other relevant tags as well as the content of web pages as index to the dictionaries/database. Some keywords are highly popular and is found in thousands perhaps millions of web pages. Goggle rewards website/web pages that has relevant keywords in the relevant tags that best match the phrase that users are searching for by ranking it higher in the search engine result page.

Search engine do not in fact actually understand the content of any web page since it is just a piece of software program. Much of the web page content analysis is influence by the on page factors.

Keywords in the various HTML tags such as the title, meta and other factors such as the keyword densities, domain name, age of domain, navigation layout of the website (site map), internal page links and many other on page metrics are used to compute the page ranking.

Now and then you might come across some black hat SEO techniques such as keyword stuffing and even special software bot that generates two sets of web page, one for human and the other one for the search engine only. No doubt such techniques can increase your on page ranking nevertheless it is definitely a short lived technique which search engine will catch up with sooner or later and lands you in deep trouble (your site might get blacklisted or ban).

You should spend time to do keyword research for each and every Internet marketing campaign of yours. Some keywords are extremely competitive and you will have tough time to compete if the number of competing pages is high ( greater than 100K hits) . If possible try to include long tail keywords. Keyword research is worth every effort and you should invest in keyword research tools if necessary.

One of the keyword research tools that I strongly recommend is Brad Callen’s Keyword Elite 2. It is truly an astounding software that provides immense power into your hand. This software simplifies and expedite keyword research and automate other time consuming tasks such as competition strength analysis , Adword and Adsense site search and analysis and many more. This keyword research tool is one of my best investment to date.

Backlink
Goggle increase its ability to analyze and determine the popularity and quality of the web page content by considering the number of backlink/incoming links .The more backlinks you have, the more love you get from Google and other search engines.

Backlinks are the only proven way to get and keep high search engine results. Search engines such as Goggle in particular consider backlinks one of the most important metric that determines the quality score of your page ranking. Aim to get as many incoming links as possible from authoritative and high page ranking websites.

As illustrated (pink boxes), there are many ways to increase backlinks to your site. You can participate in forums, article marketing, commenting on blogs, sign up and promote your website via social book mark sites and social media web 2.0 networking sites such as Squidoo, Hubpages, Facebook, StumbleUpon and etc. If you enjoy writing then article marketing is one of the most effective means to promote your site link (through the author’s byline or the resource box).

High page ranking and authoritative article directories such as ezinearticles.com receive thousands of visits daily so you can expect your site traffic and incoming links to increase significantly if your content is good and attract readers.

Video marketing is also quite effective and you should post some video pertaining to your niche market on social web 2.0 sites such as tubemogul, youtube, flicker, facebook and etc. There are some additional work involves though such as video editing to include your website link during the video playback.

Facebook is really catching up fast and may overtake Goggle in terms of volume of traffic. If you are software developer then you have more choices and opportunities. You can develop facebook applications with your website address embedded and share it with others. One interesting facebook application is ‘TagK’. This application allows you to display all your social sites and blog links in your facebook profile.

Commenting on high page ranking blogs will also help to increase backlinks. You need to look for authoritative and high ranking blogs with no-follow tags and which has similar niche and topics as that of yours. Input constructive and engaging comments instead of the usual spam like comment such as ‘Great posting, please check out my website at….’.

You can save much time and expedite searching of high ranking blogs to comment using the free link building software called ‘Comment Kahuna‘. I have been using it for quite awhile and I must say it is quite an impressive software that helps to built targeted backlinks to my website. Do give it a try for after all, it is completely free.

Summary
You should be on your toes if someone tells you there is an instant automatic single push button solution that does not require any effort on your part to get your site rank in the top placement of the search engine result page.

Organic search traffic to your website takes time to build up and the main advantage of it over paid ads is that the traffic is more targeted and more likely to convert into buyers.

Apply at least two of the techniques discussed (for e.g. article marketing and blog commenting) diligently and you will see your web page ranking improve significantly for organic search traffic result in weeks instead of months. If you have the budget, why not integrate paid search traffic together with organic SEO to get to the top search placement?

