Posted on : 04-02-2010 | By : David Anttony | In : Internet_Marketing
WordPress is one of the world’s major and most widely used blogging software package. When it comes to SEO it is one of the hottest programs that you can use. One of the questions that many people ask is where should they put their WordPress blog. Should they install their WordPress blog at the home URL or should they create a separate sub domain or sub folder?
Tip: Make sure the blog is on YOUR site
So often we are asked about adding a blog on another website such as Blogger or WordPress.com which provides free blog hosting and has a high PR rank.
If you are doing blogging for SEO purposes compared to obtaining traffic purposes, then you can ONLY locate your blog in one place and one place only – On your site!
Do not even think about using a sub-web such as http://www.blog.mygreatsite.com. Why would you use a sub web anyhow unless if you want a cool blog URL.
Sub webs are part of your internet site but they are unclear from an SEO position. If you want to have the blog content 100% linked with your website then make sure it is off a sub folder and NOT a sub web for example : http://www.myhappysite.com/blog.
Placing your blog on a sub web will not give you the same SEO advantage as having them as a sub-folder on your website. Sub webs may be treated different by different search engines – the result outcome will be unclear.
If your blog is currently on WordPress.com or Blogger.com then consider quickly to relocate it and it’s contents to your physical website. Shifting a WordPress.com hosted site to your own WordPress site hosted by you is uncomplicated – do a database backup and then set up WordPress on your web site and then restore the contents. Moving a Blogger site to a WordPress site is not as easy. If you need to learn how to do this then just Google – “moving a blogger blog to wordpress” and you will get some great hints on how to do this.
If you have some existing rankings for keywords on Google and Yahoo then you do need to be warned – adding a lot of new content may affect your ranking negatively at first.
Your blog ranking may be affected if you add a large blog. Adding a blast of new content ‘dilutes’ your current site content if the new content is NOT Search Engine Optimization optimized for the keywords that you want to rank for. Search Engine Optimize the content before making it live to avoid this dilution effect. Taking the time to do this BEFORE you add it to your site will make a big difference to your existing ranking position.