Creating a website has never been easier nowadays. You don’t need to be a webmaster neither do you need to be proficient in HTML to create one. Put it simply, if you know how to move a mouse and type the computer keyboard you can create a web page within minutes.

There are many good free online web design software that you can use to create nice clean and cool looking sales page. BlinkWeb is one such I have used and it goes without saying that it is one of the best free product one could ask for. Commercial software such as Dreamweaver is good to have but not a must.

Another cool free website builder software that I have come across is Weebly. It is so easy to use so there is no excuse why you can’t set up a website to make money online. Here’s two tutorial on how to create a simple site using Weebly. Do check it out!
Set up free website tutorial part I
Set up free website tutorial part II

It is important for you not to overlook the importance of good web design. A fanciful site is useless if it contains the bells and whistles minus content and good layout. Please check out my previous post on tips for a good web design

There are a lot of elements that make web designing successful. One of the most essential among those is to remember that websites designed to be scanned has a higher possibility of being successful than those that are not. In this article we will explain what is scanning in relation to web pages design.

When visitors come across a certain website, scanning is the first thing that they do. They scan through the pages and look for something that they need, and when they do not find anything they will straightaway hit back and move on.

Since you cannot make people read, as a web designer you are required to know how to help them to scan successfully.

When visitors scan a particular website page, they do it in certain patterns: the “F pattern” or “E pattern”. As a web designer, when you create your site, scan it the way your visitors will, that is in a broad horizontal strokes. The vital part of this technique is to not to read your text. Just scan the pages in a very relax but fast gaze.

Now after performing the above exercise, try to answer these questions:

1. Do the things you have seen give a clear purpose? 2. What is the first thing that has caught your attention?

To assist you achieve your goal of helping your visitors scan your pages successfully here are the points you can follow:

1. Write meaningful section headers. This facilitates visitors to acquire an instant summary of the pages they are scanning. Think of the insights that will be most applicable and important to the user.

2. Put the most important things above the fold. This is one of the most common error designers make. They are using the above fold for fancy images, banners and logos that do not show anything at all about the true purpose of the site.

3. Put related items together. Do not make people hunt for contents. When you are talking about a certain topic make sure to put things in one place.

4. Use contrasting colors. This is one of the ways on how you can tell visitors what is and what is not related on your page.

5. Use different font sizes. Big fonts are usually being used for section headers or for significant keywords that you would like your visitors to remember.

There you go, all the best to your web designing career for now.

What is main goal of a good web design? Put it simply it is to produce an attractive and fully functional website that will convince visitors of your website to take action. This involves placing together a web design with great graphics, easy navigation, logical layout and good content.

Content is one of the most important element for a good web design. Thus, it is critical to place together contents with the correct grammar and spelling. You can make use of free online spelling and grammar checker to check your content. You are never short of choices when it comes to using online grammar checker. Just goggle ‘online grammar checker’ for the list of free spelling & grammar check utilities.

These aspects will enforce your capabilities. It is also significant for a web design to be compatible with many browsers. The website design must work properly with most widely used browsers. It would be safer to stay away from exaggerated special effects that may not be supported in some browsers. You need to ensure that the widgets in your website is backward compatible with older versions of the same browser.

Cross browser compatibility testing used to be quite a challenging and time consuming job in the past. Well, not anymore as it is quite straightforward and easy to test your web pages nowadays. You can try browser testing services such as those offer by browsershots.org and http://spoon.net/browsers/ to check out how your web page will look like under different browsers.

Those who are more technical savvy can make use of VMWare software to checkout their website on various browsers running on different operating systems.

As most Internet users are considered impatient and since studies have shown that people will click away if a web page takes longer than 10 seconds to load, it is essential for your web design to have proper consideration when it comes to the graphics and photos.

Be sure you optimize your photos and other graphics to see to it that it will not contribute to the slow loading of your page. Apply the ALT HTML tag so people with graphics turned off and those using hand held devices know what the picture is.

Multimedia is also an inevitable aspect of web design. It is made up of flash movies, video clips, audio clips and background music. It is extremely recommended to employ streaming media as it slims down download time. Also, do not forget the 10 second rule in adding multimedia.

Your web design should incorporate navigability. Your site’s navigation should be simple and intuitive. Recent studies have also found out that if visitors do not see what they want in 3 clicks, they will abandon a site. Thus, it is recommended that every essential area of your website should be accessible within three clicks from anywhere else on the website.

You can engage a good web master to design the website for you if you are not familiar with website design. There are many freelance web masters which can do a very good job at a reasonable price. Go to www.elance.com to checkout.

Alternatively, you may wish to consider website design tools such as BlinkWeb. BlinkWeb is a powerful WYSIWYG (What You See Is What You Get ) tool that facilitate the building of website in couple of minutes!.

With good sense and planning, your web design can be both useful and attract visitors. Ultimately this translate to increase traffic to your website.

You may have listened to the term SEO by now. It has become quite a common jargon for the Internet-savvy. SEO actually stands for “search engine optimization” or “search engine optimizer.” Numerous companies are now employing search engine optimizers in order to advertise their website and reach out to a wider market.

Many SEO consultants offer useful and tested services for web owners. Their services include a review and analysis of your live website contents and structure; offering technical advice on website development; content development; keyword mining and research; management of numerous online business development campaigns; and in-house SEO training.

Now let us focus on the content aspect of SEO. SEO copywriting is a technique of writing a text on the web page that permits the viewers and visitors to read it clearly, while trying to achieve the demands of search engine robots. The goal of search engine optimization copywriting is to get the website rank highly in search engines using the specific keywords. Copywriting also optimizes other on-page aspects such as Title, Description and Keywords tags, headings and alt text.

So what truly is the concept behind SEO copywriting? Search engines demand genuine content pages with relevant texts that are related with certain keywords. It is produces for the unique intention of attaining high rankings. When it comes to SEO copywriting, it is recommended to have around 250 viewable words per page and strategically set keywords within the text.

However, SEO copywriting works for suitable websites and suitable search terms. It is also very important that the writer knows how to avoid the deadly sins of copywriting, with keyword stuffing on top of the list. Keyword stuffing is somesort of blackhat technique whereby you insert repeated keywords in the content. Search engines can easily detect duplicate keywords signature and you risk being blacklisted.

With these factors, SEO copywriting can attain good results which can lead a website to have higher rankings across many popular search engines.
A page that is successfully optimized by copywriting however, has no guarantees. There may be competitors with better SEO schemes. If your website keeps on slipping in the rankings, then SEO copywriting must be redone.

Copywriting skill is very important for the simple fact that it is the doorway where customer decides to either leave or stay on your sales landing page. Effective sales copywriting is essential and not easy to master quickly. Furthermore, copywriting takes on a whole new meaning when you trying to market your product or service online. You need to take into consideration SEO and make sure it blends in nicely with your sales message.

Learn how SEO Copywriting and SEO Strategies can help increase the traffic to your website and thus boost your business!