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Paid Search Engine Marketing-PPC

Posted on : 17-08-2010 | By : stargaterich | In : Internet_Marketing

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Okay, you sign up as affiliates for Amazon, Clickbank and other affiliate programs in the hope of getting as many sales commisions as possible. You set up nice websites with proper landing pages and then you thought money will start to roll in. After all, that’s what most of the Internet Gurus would have you believe that making online money is as easy as it can be.

You waited for days and perhaps even weeks and not a single successful sale. You wonder what had gone wrong. As matter of fact you shouldn’t be surprised at all. Why is that so? After all, over 98% of the Internet Marketers and online business entrepreneurs never make it through the 1st 2 years. Shocking isn’t it?

Setting up an e-commerce site is easy indeed. The capital start up cost to establish an online business is dirt-cheap. The hard part though is getting your site to being profitable in relation to the amount of time you invest into it. Online business and Internet marketing is not a get rich quick dream that many Internet Gurus would want you to believe.

The life line of all online business is traffic. Without traffic, your website or blog will just be that, an orphan site with no one noticing it, ever, period. No traffic equals to no visitor and no visitor means no sales and no sales equals to close shop. Traffic alone is not enough though. You need quality traffic, traffic that converts visitors into buyers of your product or service.

The million dollar question therefore is how do you get people to notice and thereafter visit your site? The answer couldn’t be simpler. Majority of people make use of the search engine to locate sites that are relevant to their keyword searches. Therefore you must get your website to rank as high as possible in SERP (search engine result page)

How do you improve and increase your website page ranking? There are two ways to divert traffic to your website as far as SERP is concern. The two methods are 1) Paid search engine marketing and 2) Organic search traffic.

When done correctly, paid search engine marketing can improve and increase traffic to your website very quickly, usually within days. For this post we will talk about paid search engine marketing. In the next subsequent post we will touch upon organic search traffic.

Paid Search Engine Marketing
Firstly, you can subscribe to paid search traffic such as PPC (Pay Per Click) through Goggle Adwords, Yahoo Search Marketing and MSN Ads Center.

PPC is also known as performance based form of advertising because you only need to pay when people click on your ads. You might end up with lots of clicks and no sales if you do not target your ads with the appropriate keywords that draw the right kind of traffic that converts to sales.

The main advantage with paid search traffic is that you can get your site rank highly by the search engines in the shortest possible time if you target the right keywords and outbid others in terms of CPC (cost per click). The main big draw back associated with this method is that you need to spend money before you even make your first sale.

The main disadvantage with paid search engine marketing is that you have to continuously monitor your search campaigns, fine-tune the keywords so as to improve the click through rate of your ads. Traffic to your website and thus your page ranking is affected the moment you stop the paid search traffic campaigns.

Furthermore, you don’t have to worry about backlinks because Goggle in particular no longer take backlinks into consideration when dealing with paid search traffic. You don’t need to put efforts and time into getting quality backlinks even though there is no harm to do so.

You may come across Internet Marketing promotions that boast about eighteen-year-old kids that earns well over 20K grand online by using certain IM strategy and techniques. What these Gurus failed to tell you honestly are the amount of money these people spend on PPC bidding on competitive keywords in order to achieve the high page ranking in SERP. Thus a 20K sales may actually translate to just couple of hundred of dollars net profit after you minus off the advertising cost!

Using PPC As List Building Strategy

List building is a great way to build your online business. The money is in the list. You may have heard this saying in the online marketing world. It is true. It means that the larger your subscriber list is the more money you will make.

The list is contact information you have from the visitors to your website. It is easier to sell to a repeated customer than to a stranger. Once you have someone on your list you can send helpful information to that person and once you have his or her trust you can start selling to him or her.

You can build a huge subscriber list quickly via PPC marketing if you can get your ads to show up for the keywords you are targeting. You can then drive traffic to your landing page through the ads and get the potential prospects and leads to sign up in exchange for free gifts such as e-books.

Using PPC To Increase AdSense Income
AdSense is the counterpart of AdWords. As an advertiser you pay Goggle via PPC AdWords to get your ads display in SERP whereas as a publisher, you get paid when someone click on the AdSense links embedded in your webpage or blog.

Three factors that determine your AdSense income are 1) the amount of traffic to your website or webpage and 2) the click through rate of your AdSense, 3) the cost per click of the keywords that the AdSense is targeting.

