Posted on : 31-05-2010 | By : Nell Harrison | In : Internet_Marketing
Tags: business, internet, Internet_Marketing, niche
Running and operating a business is not as easy as it seems to be. You have to do a lot of things to let others know about your company and you need to work all the time to advertise your products, services and handle the requests and orders from your clients.
You may outsource some of the tedious and repetitive works such as web site design, article marketing, traffic generation, search engine optimization and etc.
Do you recalled the 80-20% rule? That 80% of the result comes from 20% of the efforts. It is therefore important for you to put limited resources that you have to focus on key critical aspect of the online business such as niche research and other activities that will translate to long term sustainable profitable cash bottom line.
The best companies in the world would not aim at selling the products to all people in the world. Instead, they would focus on selling the products or services to a certain number of people only. These people would be their target customers and the business owners would focus on selling the products to them. This is a kind of techniques used in marketing.
In order to achieve a successful business, knowing the information about the target market would be crucial. You have to understand your market well before you spend money on doing things like promotion.
If you are trying to promote some toys, you would not think of promoting the products in a men’s magazine, right? This is one of the examples that you need to know well about your target market before you take the action.
If you want to target your market well, you have to understand several things. Firstly, you need to understand that people buying products would want to get satisfaction. They would not simply buy the products that would make them feel bad because shopping is supposed to be happy.
Therefore, you have to think carefully before you launch any promotional campaigns. If you do not think from the perspective of the customers and offer them attractive reasons to purchase the products from you, they would not do so.
If you want to have a better advertising effect, you can first try to gather information about your target market. You can do a brief research on the income or your potential clients and also the education of them.
Customize the sales letter copy according to the target market segment. For instance, if you are selling some products for the professional sectors such as lawyers and doctors, you might need to use some jargon to make yourself like an expert and win their trust.
There are several aspects of statistics that you need to find in order to operate a profitable business. Firstly, you should know some geographic factors about the target market.
You should know the climatic structure of the target area of your sales. If you are selling clothes, you obviously need to know the season distribution of your target area so that you would not be selling long sleeves clothes in summer.
Of course, whenever you try to advertise your products to your client through articles, you have to make your articles attractive and professional. Many people would look for experts and buy products from these experts because they know that the experts would give professional, unique advises on the use of the products.
And you should keep in mind that after-sales services are important too. Your clients would like to share with you the experience of using the products and if they feel good they would like to communicate with you and purchase more from you. If you ignore their email after you receive money from them you might lose some more businesses.