So long as the Goggle AdSense income generated is more than what you paid for Goggle AdWords PPC campaigns to drive traffic to your site, you should be fine. As a matter of fact there are some Gurus who are making huge AdSense income through this approach.

Apart from Goggle AdWords, you should also try to diversity paid search traffic to include Yahoo and Microsoft Bing search engines. No doubt Goggle still holds the lion share in terms of search volume, nevertheless there are still signficant searches conducted via Yahoo and Microsoft online marketing channels.

Please checkout Brad Callen’s Goggle AdWords Made Easy e-book. It is not difficult to maximize your returns from PPC Goggle AdWords. You need to continue to refine your keywords and do split testing to eliminate those none profitable campaigns (none optimize and none profitable keywords).

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Efficient Ways To Improve SERP – Backlinks

Posted on : 14-08-2010 | By : stargaterich | In : Internet_Marketing

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The more websites linking to yours, the higher the ranking you will have. Backlinks are critical factor to ranking high in Goggle. Getting quality back links is important if you wish improve your website SERP (Search Engine Result Page).

What is SERP? It is the search engines listing of results displayed in relation to a query using one or more keywords that a user has entered. The pages of results that you will see are the SERPs. Search engine results can generates huge amounts of quality, targeted traffic that can obviously result in huge profits for your online business.

It is important to get your website rank on top two of the SERP because generally people would not bother to go way pass beyond the 1st two pages of the result query. If you want your website to do well, then it is important to position your website as high as possible in the SERP.

Getting backlinks from high PR (page ranking) websites to yours is a clear indication to search engines that your website is popular and a vote of confidence. There are many ways to acquire backlinks.

The more incoming web links (backlinks) you have with your keyword in it’s title (also called as anchor text), the better you will rank on the Search Engines for that keyword.

Backlinks can be categorized into different types depending on the link building strategies and link relationship. The link types are:
1)1 way link
2)2 way link (aka reciprocal link)
3)3 way link

1 way link
Search engines loves one way links. One way link is a link that points from one web page to another person’s website and not vice versa. It is a one directional link. For instance, website ‘B’ may contain a link that points to website ‘A’. Website ‘A’ do not contain any link that points to website ‘B’.

2 way link (aka reciprocal link)
A 2 way link usually involves agreement between web masters to exchange links. For instance, website ‘A’ contain a link that points to website B. Website ‘B’ contain a link that points to website ‘A’. Two way link is also known as reciprocal link.

One way link is usually treated more valuable compare two way link because search engines take into consideration the possibility of agreement between web masters to exchange links. Reciprocal links can still be important if they are from high ranking pages.

3 way link
3 way links are variants of one way links. 3 way linking is considered a triangular one way link between three sites. Site A links to site B and site B links to site C, then site C links to site A.

Multiple one way links leaves no footprint for the search engines to quickly detect and devalue such arrangements. It is still possible for Goggle to detect these by checking the domain registry for ownership of the websites. Chances are though Goggle will not go to such extreme measure unless such 3 way links are generating insurmountable amount of huge
backlinks.

The risk associated with 3 way linking is that you might not have control over the 3rd link and where its coming from in particular if you don’t own or control the 3rd website.  Thus if the 3rd
link is blacklisted or ban by search engines than your main website might get affected too.

The key advantage of 3 way links is that if you own multiple websites or the other websites are trusted and authoritative sites, you can increase the rankings for all of them. For instance, You can link social media sites such as Squidoo page to a Hub page which in turn points to your main website.

Free Service To Generate Backlinks
There are many companies that offers automatic link building services. You have to be careful to ensure you don’t end up with those that implements link building techniques that may ran afoul with the search engines.

Receivelinks offers free link building services. You may wish to give it a try but do so with discretion. Nothing is foolproof so you could start with websites that generates less income and gradually move up to build up your more important sites using this service.

Summary
There are many ways to increase your website page ranking. SEO algorithm may change from time to time but its very likely that the number of backlinks will continue to remain a critical factor which count as votes to website popularity.

1 or 3 way linking from high ranking websites will definitely help to increase your website SERPs. It is important to explore other SERP improvement strategies so as to increase your site ranking. Notably you should pay attention and focus to target optimal keywords and optimize your website for both on-site factors as well as off-site factors.

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